{"id":2650893,"url":"https://alion.io/job/job-mail-brand-manager-7","title":"Brand Manager","company":{"id":701519,"name":"Job Mail","domain":"jobmail.co.za","url":"https://alion.io/company/job-mail","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":true,"listed_via":"jobmail.co.za","ats_vendor":"Schema","truth_index":{"grade":"C","score":65,"open_postings":6887,"ghost_share":0.488,"stale_share":0,"repost_share":0.711,"time_to_fill_p50_days":7,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Somerset West, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":22000,"max_usd":45000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":19},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-15T21:38:34Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-15T21:38:34Z","board_verified":false,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Our Banking Client is currently looking for a Brand Manager (Senior Level) based in Somerset West, CT“First line-of-defence owner of the Bank's brand strategy, identity and customer-facing marketing communications”\nRole Purpose:\nThe Brand Manager owns the Bank's brand strategy, visual and verbal identity, and the planning and execution of brand and marketing campaigns across above-the-line, below-the-line and digital channels. This is a first-line commercial role: the Brand Manager translates the Bank's positioning into consistent, compelling customer-facing communications, manages creative and media agency relationships, and tracks brand health and campaign performance. As a new entrant to the market, the Bank must build a distinctive, trustworthy brand from inception - and because banking marketing is a regulated activity, this role must work closely with Compliance (the Head of Conduct and POPIA on Treating Customers Fairly and direct marketing consent, and the Head of Regulatory Compliance on broader advertising and disclosure obligations) to ensure every campaign is both commercially effective and compliant.\nRequirements:\nQualifications\nBachelor's degree in Marketing, Communications, Business or a related field.\nA recognised postgraduate marketing or brand management qualification advantageous.\nExperience\nA minimum of 6-8 years' brand or marketing management experience, ideally including exposure to banking,\nfinancial services, or another highly regulated consumer-facing industry.\nDemonstrated experience managing above-the-line, below-the-line and digital campaigns from strategy\nthrough to execution.\nExperience managing creative, media and research agency relationships, including commercial negotiation.\nExperience navigating advertising compliance requirements (e.g. ARB, financial services conduct rules) is\nstrongly preferred.\nSkills & Knowledge\nStrong brand strategy and positioning skills, with the ability to translate strategy into compelling creative\nexecution.\nSound understanding of marketing compliance requirements relevant to financial services advertising.\nData-driven approach to brand tracking and campaign measurement.\nStrong stakeholder and agency management, negotiation and budget management skills.\nComfortable presenting brand and campaign performance to senior stakeholders and governance forums\nKEY RESPONSIBILITIES\nBrand Strategy & Identity\nDevelop and maintain the Bank's brand strategy, positioning, visual identity and tone of voice, ensuring consistency across all customer touchpoints and channels.\nOwn and evolve the brand guidelines, and act as final quality gatekeeper for brand consistency across marketing, product, digital and customer communications.\nCommission and interpret brand health tracking research (brand awareness, consideration, equity, Net Promoter Score) to inform brand strategy and investment decisions.\nCampaign management & creative oversight\nBrief, manage and evaluate creative, media and research agencies, ensuring output is on-brand, on-strategy and delivered on time and within budget.\nPlan and oversee the execution of brand and product campaigns across above-the-line, below-the-line, digital and social channels, in partnership with Digital Marketing, Product and Distribution teams.\nOwn the brand and campaign budget, tracking spend against plan and reporting on return on marketing investment.\nManage sponsorships, partnerships and brand collaborations, ensuring alignment with brand values and commercial objectives.\nRegulatory & Compliance Coordination\nEnsure all advertising and marketing communications comply with the Advertising Regulatory Board (ARB)\nCode of Advertising Practice, and route regulated content through Compliance and Legal for sign-off before publication.\nWork with the Head of Conduct and POPIA to ensure marketing communications meet Treating Customers\nFairly (TCF) principles (clear, fair, not misleading) and that direct marketing activities comply with POPIA consent (opt-in) requirements.\nCoordinate with the Head of Regulatory Compliance and Business Owner: Insurance on National Credit Act disclosure requirements when advertising credit or insurance-linked products (e.g. cost of credit, fees, terms).\nMaintain a record of campaign compliance sign-offs and support internal audit or regulatory reviews of marketing practices when required.\nPerformance, Reporting & Team Development\nReport brand health, campaign performance and marketing ROI to the Head of Marketing and relevant\nExco/governance forums.\nIdentify and implement continuous improvement opportunities in campaign planning, creative development and marketing measurement.\nBuild and develop a capable brand and communications team as the function 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