{"id":3043950,"url":"https://alion.io/job/interstate-batteries-brand-activation-engagement-manager","title":"Brand Activation & Engagement Manager","company":{"id":2014773,"name":"Interstate Batteries","domain":"interstatebatteries.com","url":"https://alion.io/company/interstatebatteries-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":77,"open_postings":12,"ghost_share":0,"stale_share":0.917,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Solutions","role_family":"Solutions","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":108000,"max_usd":217000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1026},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-21T23:44:40Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-11-03T01:11:04Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.\nbe your best self\nAt Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us!\nJob Summary\nUnder general direction, the Manager, Brand Activation & Engagement ensures success of B2B marketing strategies, programs and initiatives that contribute to sales growth objectives. This role leads a team that builds and maintains a calendar of brand activities, analyzes previous campaigns’ success and educates customers through brand-driven activations. This leader will set clear goals and defines the strategy to reach goals, leverages key learning/KPIs.\nKey Responsibilities\nStrategy/Sales Growth\nLeads development of a yearly cross-functional calendar that outlines time periods of focus and clearly defines thematic support.\nWorks cross-functionally with Sales Effectiveness, Owned and Independent Distributor Operations, Product and Brand teams to develop marketing and sales strategies to maintain/grow existing Dealers and attract new Dealers, with the ultimate goal of driving unit sales.\nProvides strategic thinking, actionable insights and marketing recommendations that contributes to sales growth objectives.\nStrategy and management of rewards platform designed for Dealer retention\nDirectly responsible for strategizing and developing an overall integrated marketing approach and overseeing each piece from idea to execution (brief, implementation, tracking, communication and successful completion).Integrated Marketing campaigns include digital video, print, POP, email, incentives, etc.\n\nCross-Functional Influencing/Partnering\nInspires in-house agency partners and brand teams to develop growth-oriented marketing solutions grounded in insights; crafts strong marketing briefs and shepherd creative projects to deliver on account needs.\nCollaborates cross-functionally with Interstate Batteries’ Commercial Marketing, Operations, Category Management, Insights/Strategy and Internal Communications teams to identify insights and sell in and successfully activate programming.\nOffers marketing strategy and support to the New Business Development team as opportunities arise.\nWorks with Product team to maintain sales collateral inventory and proactively develops new materials.\nPartners with Sponsorship team to provide input on Automotive Aftermarket Products Expo (AAPEX) Trade Show planning, development and logistics.\nAnalysis/Budgeting\nEnsures marketing programs have clear and measurable success metrics, championing a “test and learn” optimization approach, including post-program audits. Provides analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming.\nIdentifies resources required to activate programs and initiatives that drive battery sales and deliver on the annual plan.\nResponsible for multiple fiscal year marketing budgets and ROI for spend. Works within budgets to maximize efforts, stretching dollars for impact.\nOther related duties as assigned.\nQualifications\nBachelor’s Degree from an accredited college or university required. BBA in Business or Marketing preferred; MBA-preferred with at least 8+ years of relevant experience.\nStrategic thought leadership with strong ability to influence and collaborate across functions.\nStrong analytical skills with the ability to translate data, financials, consumer and marketplace insights into actionable customer recommendations.\nGreat people management skills and ability to guide and lead multiple direct reports.\nExcellent project management skills, capable of managing multiple projects and deadlines simultaneously.\nStrong verbal and written communications with ability to persuasively sell.\nAbility to thrive with a high sense of urgency and self-initiative in a rapidly moving environment.\nStrong Marketing acumen; agency management required.\nScope Data\nWorks cross-functionally with multiple teams to ensure successful brand activation and engagement.\nDealer retention and growth.\nSME on Local Dealer experience.\nManages a team of direct reports.\nWork Environment\nAbility to sustain posture in a seated position for prolonged periods of time.\nRegularly required to use hands to grasp or handle, talk and hear, stand and walk.\nSpecific vision abilities include close vision, depth perception and ability to adjust focus.\nAbility to occasionally lift and/or move 20+ lbs.\nProlonged use of personal computer & telephone.\nNote: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.\nInterstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\nInterstate Batteries expressly prohibits unlawful discrimination on the basis of age, race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, medical condition, genetic information, national origin, ancestry, disability (mental and physical), marital status, military status, veteran status, citizenship or any other characteristic protected under applicable local, state or federal law.","description_format":"text","description_chars":6088,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Event Marketing","Creative Agencies","Corporate Events","Energy Storage"],"lifecycle":[{"event":"open","at":"2026-10-21T23:44:40Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":177500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":54,"band":"ok","label":"Likely open","p_open":1,"p_active":0.601,"p_room":0.9,"age_days":11,"expected_fill_days":29,"reasons":["conf:5","stale_co","win:mid"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/interstate-batteries-brand-activation-engagement-manager","json_url":"https://alion.io/job/interstate-batteries-brand-activation-engagement-manager.json","meta":{"generated_at":"2026-11-03T03:54:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5332,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2014773},"rest":"https://alion.io/mcp/rest/get_company?id=2014773"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Finterstate-batteries-brand-activation-engagement-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Finterstate-batteries-brand-activation-engagement-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Finterstate-batteries-brand-activation-engagement-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/interstate-batteries-brand-activation-engagement-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Finterstate-batteries-brand-activation-engagement-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3043950}},{"tool":"search_jobs","arguments":{"company":"interstatebatteries.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3043950},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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