{"id":2088021,"url":"https://alion.io/job/it-park-creative-manager-marketing-department","title":"Creative Manager (Marketing Department)","company":{"id":48576,"name":"IT Park Uzbekistan","domain":"it-park.uz","url":"https://alion.io/company/it-park","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tashkent, Uzbekistan"],"countries":["UZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Telegram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-08T13:03:20Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-11-05T17:45:03Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"About the role\nWe are looking for a creative and data-driven Creative Manager to join our Global Marketing Department and help shape how IT Park Uzbekistan is presented to global audiences.\nIn this role, you will develop advertising concepts, messaging strategies, and creative campaigns that attract startups, IT companies, investors, international partners, and tech talent from around the world. You will combine customer research, creative strategy, copywriting, and performance marketing to create advertising assets that drive measurable business outcomes across multiple international markets.\nWorking closely with Marketing, Design, Production, Client Services, and Resident Success teams, you will transform audience insights into high-performing static and video creatives while continuously testing, learning, and optimizing performance.\nIf you enjoy combining creativity with analytics and want to build campaigns that influence real business growth, this role is for you.\nWhat you will do\nCustomer & Market Research\nDefine and maintain Ideal Customer Profiles (ICPs) and Jobs-to-Be-Done (JTBDs) for marketing campaigns\nResearch customer pain points, motivations, objections, and decision-making factors\nAnalyze customer feedback, survey responses, sales insights, and stakeholder input to identify effective messaging opportunities\nConduct competitor creative analysis and identify market opportunities across target regions\nConduct competitor and industry analysis\nStay updated on digital marketing trends, platform developments, and emerging creative formats\nStay updated on digital advertising trends, platform updates, and emerging technologies\nIdentify new advertising channels and audience acquisition opportunities in foreign markets\nMessaging & Creative Strategy\nDevelop unique value propositions (UVPs), messaging frameworks, benefit ladders, and campaign angles\nDevelop concepts and creative strategies for static, video, carousel, and display advertising campaigns\nCreate advertising copy including headlines, body copy, calls-to-action (CTAs), scripts, storyboards, and landing page messaging\nDevelop creative briefs based on campaign objectives, audience insights, and performance data\nMaintain consistency with brand guidelines and organizational messaging standards\nCreative Development & Production\nCollaborate with Design and Production teams to create platform-native creatives for Meta, LinkedIn, YouTube, Google Display, TikTok, Telegram, and other channels\nEnsure advertisements follow platform best practices and capture audience attention within the first seconds of engagement\nCoordinate production of advertising assets with internal teams and external vendors\nEnsure all creative assets meet technical specifications and platform requirements\nManage asset organization, version control, documentation, and creative libraries\nCoordinate localization efforts across English, Uzbek, Russian, and other target languages when required\nTesting & Performance Optimization\nDesign and execute creative testing programs and structured experimentation frameworks\nCollaborate with Performance Marketing teams to define testing methodologies, success metrics, and learning objectives\nAnalyze creative performance metrics including CTR, CVR, VTR, Watch Time, CPL, CPA, and ROAS\nGenerate actionable insights and recommendations for future creative development\nMaintain a creative performance dashboard and repository of creative learnings\nProject & Stakeholder Management\nOwn the creative development workflow and production calendar\nPrioritize creative projects based on business impact and campaign requirements\nServe as the creative bridge between Marketing, Client Services, Resident Success, Design, Production, and other internal teams\nFacilitate communication between strategic and creative stakeholders throughout campaign development\nPresent creative concepts, campaign strategies, and performance insights to department heads and leadership\nEnsure alignment between business objectives, audience needs, and creative execution\nWhat we expect\nBachelor's degree in Marketing, Communications, Business, or a related field\nMinimum 1+ year of experience in creative strategy, performance marketing, advertising, or content development\nProven portfolio of static and video advertising creatives with measurable performance results\nStrong copywriting and storytelling skills for digital advertising\nExperience developing creative concepts for paid social, search, display, or video advertising campaigns\nUnderstanding of digital marketing funnels, customer journeys, and conversion principles\nFamiliarity with advertising platforms such as Meta Ads, LinkedIn Ads, Google Ads, YouTube, TikTok, and other digital channels\nAbility to interpret campaign performance data and translate insights into creative improvements\nExcellent project management and cross-functional communication skills\nLanguage proficiency in English: IELTS 6+ or equivalent (strictly required)\nExperience in B2B marketing, talent acquisition, technology, startup, innovation, education, or investment-related industries\nExperience collaborating with media buying and performance marketing teams\nUnderstanding of A/B testing methodologies and experimentation frameworks\nKnowledge of customer research methodologies, ICP development, and Jobs-to-Be-Done (JTBD) frameworks\nExperience managing creative production workflows involving designers, video editors, and external vendors\nProfessional proficiency in Uzbek and/or Russian\nNice to have\nThinks strategically about audience psychology and customer behavior\nCombines creativity with analytical thinking\nUnderstands how effective advertising influences business outcomes\nCan translate customer insights into compelling messaging and creative concepts\nHighly curious and constantly tests new ideas\nCan independently identify opportunities and solve problems\nCommunicates effectively across multiple teams\nThrives in a fast-paced, performance-oriented environment\nHas strong responsibility, accountability, and attention to detail\nUnderstands both creative storytelling and performance marketing principles\nWhat we offer\nOpportunity to shape the international perception of Uzbekistan’s leading IT ecosystem\nOwnership over creative strategy, experimentation, and campaign development\nExposure to global startup, investment, technology, and innovation audiences\nFreedom to test new ideas, formats, and advertising approaches\nCross-functional collaboration with Marketing, Design, Production, Client Services, and Resident Success teams\nProfessional growth in creative strategy, performance marketing, customer research, and digital advertising\nA dynamic, fast-paced environment focused on measurable business impact\nCompetitive salary (based on interview results)\nFull-time, office-based role in Tashkent","description_format":"text","description_chars":6846,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Uzbek","level":"Advanced (C1)","optional":false},{"language":"Russian","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced 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