{"id":1623355,"url":"https://alion.io/job/intouchcx-campaign-manager-demand-generation-4","title":"Campaign Manager, Demand Generation","company":{"id":1795301,"name":"IntouchCX","domain":"intouchcx.com","url":"https://alion.io/company/intouchcx","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"A","score":90,"open_postings":60,"ghost_share":0,"stale_share":0.183,"repost_share":0,"time_to_fill_p50_days":72,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"Spotify","optional":false}],"status":"live","first_seen_at":"2026-07-27T08:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-18T16:53:46Z","board_verified":true,"closed_at":null,"days_open":83,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":83},"description":"About the Job\nIntouchCX’s Global Marketing Department is looking for a strategic, positioning-led, and storytelling-focused Campaign Manager, Demand Generation who thrives in a high-growth, fast-paced B2B environment. Sounds like you? Read on!\nYou’ll be part of the Demand Generation team, leading content strategy and execution to support awareness, engagement, and conversion. Your core focus will be refining positioning and creating content that resonates with enterprise buyers across the BPO and CX space, primarily targeting North American audiences.\nYou’ll work closely with Campaign Managers, Brand & Comms, Sales, and BDR teams to develop high-performing, persona-driven content that supports the entire customer journey, from first click to closed deal.\nDo you excel at turning solution complexity into clarity? Can you position BPO capabilities in a way that drives differentiation and action?\nIf that sounds like the kind of impact you’re ready to make, we’d love to have you. You’ll report to the Senior Manager, Demand Generation, and help shape how we tell our story globally.\n\nAs Campaign Manager, Demand Generation, You Will…\nDevelop and lead content strategies that align with campaign objectives, industry trends, and buyer needs across the BPO and CX ecosystem.\nCreate positioning frameworks that highlight differentiators and support sales conversations.\nDeliver content across formats, landing pages, blogs, case studies, thought leadership, whitepapers, emails, and sales enablement materials.\nCollaborate with Brand & Comms and Campaign Managers to ensure content aligns with voice, tone, and messaging consistency.\nOptimize content across paid channels (Google Ads, Demandbase, LinkedIn, Meta, StackAdapt, Spotify).\nPartner with Sales and BDRs to craft content that speaks directly to buyer pain points and supports deal acceleration.\nBuild and manage editorial calendars to support multi-channel campaigns and outbound initiatives.\nWork with creative teams to translate strategy into compelling visuals and copy.\nReview and edit content for clarity, consistency, and accuracy.\nAnalyze content performance and provide insights to improve conversion and engagement.\n\nAs Campaign Manager, Demand Generation, You Need…\nBA/BS in marketing, communications, journalism, or a related field.\n5+ years of B2B content marketing experience, with a strong focus on positioning and messaging.\nPrior experience working with BPO or CX-focused organizations strongly preferred.\nProven success in developing high-performing content for enterprise audiences in North America.\nExceptional writing and editing skills across long-form and short-form formats.\nExperience working cross-functionally in fast-paced, agile teams.\nFamiliarity with tools like HubSpot, Demandbase, Salesforce, Google Ads, and LinkedIn Campaign Manager.\nBackground in strategising content for lead nurturing, retargeting, and outbound campaigns.\nStrong attention to detail and an ownership mindset.\nComfortable working remotely with globally distributed teams.\nExperience content strategy planning for different buyer personas (e.g., CXOs, Ops leaders, Procurement heads) in industries like digital commerce, healthtech, or fintech.\nKnowledge of SEO best practices and keyword-driven content strategy.\nFamiliarity with ABM-aligned content planning and sales enablement frameworks.","description_format":"text","description_chars":3360,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Professional Services","Business Process Outsourcing 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