{"id":4235027,"url":"https://alion.io/job/jetblue-senior-analyst-crm-data-audiences","title":"Senior Analyst CRM Data & Audiences","company":{"id":1756971,"name":"JetBlue","domain":"jetblue.com","url":"https://alion.io/company/jetblue-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Long Island City, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":88000,"max":132000,"currency":"USD","period":"year","gross":null,"usd_annual":132000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Machine Learning","optional":false},{"name":"SQL","optional":false},{"name":"ChatGPT","optional":true},{"name":"Databricks","optional":true},{"name":"GDPR","optional":true},{"name":"Python","optional":true}],"status":"live","first_seen_at":"2026-10-29T07:00:00Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-13T11:53:35Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Position Summary:\nThe Senior Analyst, Customer Relationship Management (CRM) Data and Audiences is responsible for developing and managing advanced segmentation strategies and data models that power personalized marketing offers and lifecycle campaigns. This role plays a central part in enabling JetBlue’s marketing team to better understand, reach, and engage customers using first-party data.\nThe Senior Analyst, CRM Data and Audiences reports into the Manager, CRM Data and Audience strategy\nand own audience builds, performance measurement logic, and cross-functional data partnerships to support\nboth CRM, promotional marketing and paid media use cases.\nThis ideal candidate is a hands-on, SQL-proficient analyst who thrives at the intersection of marketing and\ndata. They collaborate closely with stakeholder teams across Marketing, Loyalty, Data Science and Revenue\nManagement and can also operate well independently. They are comfortable working in a fast-paced and\nagile work environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.\nEssential Responsibilities:\nWrite and optimize complex SQL queries to build customer segments, behavior-based audiences, and campaign triggers.\nDevelop predictive models (e.g., churn, next purchase, loyalty tier migration) in partnership with Data Science.\nBuild and maintain an audience library and documentation to support CRM, Loyalty, and Paid Media teams.\nSupport data-driven offer design and test-and-learn experimentation, leveraging customer behavior insights to improve relevance and contribute to revenue goals and forecasts\nDesign and test offers across multiple products and customer segments, using behavioral and transactional data to uncover affinity patterns, measure offer stickiness, and identify upsell and cross-sell opportunities that drive revenue and retention\nTranslate marketing goals into data requirements, collaborating closely with campaign managers and cross-functional teams\nContribute to the development of personalization strategies using Braze, segmentation tools, and internal targeting infrastructure\nPartner with Data Engineering, Data Science and Marketing Analytics to validate data pipelines and ensure data accuracy for campaign execution.\nLead data QA, audience audits, and lifecycle logic validation across all CRM channel activations.\nProvide analytical support for performance measurement and offer optimization.\nCreate and manage lookalike and suppression audiences for performance marketing efficiency.\nSupport cross-channel customer journey mapping by aligning audience definitions with behavioral milestones and lifecycle stages.\nMentor analysts and marketers across different teams on audience best practices, segmentation logic, documentation standards, and QA protocols.\nStay current with trends in CRM personalization, AI-powered segmentation, and customer data infrastructure.\nEvaluate and test new tools and modeling approaches to improve audience precision and scalability.\nOther duties as assigned.\nMinimum Experience and Qualifications\nBachelor’s degree in Marketing, Data Science, Statistics, or a related field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience \nThree (3) years of experience in CRM analytics, lifecycle marketing, or audience strategy \nAdvanced SQL proficiency and experience working with large datasets \nStrong understanding of first-party data ecosystems, audience strategy, and targeting \nHands-on experience with platforms such as Braze, Dynamic Yield, Live Ramp and other marketing tools that rely on audience segmentation \nStrong cross-functional communication skills and the ability to translate business needs into technical outputs \nFamiliarity with machine learning or predictive modeling a plus \nExperience in travel, e-commerce, loyalty, or other subscription-based industries is preferred. \nStrong team player with the ability to take initiative and work well independently \nHigh attention to detail with the ability to think critically \nStrong interpersonal skills, amicable and professional demeanor \nEffective written, verbal and presentation skills \nAvailable for occasional overnight travel (10%) \nAble to work flexible hours and be available for an emergency response on short notice \nMust pass a pre-employment drug test \nMust be legally eligible to work in the country in which the position is located \nAuthorization to work in the US is required. This position is not eligible for visa sponsorship\nPreferred Experience and Qualifications:\nFive (5) years of experience in CRM analytics, lifecycle marketing, or audience strategy \nStrong knowledge and hands-on experience working with customer data platforms (CDPs) \nFamiliarity with data science tools or languages (e.g., Python, R) used for predictive modeling or marketing experiments \nExposure to AI/ML use cases in marketing, such as audience scoring, offer generation, or dynamic segmentation \nUnderstanding of media audience sharing workflows (e.g., Braze → Meta/Google) to support paid media efficiency \nPrior experience building or optimizing audience strategies in Braze or similar cross-channel campaign platforms. \nHands-on familiarity with Databricks, including querying and working with structured data for marketing use cases \nStrong understanding of data privacy and consent frameworks (e.g., GDPR, CCPA) related to audience usage and targeting \nCrewmember Expectations:\nRegular attendance and punctuality \nPotential need to work flexible hours and be available to respond on short-notice \nAble to maintain a professional appearance \nWhen working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft \nMust be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun \nPromote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards \nIdentify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))\nThe use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.\nEquipment:\nComputer and other office equipment\nWork Environment:\nTraditional Office Environment\nPhysical Effort:\nGenerally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)\nCompensation:\nThe base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.","description_format":"text","description_chars":7165,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"high_school","optional":false},"security_clearance":false,"languages":[]},"benefits":["Life insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Travel & Tourism","Security Operations"],"lifecycle":[{"event":"open","at":"2026-11-13T11:45:09Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.858,"p_room":0.9,"age_days":15,"expected_fill_days":38,"reasons":["conf:2","win:mid"],"computed_at":"2026-11-13T14:22:50Z"},"pay":{"stated_usd_annual":132000,"is_top_pay":true},"html_url":"https://alion.io/job/jetblue-senior-analyst-crm-data-audiences","json_url":"https://alion.io/job/jetblue-senior-analyst-crm-data-audiences.json","meta":{"generated_at":"2026-11-13T14:22:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28798,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1756971},"rest":"https://alion.io/mcp/rest/get_company?id=1756971"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fjetblue-senior-analyst-crm-data-audiences"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fjetblue-senior-analyst-crm-data-audiences"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fjetblue-senior-analyst-crm-data-audiences"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/jetblue-senior-analyst-crm-data-audiences\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fjetblue-senior-analyst-crm-data-audiences"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4235027}},{"tool":"search_jobs","arguments":{"company":"jetblue.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4235027},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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