{"id":1188168,"url":"https://alion.io/job/iwoca-growth-product-manager-customer-acquisition-german-speaking","title":"Growth Product Manager - Customer Acquisition (German Speaking)","company":{"id":6070,"name":"iwoca","domain":"iwoca.co.uk","url":"https://alion.io/company/iwoca","size_band":"51-200","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":91,"open_postings":11,"ghost_share":0,"stale_share":0.364,"repost_share":0,"time_to_fill_p50_days":55,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Product","role_family":"Product","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Berlin, Germany"],"countries":["GB","DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":60000,"max":80000,"currency":"GBP","period":"year","gross":null,"usd_annual":105787},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-09-24T13:29:41Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-24T17:44:02Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"The company\nSmall businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.\nThat's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.\nWe’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.\nHybrid in Berlin or London\nWe’re looking for a Growth Product Manager\nOwn the systems that decide which German businesses iwoca reaches, and the journey they take from first click to submitted loan application. You’ll join a team that is still being built, with a data scientist in place and engineers being hired in parallel. A good fit if you like working from first principles, and would rather run an experiment than win an argument.\nThe team\nThe DE Acquisition Tech team builds the systems behind how German businesses discover iwoca and apply for funding: the models that decide which businesses to approach, the eligibility checks that tell a business early whether iwoca can help, and the signup flow itself. Product, analytics, data science and engineering sit in the same squad by design, so the team can go from hypothesis to shipped change without waiting on anyone else. The German marketing and sales teams depend on this work: the team’s models decide who they contact, and its journeys decide how many of those businesses convert.\nThe team is being built right now. It currently includes a data scientist, and we’re hiring engineers in parallel - so you would join early enough to shape how the team operates.\nThe role\nThis role sits between iwoca’s German commercial teams - marketing, sales and commercial strategy - and the technical squad that builds for them. Reporting into the Head of Direct Acquisition, you will own acquisition and activation outcomes for the German market: finding the opportunities, defining the hypotheses, and working with engineering, data, marketing and sales to build, test and iterate.\nThe scope is broad. We’re not looking for someone with deep expertise in every domain the team covers - spanning product development, analytics, UX and data science - but rather someone intellectually curious, and skilled at asking the right questions.\nOwn the funnel from first visit to application\nOwn every step of that journey, including the signup flow itself and the eligibility checks inside it.\n\nSet the roadmap for acquisition and the signup journey, and decide what the squad builds next.\n\nOwn the scoring and segmentation that decides where marketing spends and who sales calls first.\n\nBuild with your technical squad\nShip lead scoring systems, eligibility checkers and signup flows with the team’s data scientist and the engineers we’re hiring.\n\nRework website content, signup flows and decisioning logic with marketing and sales, to convert more of the businesses that already reach iwoca.\n\nStrip friction out of the signup journey, so that applying for funding takes minutes rather than an afternoon.\n\nBe the first call when the numbers look wrong\nAct as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems.\n\nInvestigate and resolve data quality issues - broken dashboards, misattributed traffic, unexplained volume changes - often at short notice.\n\nGive channel managers access to, and guidance on, the attribution logic behind their numbers.\n\nKeep the tracking and attribution systems trustworthy, so every decision downstream rests on numbers the team believes.\n\nRun the experiments that decide what ships\nDesign, run and interpret A/B tests across messaging, targeting, eligibility checks and signup flows.\n\nFind opportunities from first principles, backed by data, customer research and funnel analysis.\n\nShape how a new team works\nDirect the squad’s work day to day: brief the data scientist and engineers, set priorities, and turn their models into shipped products.\n\nDefine the priorities, roles and rituals of a team that is still being built.\n\nLead cross-functional initiatives with marketing and sales, aligning them with engineering and data on shared goals, hypotheses and success metrics.\n\nTurn the commercial strategy team’s goals into testable hypotheses and briefs the squad can act on.\n\nThe requirements\nEssential:\nExperience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes.\n\nStrong analytical capability and experience with experimentation frameworks and A/B testing tools.\n\nHands-on experience with tracking and attribution setups, such as Amplitude, GA4, GTM, server-side tagging or conversion feedback into ad platforms.\n\nAble to act as the product voice on modelling work - challenging assumptions and turning model output into decisions, without building the models yourself.\n\nStrong capability using AI tools, including structured prompting and iterative AI interaction to problem solve and increase productivity.\n\nBonus:\nExperience in fintech, lending, B2B SaaS, or regulated products.\n\nExperience working with data science teams or involvement in modelling projects.\n\nFluency in German and strong written communication skills tailored to customer-facing environments.\n\nKnowledge of the German SME ecosystem or B2B financial products.\n\nExperience working in or helping build newly formed teams.\n\nThe salary\nWe expect to pay from £60,000 - £80,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.\nThe culture\nAt iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools - including AI - and apply sound judgement so our products and decisions improve over time.\nThe offices\nWe put a lot of effort into making iwoca a great place to work:\nOffices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.\n\nEvents and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.\n\nThe benefits\nFlexible working hours.\n\nMedical insurance from Vitality, including discounted gym membership.\n\nA choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.\n\nA private GP service (separate from Vitality) for you, your partner, and your dependents.\n\n25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.\n\nA one-month, fully paid sabbatical after four years.\n\nInstant access to external counselling and therapy sessions for team members that need emotional or mental health support.\n\n3% Pension contributions on total earnings.\n\nAn employee equity incentive scheme.\n\nGenerous parental leave and a nursery tax benefit scheme to help you save money.\n\nElectric car scheme and cycle to work scheme.\n\nTwo company retreats a year: we’ve been to France, Italy, Spain, and further afield.\n\nAnd to make sure we all keep learning, we offer:\nA learning and development budget for everyone.\n\nCompany-wide talks with internal and external speakers.\n\nAccess to learning platforms like Treehouse.\n\nUseful links:\niwoca benefits & policies\n\nInterview welcome pack","description_format":"text","description_chars":7880,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"German","level":"Advanced (C1)","optional":false}]},"benefits":["Annual leave","Equity","Flexible schedule","Gym membership","Health insurance","Parental leave"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"},{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services"],"lifecycle":[{"event":"open","at":"2026-09-24T15:11:23Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":55,"reasons":["conf:0","win:early"],"computed_at":"2026-09-24T18:20:08Z"},"pay":{"stated_usd_annual":105787,"is_top_pay":false},"html_url":"https://alion.io/job/iwoca-growth-product-manager-customer-acquisition-german-speaking","json_url":"https://alion.io/job/iwoca-growth-product-manager-customer-acquisition-german-speaking.json","meta":{"generated_at":"2026-09-24T18:20:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}