{"id":2030253,"url":"https://alion.io/job/itradenetwork-demand-generation-manager","title":"Demand Generation Manager","company":{"id":3866159,"name":"iTradeNetwork","domain":"itradenetwork.com","url":"https://alion.io/company/itradenetwork","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Charlotte, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-24T22:40:21Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-12T01:51:02Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"About iTradeNetwork\nAt iTradeNetwork, we provide advanced supply chain software and insights tailored to the food & beverage industry. Our mission is clear and ambitious: To feed the world. From the start, we’ve been dedicated to tackling the most pressing challenges within food and beverage supply chains, delivering innovative solutions and expert support that make a measurable impact.\nOur cutting-edge technology helps businesses streamline complex procurement and fulfillment processes, minimize food waste, optimize inventory, manage compliance risk, and scale profitably. We’re proud to serve an elite customer base, including 13 of the top 25 North American grocers, 8 of the top 10 foodservice distributors, and 8 of the top 10 global food and beverage manufacturers.\nToday, we're building an AI-first company - meaning AI isn't a feature we bolt on, it's the foundation for how we design products, make decisions, and ship software. Cerena is proof of that in action: powered by the most connected supply chain network in food and beverage, iTradeNetwork's Solution Suite replaces error-prone manual workflows with faster, smarter tools - driving real results for our customers, and ultimately, for the consumers who depend on them.\niTradeNetwork's Leadership Principles\niTradeNetwork’s purpose is to feed the world - and everything we do is guided by the principles below. Every team member is expected to embody and champion these principles across the organization.\nBias for Action\nWe value speed and avoid analysis paralysis. We develop conviction, make informed decisions quickly, and take calculated risks to maintain momentum - knowing that swift progress is essential for innovation and growth.\nCustomer Obsession\nWe work relentlessly to delight our customers. We work backward from their needs to solve pain points and create solutions that surprise and earn their loyalty. We obsess over customers, not competitors.\nData & Metrics Driven\nWe operate with facts, not opinions. We dive deep into data and use metrics to measure progress, ground every decision in rigorous analysis, and push for clarity and measurable outcomes.\nRaise the Bar\nWe continuously push for improvement - in ourselves, our teams, and the company. We hire and develop exceptional talent, setting ever-higher standards that elevate performance and drive excellence.\nOperational Excellence Through Process\nWe build lasting processes that optimize for efficiency. By developing, testing, and documenting each process, we create consistency and scale through automation, enabling continuous improvement across the business.\nOwnership Mindset\nWe take responsibility for our work and aim for long-term success. We use resources wisely, stay accountable, and roll up our sleeves to get things done - no task is beneath us.\nEarn Trust\nWe build trust through integrity, transparency, and mutual respect. We communicate openly, own our mistakes, listen actively, and remain open to feedback as an opportunity for growth.\nJOB SUMMARY\nWe are seeking an experienced, revenue-driven Demand Generation Manager to build and scale programs that create market demand, drive inbound pipeline, and grow brand awareness across our target segments. This is a highly strategic and cross-functional role. The Demand Generation Manager will own the programs and channels that build awareness and create demand before buyers are in-market, while partnering closely with sales to ensure marketing-sourced leads convert to pipeline.\nThe ideal candidate is both a strategist and an operator. They are someone who understands the mechanics of modern B2B demand generation, can partner effectively across go-to-market functions, and is skilled at using data, automation, and intent signals to design programs that convert. This person must also have a deep understanding of industry marketing, be comfortable engaging with customers and internal stakeholders, and thrive in a collaborative, growth-oriented environment.\nKey Responsibilities:\nLead and scale demand generation programs that deliver qualified pipelines, accelerate deals, and directly support revenue targets.\nBuild and execute demand generation programs across the full funnel, from early-stage brand awareness and market education through mid-funnel nurture and conversion, coordinating with content, product marketing, and sales to bring programs to market.\nPartner with the Sales team to ensure marketing-sourced leads are properly qualified, handed off, and followed up on, creating a tight feedback loop between demand creation and sales execution.\nCollaborate tightly with sales leadership, product marketing, and content marketing to align messaging, campaigns, and offers with buyer needs and revenue goals.\nDesign and execute integrated, multi-channel campaigns, including brand awareness, content-driven, ABM, digital, and event-based initiatives, that move buyers from unaware to engaged across the full funnel.\nLeverage predictive buyer intent signals, account planning frameworks, and funnel analytics to prioritize programs and maximize conversion.\nMust have experience guiding execution, optimization, and performance measurement across campaigns and programs.\nEstablish campaign KPIs, reporting frameworks, and performance dashboards with a focus on MQL volume, inbound pipeline contribution, brand reach, and program ROI.\nChampion a data-driven culture of experimentation and continuous optimization through A/B testing, segmentation, and ROI analysis.\nEngage directly with customers and industry stakeholders to inform go-to-market strategy and strengthen messaging resonance.\nWhat you’ll need:\nBachelor’s Degree and 8+ years of B2B demand generation experience, ideally in SaaS or enterprise software.\nProven track record building full-funnel demand generation programs, from early-stage awareness through pipeline conversion.\nStrong grasp of buyer journeys, account planning, and intent signals to prioritize where and how to invest.\nExperience partnering with SDR/BDR teams on lead handoff and follow-up to keep marketing and sales tightly aligned.\nPlatform Integration: Experience syncing Marketo with Zoom and Salesforce, including campaign creation and status syncing\nData-driven mindset with the ability to analyze campaign performance and make recommendations.\nProven ability to collaborate and influence cross-functional teams in a fast-paced environment.\nNice to have:\nMarketo Proficiency: 2+ years hands-on experience with program management, smart campaigns, email execution, and lead lifecycle workflows\n Smart Campaigns & Automation: Configure smart lists, batch and trigger campaigns, and lead lifecycle programs; set up flow steps for data appending and program status changes\nFamiliarity with demand generation tools such as ZoomInfo and LeanData is a plus.\nBase Compensation: $130,000 - $160,000/year\nWhy you will love working here:\nCompetitive salary packages\nComprehensive medical, dental, vision, and life insurance benefits for you and your family\nFlex PTO for exempt employees and competitive PTO for non-exempt\nPaid parental leave for eligible employees\n401(k) matching\nTuition reimbursement on approved programs\nGreat health & well-being benefits including Teladoc for general medical and mental health care\nBenefits are only applicable to full-time employees, those who work 30 hours or more weekly.\nAll iTradeNetwork positions are hybrid unless listed otherwise; candidates must be located in the hub(s) listed.\nAdditional Requirements:\nMust be able to demonstrate lawful ability to work in the United States\niTradeNetwork, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran by applicable federal, state and local laws. We especially invite women, minorities, veterans, and individuals with disabilities to apply. 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