Data Analyst - Media Experience Essential

In order to be considered the following is required:

• Bachelor Degree
• 5 years of experience in Data Analyst
• Media, broadcast, digital content or subscription services experience
• Advanced Excel
• Analytics platform
• Google Analytics or similar analytics platforms
• Reporting automation
• Knowledge of relevant legislation
• SQL
• Data visualisation and dashboard development

Responsibilities:

Analytics and Business Insights:

• Analyse customer, content and platform performance data.
• Identify trends, patterns, risks and opportunities
• Provide actionable recommendations to stakeholders.
• Support strategic and operational decision-making through data-driven insights
• Prepare analysis and presentations for management and clients
• Develop and maintain industry maintaining tools using AI to track and benchmark the business’s data against market shifts

Reporting and Dashboard Management:

• Produce daily, weekly and monthly performance reports
• Develop live data dashboards accessible digitally for key business metrics. Always on live data (working with service providers
• Maintain reporting dashboards and automated reporting tools
• Ensure consistency and accuracy of reporting outputs
• Continuously improve reporting efficiency and effectiveness
• Partner with cross-functional stakeholders to understand reporting requirements and ensure reporting outputs remain aligned to changing business priorities
• Drive continuous improvement initiatives to enhance reporting efficiency, reduce manual processes and improve the quality and accessibility of business intelligence

NPAW Analytics and Data Integrity:

• Act as the primary point of contact and subject matter expert for NPAW analytics within the business
• Administer and maintain NPAW reporting and analytics to ensure accurate and consistent performance measurement
• Validate data sources and investigate discrepancies to ensure the accuracy and reliability of reporting outputs
• Coordinate with cross-functional stakeholders to ensure data inputs are provided timeously, verified appropriately and aligned across reporting requirements
• Facilitate communication between relevant stakeholders regarding data quality concerns, reporting anomalies and actions required to maintain reporting integrity
• Establish and maintain reporting standards, definitions and processes to support consistency and data governance across the organisation
• Identify opportunities to enhance the use of NPAW insights to support operational improvements and business decision-making

As-Run Data Management and Content Performance Reporting:

• Validate and maintain accurate As-Run files in accordance with internal standards and external reporting requirements
• Consolidate scheduling, transmission and content performance information from multiple sources to ensure completeness and accuracy of reporting outputs
• Act as the primary point of contact for Nielsen and other relevant audience measurement and reporting partners
• Coordinate the provision of information required by Nielsen and other external stakeholders, ensuring submissions are accurate, complete and submitted within agreed timelines
• Develop and maintain a thorough understanding of Nielsen methodologies, reporting requirements and industry measurement practices to ensure compliance and maximise the value of audience insights
• Liaise with internal stakeholders to obtain, verify and reconcile data required for As-Run reporting and audience measurement activities
• Analyse content performance, audience behaviour and viewing trends to identify opportunities to optimise content strategies and business performance
• Prepare client and advertiser as run and campaign dashboards presentations with ROI and recommendations
• Provide regular reporting and insights on content consumption patterns, audience engagement and key performance indicators to relevant stakeholders

This role plays a critical part in supporting strategic and operational decision-making across the business by identifying trends, measuring performance and providing data-driven recommendations that enhance business outcomes.

If you are a highly analytical professional with a passion for transforming data into meaningful business insights and thrive in a fast-paced technology environment, please URGENTLY email us your CV.

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Please consider your application as unsuccessful if you have not received a response within 14 days of submitting your application.