{"id":1302676,"url":"https://alion.io/job/intralot-social-media-manager","title":"Social Media Manager","company":{"id":55626,"name":"Bally's Intralot","domain":"intralot.com","url":"https://alion.io/company/intralot","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":{"grade":"B","score":82,"open_postings":40,"ghost_share":0.3,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":41000,"max_usd":95000,"period":"year","method":"role_country_seniority_unknown","sample_n":469},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":true}],"status":"closed","first_seen_at":"2026-09-25T15:10:28Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-02T12:11:29Z","board_verified":false,"closed_at":"2026-11-02T12:11:29Z","days_open":37,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":37},"description":"Who we are\nBally’s Intralot is a newly formed company established through the combination of Intralot and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions.\nBally’s Intralot is uniquely positioned across digital online gaming markets, lottery, iLottery, and sports betting. Operating at the intersection of technology, regulation, and entertainment. We are optimally positioned to capitalize on strong global growth trends driven by digital adoption and regulatory expansion across lottery and iGaming markets.\nWell, what about the team?\nWe're looking for a proactive and detail-driven Social Media Manager to lead the daily management and strategic growth of Bally's Intralot's organic social media channels across our portfolio of UK betting and gaming brands - primarily Instagram, X and Facebook.\nYou'll own everything from day-to-day content planning, publishing and community engagement to performance optimisation, while helping shape the longer-term strategy that grows our audiences and drives commercial impact across igaming and sports. A thorough understanding of social networks, platform features and trends is essential - alongside strong video editing, content curation and copywriting skills, with a focus on organic social content.\nReporting into the Head of Social Media & Comms Planning, this fast-paced role is built for a creative storyteller and strategic thinker who can run campaigns independently, juggle multiple workstreams at once and foster cross-functional collaboration. You'll bring a strong creative point of view, exceptional attention to detail and a genuine passion for what's next in social, sport and gaming.\nThis position is based in either our London, Manchester or Stoke offices, with the option to work from home under our blended working policy.\nRequirements\nSo, what will you be doing?\nLead best-in-class, social-first content delivery across Bally’s Intralot’s portfolio of UK brands, spanning Casino, Bingo and Sports verticals.\n\nMaintain a consistent brand voice, tone and personality across video scripts, social captions and creative copy - tailored to each brand and platform.\n\nCraft compelling social content yourself, or write tight, inspiring briefs for our in-house design team\n\nOwn and manage a daily publishing calendar that plans, repurposes and scales content into fresh, platform-native formats\n\nIdentify relevant social, sport and igaming trends to create timely, culturally-relevant content and unlock audience growth opportunities\n\nLead the end-to-end execution of social campaigns, collaborating closely with teams such as CRM, Promotions and Partnerships to extend reach, engagement and commercial impact\n\nAnalyse and report on social channel performance - for Bally's Intralot’s brands and key competitors - to test, iterate and optimise content, providing clear insights and actionable recommendations\n\nPush creative ambition, experimenting with new formats, tools and production techniques to keep our work fresh, relevant and effective\n\nStay ahead of social media trends and key legal and regulatory considerations relevant to betting and gaming advertising\n\nSupport the Head of Social Media in developing and implementing the wider social media strategy\n\nAnd what are we looking for?\nProven experience managing large-scale social media channels within igaming, sport or major consumer brands, with a portfolio showcasing your past work\n\nA strategic thinker who understands how creative execution connects to engagement, growth and commercial/revenue outcomes.\n\nDeep understanding of platform-native storytelling and the content creation process, including best practices for short-form video and creative copy.\n\nA deep understanding of key social networks, social trends and sport and igaming culture\n\nHighly organised, with the ability to manage multiple campaigns and workstreams simultaneously without sacrificing detail\n\nStrong video editing, copywriting and storytelling skills, with experience delivering high-quality, native content to tight deadlines\n\nCalm, organised and decisive in high-pressure, high-visibility environments\n\nA self-starter with a can-do attitude, a challenger mindset and creative ideas\n\nConfident navigating feedback and collaborating cross-functionally with clarity and professionalism\n\nA genuine passion for igaming and sports\n\n#LI-TM1 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