{"id":241346,"url":"https://alion.io/job/ivalua-customer-marketing-manager-2","title":"Customer Marketing Manager","company":{"id":52894,"name":"Ivalua","domain":"ivalua.com","url":"https://alion.io/company/ivalua","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":11,"ghost_share":0,"stale_share":0.818,"repost_share":0,"time_to_fill_p50_days":84,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Pittsburgh, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":null,"currency":"USD","period":"year","gross":null,"usd_annual":70000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Marketo","optional":false}],"status":"live","first_seen_at":"2026-08-11T19:18:01Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-19T08:00:00Z","board_verified":true,"closed_at":null,"days_open":68,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":68},"description":"Customer Marketing Manager \n(Pittsburgh, PA - US)\nFounded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.\nCOMPANY OVERVIEW\nAt Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration. \nWe achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities. \nLearn more at www.ivalua.com. Follow us on LinkedIn \nTHE OPPORTUNITY\nCONTEXT: \nThe Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs. They collaborate with Sales, Product, and Customer Success teams to drive customer satisfaction, advocacy, and long-term value. \nThe Customer Marketing nucleus of four plays a critical role within the Global Marketing team of 51, acting as the bridge between the company and its existing customers to drive retention, expansion, and advocacy. Positioned as a key pillar within the broader marketing function, this team ensures that the company’s growth is fueled by a customer-led strategy, aligning with overall business objectives.\nROLE: \nHere at Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multichannel marketing activities in the AMER region in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns.\nReporting to the Director of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty in the AMER region.\nWHAT YOU WILL DO WITH US \nLeverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events\nOwn the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos\nDevelop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company’s relationships with key customers\nCo-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption\nSupport customer content and drive attendance of global events and conferences\nWork closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes\nWork with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer\nYOUR PROFILE\nIf you have the below experience and strengths this role could be for you:\nSkills and Experience:\n5+ years’ experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing \nProven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)\nMastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads\nStrong ability to work with Account Executives, Customer Success Managers and business stakeholders; strong presence with ability to provide marketing point of view on contribution to business targets\nGrowth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution\nAbility to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making\nDomain experience in the enterprise software industry with procurement or supply chain solutions a big plus\nSoft Skills:\nExceptional communication and interpersonal skills, able to build strong relationships with customers and internal teams\nExcellent organizational skills and the ability to manage multiple projects simultaneously\nTeam player, demonstrated high performer, and willing to take initiative \nLead others to strongly align with business stakeholders and attain company objectives\nPreferred Bachelor’s Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills\nWHAT HAPPENS NEXT\nIf your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals - apply today! \nOur Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you! \nOur recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role. \nInterviews will be conducted virtually via video or on-site with face-to-face meetings.\nLIFE AT IVALUA\nHybrid working model (3 days in the office per week)\nWe're a team dedicated to pushing the boundaries of product innovation and technology\nSustainable Growth, Privately Held\nA stable and cash-flow positive Company since 10 years\nSnacks and weekly lunches in the office\nFeel empowered to pursue your goals with improved team collaboration and increased creativity/productivity\nUnlock and unleash your full professional potential with our exceptional training and career development program\nJoin a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued\nRegular social events, competitive outings, team running events, and musical activities,\nComparably recognized Ivalua for the following (https://www.comparably.com/companies/ivalua):\nPowered by People - Powered by You!\nUnited by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/\nExperience life at Ivalua - check out our captivatingvideo! Gain insight into our unique company culture and get a glimpse of what it's like to work with us.\n\nIvalua’s core values include a priority on Care & Grow People. We take matters like pay equity very seriously and strive to reward our employees appropriately and fairly for their talents.\nThe compensation range for this position is based upon careful and continual market compensation research. In addition to location, compensation may also vary based upon job-related knowledge, skills, and experience.\nTitle: Customer Marketing Manager\nBase range minimum: $70,000\nBase range maximum: $110,000\nAdditional compensation / rewards: Ivalua offers an annual target bonus for this position conditional on individual and company performance. Other compensation factors may also be considered. Ivalua also offers exceptional benefits including medical, dental, vision, retirement (with company match), and much more.\n#LI-HYBRID #LI-AP1 #LI-DNI","description_format":"text","description_chars":8522,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Procurement & Spend Management"],"lifecycle":[{"event":"open","at":"2026-09-05T10:30:24Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 14 · green card filings: 11","filings_12m":14,"filings_prev_12m":11,"green_card_filings_12m":11,"median_offered_wage_usd":144700,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":36,"band":"fade","label":"Fading","p_open":1,"p_active":0.599,"p_room":0.6,"age_days":68,"expected_fill_days":84,"reasons":["conf:1","stale_co","velocity","win:late","crowd:"],"computed_at":"2026-10-19T05:45:15Z"},"pay":{"stated_usd_annual":70000,"is_top_pay":false},"html_url":"https://alion.io/job/ivalua-customer-marketing-manager-2","json_url":"https://alion.io/job/ivalua-customer-marketing-manager-2.json","meta":{"generated_at":"2026-10-19T08:26:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5680,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-20T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":52894},"rest":"https://alion.io/mcp/rest/get_company?id=52894"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fivalua-customer-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fivalua-customer-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fivalua-customer-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ivalua-customer-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fivalua-customer-marketing-manager-2"}]}