Hospitality Digital Marketing Manager
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Salary
≈ $14k – $34k per year (Estimated)
Location
In office
Seniority
Middle · 3+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Job Mail is a South African online job board offering a large selection of vacancies across the country and some positions abroad. Job seekers can search and apply for jobs online, upload a CV and receive job alerts, while employers and recruitment agencies can advertise positions to a broad national audience. The brand is one of the longer-established names in South African job advertising and is operated from South Africa.
Minimum Requirements
- Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Hospitality Management, or a related field.
- Minimum of 3-5 years' digital marketing experience, preferably within the hospitality, tourism, or luxury travel industry.
- Proven track record of increasing online visibility and direct bookings.
- Experience managing multiple digital marketing campaigns simultaneously.
- Strong understanding of SEO and SEM principles.
- Experience with Google Analytics (GA4), Google Search Console, and Google Ads.
- Proficiency in Meta Business Suite and social media advertising.
- Knowledge of content management systems (WordPress or similar).
- Experience with email marketing platforms (Mailchimp, HubSpot, Campaign Monitor, or similar).
- Knowledge of CRM systems and guest database marketing.
- Familiarity with hotel booking engines and channel management platforms is advantageous.
- Basic graphic design skills using Canva and/or Adobe Creative Suite.
- Experience creating and editing short-form video content for social media.
- Understanding of website optimisation and conversion rate improvement.
- Excellent written and verbal communication skills.
- Creative thinking with strong attention to detail.
- Analytical and data-driven decision-making.
- Strong project management and organisational skills.
- Ability to work independently and manage multiple deadlines.
- Commercial awareness with a strong focus on ROI.
- Excellent interpersonal and relationship-building skills.
- Strong problem-solving and decision-making abilities.
- Ability to adapt to changing digital trends and technologies.
- Passion for hospitality and guest experience.
- Innovative and creative mindset.
- Self-motivated and proactive.
- Results-oriented with a strong work ethic.
- Professional presentation and conduct.
- Flexible and able to work in a fast-paced environment.
- Team player with excellent collaboration skills.
- Experience marketing luxury hotels, lodges, resorts, or tourism destinations.
- Knowledge of OTA platforms such as Booking.com and Expedia.
- Experience working with influencers and travel content creators.
- Photography and videography experience would be advantageous.
- Familiarity with AI-powered marketing tools and automation platforms.
- Growth in direct online bookings.
- Website traffic and conversion rates.
- Social media engagement and audience growth.
- Return on advertising spend (ROAS).
- Email marketing open and click-through rates.
- Search engine rankings and organic traffic growth.
- Online reputation scores and guest review ratings.
- Lead generation and campaign ROI.
- Brand awareness and digital reach.
- Achievement of overall marketing objectives.
- Office-based with occasional travel to hotels, lodges, trade shows, and marketing events.
- May require occasional evening or weekend work during campaigns, launches, or promotional events.
- Ability to manage multiple projects in a fast-paced hospitality environment.
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