{"id":4183933,"url":"https://alion.io/job/introw-product-marketer-3","title":"Product Marketer","company":{"id":679612,"name":"Introw","domain":"introw.io","url":"https://alion.io/company/introw","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Join","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ghent, Belgium"],"countries":["BE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"AI Agents","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false},{"name":"Slack","optional":false}],"status":"live","first_seen_at":"2026-10-05T13:50:39Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-11-13T05:11:51Z","board_verified":true,"closed_at":null,"days_open":38,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":38},"description":"Introw is the #1 AI-native partner management platform. We are growing 5x year over year, signing multi-year enterprise contracts with some of the biggest logos in B2B SaaS, and building the best, most innovative product in our market. We raised $3M led by Visionaries VC, we serve hundreds of companies worldwide, and we hold a 4.9/5 rating across 100s of reviews.\nWe run inside HubSpot and Salesforce, so partner teams manage their whole program without leaving the CRM, and their partners work where they already are: Slack, Teams, email, and AI assistants like Claude and ChatGPT. Globally leading companies run partnerships, their best-performing channel, on Introw.\nNow we want our first dedicated product marketer to own how Introw is told, and how customers and partners adopt it. This is not a campaign-execution role. You will sit with product and engineering, get inspired by what they ship, and turn it into stories, pages, and automated journeys that grow revenue.\nWhy this brief is rare:\nClose to the product. You sit on the product and engineering island, not in a separate marketing silo. You see what ships first and decide how it gets told.\nYour work replaces manual work. Every email journey, page, and story you build shortens a sales cycle, speeds up an onboarding, or brings back a quiet account, without adding headcount.\n Event-driven, not calendar-driven. Our product produces real signals: a goal created, a commission reached, a tier reached. You turn them into campaigns that reach the right person at the right moment.\nIn our market the legacy tools were built for the vendor, not the partner, so partners never logged in and programs stalled. We win on the opposite bet: people actually adopt Introw. That makes how we tell the product, and how we get people to use more of it, a real growth lever. Get this right and you shape how a global category winner speaks and grows.\nWe work from our office in Ghent, mostly in person with a day or two of flexibility.\nTasks\nAs our product marketer, you own how Introw is told and how people adopt it:\nBuild and run drip campaigns and lifecycle emails triggered by product events, to raise engagement and feature adoption.\nOwn our product pages (landing pages), from message to published page, for every feature we ship.\nOwn the product story and messaging, and keep it consistent across the website, sales, onboarding, and socials.\nRun our socials with product-led content that people want to share.\nShorten the sales cycle and raise the win rate with messaging and assets that do part of the selling for the team.\nCut manual onboarding time: help customers implement more features, quicker and easier, with automated guidance.\nDrive faster expansion by pushing the benefits of modules like LMS to the customers who should be using them.\nAutomatically revive sleeping accounts with campaigns triggered by what they do, and what they stop doing.\nWork shoulder to shoulder with product, engineering, sales, and customer success. Sit in on real customer calls and write from what you hear.\nRequirements\nYou're an A-player. You want your fingerprints on a category-defining product, and a mediocre bar bores you. The following should be how your friends describe you:\nIn love with the product. What engineering and product build inspires you, and you can't wait to tell people about it.\nAround 5 years in B2B SaaS marketing, ideally in product or growth marketing. We care about the bar you hold more than years on paper.\nGrowth-minded and analytical. You think in funnels, cohorts, and experiments, and you let the data win.\nA storyteller. You turn a broad product into a clear narrative, tuned for each audience.\nHands-on. You build drip campaigns, lifecycle emails, and landing pages yourself.\nA builder. You own ambiguity, make the call, and move without a big team around you.\nA good eye. You don't need design skills, but you can tell when something looks off.\nKeen to learn agentic workflows and challenge the old way of working.\nNice to have:\nExperience with marketing automation, ideally HubSpot.\nFamiliarity with partnerships, channel sales, or CRMs like HubSpot or Salesforce.\nExperience marketing a product-led or AI-native product.\nBenefits\nHow we work: we are a small, senior team that plays to win and hires A-players who want real ownership.\nYou own your area. High trust, high autonomy, no hand-holding.\nCraft is the point. We sweat the details and hold a high bar.\nWe move fast. Decisions in hours, not weeks.\nWe are ambitious. We are here to win the category globally, growing 4 to 5x a year.\nWhat you get:\n Equity through our ESOP. Everyone at Introw owns a piece of what we build, so when we win, you win.\nA Macbook and iPhone, fully set up for you.\nFully paid phone subscription.\nHealthcare plan.\nMobility budget.\nMeal vouchers.\nIntrow merch.\nRegular team drinks and events, plus global travel to industry events.\nA real seat at a fast growing, well-funded, globally winning company where your work ships and gets seen.\nReady to shape how the best product in our market is told? We are growing 4 to 5x a year, winning globally, and doubling down on the product story. If you want to own product marketing at a category leader, we want to meet you.\nSend us your CV and a line on the campaign or story you are proudest of, with the result it drove.\nWhat to expect: a quick intro call, a deep-dive on your past work, a short exercise built on a real Introw problem, and time with the team. 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