Senior Graphic Designer
Purpose:
The Senior Graphic Designer is the accountable owner of the Carrol Boyes brand identity and design strategy, and the quality gate between the design team's output and the business. This role sets the design standards, helps lead and develops the in-house design team, and is one of the design points of contact for the Head of Marketing, reducing the need for every piece of creative work to be reviewed directly by the Head of Marketing before it reaches the business.
Reports to: Head of Marketing.
Duties and Responsibilities (include but not limited to):
Creative Leadership & Strategy
Drive design and creative strategy for marketing & communication across all platforms, campaigns and projects
Translate the Carrol Boyes business strategy into design direction and big-picture creative thinking
Drive consistency, innovation and freshness in design delivery across the team
Build credibility in design by championing quality and innovation across all projects
Own commercial mindfulness across the team's output, ensuring concepts work for the target market and remain cost-effective
Team Leadership
Assist in leading and managing the design team, ensuring delivery aligns with brand strategy and company requirements
Review junior and mid-weight designer work
Guide mid-weight designers on design principles, industry standards and best practice
Manage project prioritisation across the junior design team
Ensure an effective internal team process is in place
Anticipate project issues before they arise
Brand & Quality Control
Assisting in managing the creation and implementation of CI across the business
Ensure all CI updates are effectively communicated to the business
Ensure compliance of all creative material with the Carrol Boyes brand identity is met.
Provide quality control over concepts and projects to ensure brand alignment and consistency
Assist in managing the creative development process and take ownership of quality assurance across all personal design projects
Check and ensure accuracy of all artworks across the team, reviewing both copy and layout
Ensure proof, production and press checks are reviewed before sign-off
Delivery & Stakeholder Management
Document and input design elements of briefs for internal, digital, ATL and BTL campaigns
Deliver world-class, innovative campaigns and designs
Ensure the design team delivers on budget, on time and to a high standard against critical timelines
Ensure compliance with brief, strategic direction and time allocation; keep the Head of Marketing updated on all requirements
Review and approve key project work prior to submitting to the Head of Marketing for sign-off, ahead of Business submission and presentations
Build and maintain effective relationships with key stakeholders
Key Requirements:
3-year Graphic Design Degree/Diploma (Essential)
5-8+ years' design experience, including proven leadership/mentoring experience (Essential)
Experience in packaging design (Essential)
Proven track record executing marketing projects from concept to production (Essential)
Agency experience (Essential)
Interactive media experience (Essential)
Design for print, digital and OOH (Essential)
Photography (Desirable)
Animation (Desirable)
Advanced knowledge and proficiency in the Adobe Suite (InDesign, Illustrator, Photoshop)
Strong knowledge of marketing communication media processes
Deep knowledge of Carrol Boyes products and brand
Advanced knowledge of creative and graphic design principles
Additional Skills:
Brief writing and interpretation skills
Team leadership and mentoring skills
Verbal & written communication skills
Presentation skills
Detail consciousness
Interpersonal skills
Multi-tasking and prioritisation skills
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