General Manager - Buford

KEY RESPONSIBILITIES

Community Building & Studio Launch

• Execute local grassroots marketing initiatives prior to opening.

• Build relationships with local businesses, influencers, and community partners.

• Generate excitement and awareness leading up to launch.

• Build and manage a pipeline of prospective founding members.

• Support local social media initiatives that drive awareness and membership growth.

• Coordinate community events and pre-sale activations.

Leadership & Team Development

• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team prior to opening.

• Lead onboarding and operational training initiatives.

• Foster a culture of accountability, collaboration, and hospitality.

• Conduct regular coaching conversations and performance check-ins.

Studio Launch & Operations

• Partner with ownership on launch readiness.

• Establish operational processes and studio workflows.

• Build schedules, staffing plans, and operational standards.

• Ensure every aspect of opening day is executed successfully.

• Coordinate vendor readiness, equipment setup, and operational logistics to ensure a successful studio launch.

Sales & Business Development

• Drive founding membership sales.

• Execute pre-sale and launch campaigns.

• Coach the team on consultative sales techniques.

• Monitor pre-sale conversion metrics, founding membership goals, and launch readiness KPIs.

Ownership Partnership

• Provide regular updates on launch readiness and business performance.

• Identify opportunities to improve systems and processes.

• Support future studio openings as the brand grows.

SUCCESS IN THIS ROLE

You’ll be successful in this role if you:

• Care deeply about operational excellence and would take pride in launching a studio on time and fully prepared.

• Enjoy identifying great people and building, onboarding, and developing a high-performing team.

• Are energized by ambitious sales goals and motivated to build strong pre-opening momentum.

• Love connecting with people and creating genuine excitement within the local community.

• Thrive on building strong systems, clear expectations, and a positive culture that support long-term success.

GROWTH OPPORTUNITIES

Following a successful studio launch, this role transitions into leading ongoing operations and may expand to support additional studio openings and multi-unit growth as JETSET continues to scale.

WHAT WE'RE LOOKING FOR

• 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment

• Proven track record of building and leading high-performing teams - ideally across multiple locations or in a pre-opening context

• Demonstrated self-starter with an entrepreneurial spirit - you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written

• Strong sales instincts with experience driving revenue targets and coaching others to do the same

• Highly analytical - comfortable building reports, interpreting data, and making decisions backed by metrics

• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail

• Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued

• Hands-on experience in a fitness instruction or coaching capacity is strongly preferred

• Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.

REQUIREMENTS

• Ability to commit to travel for a 5-day Instructor training at one of our Regional Training & Support Centers
• Ability to stand and move throughout the studio for extended periods
• Ability to lift up to 30 pounds
• Flexible availability, including the availability to work mornings, evenings, weekends, and holidays as business needs require

COMPENSATION & BENEFITS

• Complimentary or discounted JETSET Pilates classes

• Paid time off (PTO)

• Professional development opportunities

*Additional benefits-including performance bonuses, health insurance, retirement plans, and other perks-may be offered depending on the studio location