{"id":3611462,"url":"https://alion.io/job/iwoca-performance-creative-strategist","title":"Performance Creative Strategist","company":{"id":6070,"name":"iwoca","domain":"iwoca.co.uk","url":"https://alion.io/company/iwoca","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":83,"open_postings":9,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":52,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-11-02T14:20:26Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-04T13:45:09Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"The company\nSmall businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.\nThat's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.\nWe’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.\nOverview\nYou'll own the creative engine behind one of iwoca's highest-growth channels. Your mission is to turn performance insights into a steady stream of ads that actually cut through in a category where most look the same, building the creative infrastructure that fuels scalable, measurable growth across Meta, TikTok, and beyond.\nAbout iwoca\nSmall businesses move fast. Opportunities often don't wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that's as flexible and responsive as they are.\nThat's why we built iwoca. Our smart technology, data science, and five-star customer service ensure business owners can act with the speed, confidence, and control they need, exactly when it's needed.\nWe've already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.\nThe Team\nThe Direct Acquisition team at iwoca acquires customers profitably across paid and organic channels. Paid Social is one of our highest-growth channels - we've validated the opportunity, proven incrementality through conversion lift studies, and scaled from test budgets to six-figure monthly spend across Meta and TikTok.\nCreative is the core growth lever for the channel. We've learnt that the ad is the targeting, that creator-led content significantly outperforms traditional UGC in funnel conversion, and that the gap between a good concept and a great one is the difference between breaking even and scaling aggressively. But we've also learnt that building a creative engine - sourcing creators, briefing agencies, managing production, and connecting it all to testing insights - is a full-time challenge that deserves dedicated, passionate ownership.\nYou'll work closely with a tight group of collaborators:\nPaid Social Channel Lead: Sets strategy and manages performance.\n\nPaid Social Executive; Launching/optimising campaigns and reporting performance/insights\n\nHead of Brand: Shapes creative direction and ensures brand consistency.\n\nIn-house Designers: Produce statics and AI-assisted imagery.\n\nExternal Partner Network: Includes UGC agencies, creator management platforms, and freelance video editors.\n\nThe Role\nWe need someone genuinely obsessed with what makes people stop scrolling, who understands social platforms intuitively because they live on them, and can translate that into a disciplined creative operation that delivers results.\nCreative Vision and Strategy\nDevelop the creative roadmap for paid social, working with the channel owners to translate performance data, testing insights, and cultural trends into a pipeline of concepts across video, static, UGC, partnership ads, and emerging formats.\n\nWork with the channel owners and brand team to shape creative direction for multiple products including our core flexi-loan and a new credit card ensuring each has a distinct identity that stands out in-feed.\n\nPush beyond the generic stock imagery and safe messaging that dominates financial services. Find the concepts, formats, and creators that people actually notice.\n\nResearch & understand customers, translating insights into creative concepts.\n\nBalance high-performing hooks with positioning iwoca as a mature, trustworthy lender.\n\nCreative Production and Resource Management\nOwn the full production pipeline: concept through briefing, production, feedback, delivery, and asset management.\n\nBuild and manage a network of in-house designers, external UGC agencies, and a self-built roster of creators for partnership ads, who can speak authentically about business finance.\n\nManage contracts, usage rights, and production timelines across multiple concurrent projects, balancing quality with velocity.\n\nTie creator content to seasonal business moments such as stock purchasing ahead of peak trading seasons or year-end cash flow to maximise relevance.\n\nTesting, Insights and Iteration\nWork with the channel owners to build a creative testing framework connecting platform metrics such as hook rate, hold rate, CTR, and landing page conversion to commercial outcomes.\n\nTurn monthly creative reviews into actionable briefs: what to iterate, what to retire, what to double down on.\n\nRequirements\nEssential\nProven track record producing paid social creative that drives measurable business outcomes, not just engagement.\n\nDeep fluency with Meta and TikTok, understanding how algorithms reward creative, how formats perform differently, what makes content feel native.\n\nExperience managing creative production across multiple formats and partners simultaneously.\n\nStrong project & stakeholder management with a proven ability to source, brief, and manage creators or influencers, including negotiating usage rights and partnership arrangements.\n\nStrong creative judgement paired with commercial discipline; ie. you can tell the difference between a concept that will perform and one that just looks good in a deck.\n\nSocial native. You live on these platforms. Understanding of performance marketing / paid social creative landscape and industry trends.\n\nNice to have\nB2B or financial services paid social experience (or strong B2C analytical chops that transfer).\n\nHands-on video production or editing skills.\n\nExperience with creator management platforms (e.g. Grin, CreatorIQ).\n\nFamiliarity with creative testing methodologies and connecting creative variables to conversion.\n\nAn existing network of creators, UGC producers, or freelance creative talent.\n\nThe culture\nAt iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools - including AI - and apply sound judgement so our products and decisions improve over time.\nThe offices\nWe put a lot of effort into making iwoca a great place to work:\nOffices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.\n\nEvents and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.\n\nThe benefits\nFlexible working hours.\n\nMedical insurance from Vitality, including discounted gym membership.\n\nA choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.\n\nA private GP service (separate from Vitality) for you, your partner, and your dependents.\n\n25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.\n\nA one-month, fully paid sabbatical after four years.\n\nInstant access to external counselling and therapy sessions for team members that need emotional or mental health support.\n\n3% Pension contributions on total earnings.\n\nAn employee equity incentive scheme.\n\nGenerous parental leave and a nursery tax benefit scheme to help you save money.\n\nElectric car scheme and cycle to work scheme.\n\nTwo company retreats a year: we’ve been to France, Italy, Spain, and further afield.\n\nAnd to make sure we all keep learning, we offer:\nA learning and development budget for everyone.\n\nCompany-wide talks with internal and external speakers.\n\nAccess to learning platforms like Treehouse.\n\nUseful links:\niwoca benefits & policies\n\nInterview welcome 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