{"id":1640557,"url":"https://alion.io/job/isaca-marketing-platform-architect","title":"Marketing Platform Architect","company":{"id":452085,"name":"Isaca","domain":"isaca.org","url":"https://alion.io/company/isaca-5","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Backend","role_family":"Backend","seniority":"staff","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":74659,"max":111988,"currency":"USD","period":"year","gross":null,"usd_annual":111988},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"JavaScript","optional":false},{"name":"MS SQL","optional":false},{"name":"Rest API","optional":false},{"name":"SOAP","optional":false},{"name":"SQL","optional":false},{"name":"Microsoft Office","optional":true}],"status":"live","first_seen_at":"2026-10-01T22:04:04Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-05T02:06:23Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About ISACA\nISACA® (www.isaca.org) champions the global workforce advancing trust in technology. For more than 55 years, ISACA has empowered its community of 195,000+ members with the knowledge, credentials, training and network they need to thrive in fields like information security, governance, assurance, risk management, data privacy and emerging tech. With a presence in more than 195 countries and with more than 230 chapters worldwide, ISACA offers resources tailored to every stage of members’ careers-helping them to thrive in a rapidly changing digital landscape, drive trusted innovation and ensure a more secure digital world. Through the ISACA Foundation, ISACA also expands IT and education career pathways, fostering opportunities to grow the next generation of technology professionals.Overview\nThe Marketing Platform Architect is responsible for designing scalable, data-driven marketing automation solutions that support customer acquisition, engagement, personalization, and retention. This role translates business objectives and customer data requirements into Salesforce Marketing Cloud architecture, journey logic, segmentation strategies, and execution-ready technical solutions.\nReporting to the Manager, Marketing Technology & Data Activation, the role partners closely with Marketing, Analytics, IT, and other stakeholders to strengthen marketing platform capabilities, improve data activation, and ensure campaigns are built with quality, consistency, and long-term scalability.\nAs a Salesforce Marketing Cloud subject matter expert, this position provides technical guidance across Email Studio, Journey Builder, Automation Studio, Audience Builder, SQL, AMPscript, and related integrations. The role supports continuous improvement of marketing processes, platform governance, and customer journey performance while enabling more personalized and effective engagement across the customer lifecycle.\nResponsibilities\nMarketing Automation Architecture & Journey Strategy\nDesign scalable Salesforce Marketing Cloud solutions that support customer acquisition, engagement, personalization, retention, and lifecycle marketing goals.\nTranslate business objectives, audience requirements, and customer data inputs into journey architecture, segmentation logic, automation flows, technical blueprints, and execution-ready campaign solutions.\nDevelop customer and enterprise journey maps that identify dependencies, requirements, prioritization considerations, suppression rules, entry and exit criteria, and overlap mitigation strategies.\nBuild scenario plans, decision logic, default paths, cadence recommendations, wait times, and edge-case handling to support reliable and scalable marketing automation.\nIncorporate testing and optimization logic, including A/B testing, tracking requirements, and measurement considerations, into campaign and journey architecture.\nMarketing Data Governance, Integration & Platform Readiness\nPartner with Marketing, Analytics, IT, and other stakeholders to align Salesforce Marketing Cloud initiatives with business priorities, data strategy, and customer experience goals.\nAssess data requirements, data availability, integration needs, field usage, object relationships, and API considerations needed to support reliable campaign execution and customer journey delivery.\nSupport data integrity, migration, cleansing, field decommissioning, and form optimization efforts that affect marketing automation, segmentation, journey entry sources, and customer communications.\nDevelop and maintain SQL queries, automation activities, contact update processes, and journey entry source logic to support both new and existing customer journeys.\nIdentify known or potential data issues that may affect marketing campaigns and partner with cross-functional teams to recommend mitigation plans.\nPersonalization, Segmentation & Data Activation\nSupport the use of Data 360, Marketing Cloud Personalization, and related data capabilities to strengthen segmentation, targeting, content personalization, and customer journey performance.\nPartner with analytics and data teams to evaluate customer data, behavioral signals, and audience insights that can inform targeted campaigns and lifecycle marketing strategies.\nConfigure and optimize personalization approaches that enable more relevant customer experiences across marketing automation and engagement channels.\nAssess opportunities to improve segmentation logic, audience activation, recommendation strategies, and customer journey performance through available data and platform capabilities.\nTesting, Quality Assurance & Technical Execution\nBuild, test, troubleshoot, and optimize Salesforce Marketing Cloud journeys, automations, dynamic content, behavioral triggers, and related technical campaign components.\nDevelop and maintain SQL, AMPscript, dynamic HTML, and related technical logic needed to support accurate audience selection, message versioning, personalization, and campaign execution.\nCreate end-to-end testing scenarios to validate journey functionality, audience eligibility, personalization rules, suppression logic, tracking, send readiness, and data updates.\nSupport responsive email development, Litmus or similar quality review processes, API-supported workflows, and integration troubleshooting as needed.\nAssist with building and optimizing marketing forms, including Form Assembly or related intake and data capture tools.\nPlatform Standards, Documentation & Cross-Functional Enablement\nEstablish and maintain platform standards, naming conventions, documentation practices, quality assurance guidelines, and reusable solution patterns for Salesforce Marketing Cloud.\nDocument journey architecture, data dependencies, technical decisions, testing plans, and governance considerations to support campaign consistency, scalability, and knowledge transfer.\nProvide technical guidance to marketing stakeholders and cross-functional partners on platform capabilities, solution design options, implementation considerations, and continuous improvement opportunities.\nQualifications\nRequired Field of Study:\nBachelor’s degree in Marketing, Digital Marketing, Information Systems, Computer Science, Data Analytics, Business, or a related field\nMinimum Years of Experience Required:\n4+ years of relevant marketing technology, CRM, marketing automation, or Salesforce ecosystem experience, including hands-on Salesforce Marketing Cloud experience.\nDescription of Minimum Experience Required:\n3+ years of Marketing Cloud experience, including Email Studio, Automation Studio, Journey Builder, Audience Builder\nExperience with writing SQL (MS SQL) and AMPscript\nFamiliarity with HTML, XML, CSS and JavaScript\nStrong understanding of SOAP APIs, REST APIs and integration architectures\nExperience working with through full-lifecycle implementations and/or implementing integrated solutions including SFMC ecosystem.\nHands-on platform experience in Salesforce Marketing Cloud, and/or other SFMC products and ecosystems.\nExperience in a technical leadership role designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud.\nExperience with both B2C and B2B marketing\nPreferred Field of Study:\nMaster’s degree in Marketing, Digital Marketing, Information Systems, Computer Science, Data Analytics, Business, or a related field; equivalent experience may be considered\nPreferred Years of Experience:\n6+ years of relevant marketing technology or CRM experience, including experience designing scalable, enterprise-level Salesforce Marketing Cloud solutions in complex or matrixed environments.\nDescription of Preferred Experience:\nExperience working in a complex matrix organization\nGlobal marketing experience\nPrior experience with associations\nCertification and Licensing Preferred:\nSalesforce Marketing Cloud certification, such as Email Specialist, Administrator, Consultant, or Developer.\nGoogle Analytics 360 and GA4\nSFDC Dataroma/Intelligence\nFonteva or other E-commerce\nForm Assembly\nCompetencies/Skills Required:\nAbility and desire to thrive in a fast-paced, complex, dynamic environment\nExtremely organized and able to manage multiple priorities and across various stakeholders and teams\nTrack record of working independently to drive projects to completion in a matrixed environment\nAbility to maintain flexibility and perform at a high level when faced with time constraints\nStrong written and verbal communication\nAbility to present new ideas, approaches, and information clearly and attain buy-in\nMust have the ability to discover, analyze and clearly communicate ideas for action\nStrategic thinker with the ability to leverage data for decision-making, even if data is less than perfect\nStrong teamwork and leadership skills; expected to be both a leader and an individual contributor.\nEntrepreneurial, with the ability to invent and stakeholder new processes\nStrong proficiency in Microsoft Office Suite\nStrong understanding of the out-of-the-box Marketing Cloud functionality and the ability to leverage these based on customer requirements.\nComfortable with troubleshooting data and/or ESP issues\nThis position may require periodic onsite attendance, either currently or in the future, based on business needs. Occasional travel may also be required to attend company-sponsored events, meetings, all-hands gatherings, training sessions, or other activities necessary to support the essential functions of the role.\nEqual Opportunity Employer (EEO)\nISACA is proud to be an equal opportunity employer. ISACA is committed to building an environment of diversity, equity, and inclusion where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, age, ancestry, disability, genetic information, citizenship, sexual orientation, veteran status, marital status, familial status, military discharge status, or any other characteristic or status protected by federal, state, or local law. We support an inclusive workplace where employees excel based on merit, qualifications, experience, and ability.Posted Salary Range\nUSD $74,659.00 - USD $111,988.00 /Yr.Benefits Information\nBenefits Information available below:\nISACA Career Opportunities and Benefits","description_format":"text","description_chars":10344,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Training & Certification","Tech Industry Associations & Clusters"],"lifecycle":[{"event":"open","at":"2026-10-01T22:04:04Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":25,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-04T05:45:00Z"},"pay":{"stated_usd_annual":111988,"is_top_pay":false},"html_url":"https://alion.io/job/isaca-marketing-platform-architect","json_url":"https://alion.io/job/isaca-marketing-platform-architect.json","meta":{"generated_at":"2026-10-05T02:33:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3504,"day_limit":5000,"remaining_today":1496,"minute_limit":60,"resets_at":"2026-10-06T00:00:00Z"}}}