{"id":1077279,"url":"https://alion.io/job/job-mail-digital-strategist","title":"Digital Strategist","company":{"id":701519,"name":"Job Mail","domain":"jobmail.co.za","url":"https://alion.io/company/job-mail","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":true,"listed_via":"jobmail.co.za","ats_vendor":"Schema","truth_index":{"grade":"C","score":65,"open_postings":6928,"ghost_share":0.489,"stale_share":0,"repost_share":0.71,"time_to_fill_p50_days":7,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Johannesburg, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":35000,"max":65000,"currency":"ZAR","period":"month","gross":null,"usd_annual":46896},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-09-20T14:27:20Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-15T14:42:32Z","board_verified":false,"closed_at":null,"days_open":42,"trust":{"level":"ghost","repost_count":5,"flags":["repost"],"days_open":41},"description":"Purpose of the role:\nDevelop multi-channel digital strategies that connect content, customer relationship management (CRM) systems, paid media, and web to measurable business outcomes. Analyse performance data and translate insights into clear recommendations that optimise marketing funnels. Collaborate with cross-functional teams to execute campaigns that drive lead generation, engagement, and conversions.\n*Looking for candidates from Agency side\nDuties and Responsibilities :\n(Digital Strategy and Planning)\n? Develop integrated digital strategies across content, paid media, CRM system, search engine optimisation (SEO), and automation to support client business goals.\n? Lead channel and campaign planning across Google Ads, Meta, LinkedIn, email, and web.\n? Define messaging, targeting, segmentation, and funnel structures that guide users from awareness to conversion.\n? Translate insights and research into clear strategic briefs, roadmaps, and frameworks used by content, media, development, and creative teams.\n? Shape CRM-, automation-, and workflow-related elements so that campaigns and journeys connect seamlessly across platforms.\nPerformance Analysis and Optimisation\n? Analyse cross-channel performance data to uncover behaviour patterns and identify gaps.\n? Recommend data-driven improvements that enhance campaign efficiency.\n? Monitor conversion journeys, landing page behaviour, and CRM funnels to improve the effectiveness of each stage and increase conversion rates.\n? Evaluate and refine HubSpot workflows, segmentation logic, lifecycle stages, and automation performance to improve results.\n? Apply learnings from platform updates and CRM behaviour to improve performance.\nQuality Assurance and Reporting\nConduct quality assurance of all strategic and campaign outputs by ensuring accuracy, correct implementation, and brand consistency.\nPrepare campaign performance reports and dashboards using HubSpot, Google Analytics, or other relevant analytics tools.\nPresent insights to clients, highlight wins and gaps and recommend next actions.\nCollaboration and Learning\nMaintain ongoing communication with clients to ensure alignment on progress and goals.\nSupport new clients with SEO, content, campaign, social media audits and industry research to inform digital strategy efforts.\nWork with various teams to execute effective, insight-driven work that generates results.\nUnderstand how digital strategies drive business outcomes, stay current with trends and platform updates, apply insights to improve strategies and client results, and share learning.\nQualifications, Experience, Knowledge and Skills:\nMarketing or communications degree, diploma or related qualification is advantageous.\nHubSpot, Google Ads, Meta Ads or LinkedIn Ads certification is advantageous.\n2-4 years of digital marketing or digital strategy experience.\nKnowledge of paid media, SEO, CRM marketing, content strategy, and reporting principles.\nBasic design and coding understanding.\nStrong analytical thinking, problem-solving, attention to detail, and collaboration abilities.\nExcellent user journey understanding and conversion funnel design skills.\nSelf-motivated and willing to learn new tools and methods.\nProficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and Looker Studio.\nProficiency in HubSpot is advantageous.\nOther requirements:\nNo criminal record.\nValid driving licence.\nBehavioural Competencies\nAccountability\nProblem-Solving\nValues and Ethics\nCommunication\nContinuous Learning\nAnalytical Thinking\nResults Orientation\nReports 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