Business Owner - Vendas Digitais (Especialista ll)
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Business Owner - Vendas Digitais (Especialista II) based in Brazil.
This role will lead the evolution of digital sales initiatives, with a strong focus on conversational commerce and WhatsApp-based selling.
You will own the roadmap, coordinate stakeholders, monitor results, and help translate business opportunities into scalable digital solutions.
Working closely with technology squads, franchisees, and sales teams, you will drive improvements across the digital customer journey.
The position combines product management, business strategy, experimentation, and operational execution in a highly collaborative environment.
You will lead pilots and rollouts, define strategic initiatives, and use data and business cases to support decision-making.
Strong communication and stakeholder management will be essential to aligning teams and turning plans into measurable outcomes.
This is an opportunity to influence digital transformation at scale while helping shape the future of conversational commerce.
Accountabilities
Own the roadmap for the Digital Store project, focused on WhatsApp-based sales, monitoring results, deadlines, dependencies, and stakeholder alignment.
Partner with technology squads to identify product improvements, plan new features, follow development, and coordinate implementation plans.
Define strategies to increase adoption and reduce friction across the journeys of consultants, franchisees, and consumers, maximizing business impact.
Build and communicate a forward-looking vision for conversational commerce, encouraging teams to explore new opportunities and innovative solutions.
Lead pilots, experiments, and rollouts of digital sales initiatives in collaboration with franchise networks and sales teams.
Define and manage OKRs and key results, facilitate discussions with partner teams, develop strategic initiatives, and influence related objectives.
Prepare and lead executive presentations, strategic forums, and business discussions with leadership and senior stakeholders.
Support the definition of GMV and revenue targets, budget monitoring, and the development of business cases for new initiatives.
Exercise situational leadership when coordinating teams and stakeholders, adapting the approach according to the needs of each project.
Communicate strategies, new processes, product launches, and feature updates clearly to franchisees and sales teams.
Monitor project progress, identify risks and dependencies, and ensure initiatives remain aligned with business objectives and expected outcomes.
Experience managing digital products in partnership with technology teams, with previous Business Owner experience considered an advantage.
Strong ability to develop structured plans and translate them into execution, engaging relevant stakeholders and managing expectations around timelines, ownership, and results.
Excellent communication, organization, and stakeholder-management skills, with the ability to work across multiple teams and priorities.
Knowledge of agile methodologies and experience working in collaborative, cross-functional environments.
Strong problem-mapping and problem-solving capabilities, with a structured approach to identifying opportunities and resolving challenges.
Excellent interpersonal and relationship-building skills.
Ability to communicate strategic initiatives clearly to both technical and business audiences.
Experience with data-driven decision-making and the ability to connect product initiatives with measurable business outcomes.
Previous experience in technology environments and/or franchise ecosystems is considered a plus.
Experience manipulating data and performing queries using BigQuery is desirable.
Familiarity with using Artificial Intelligence tools in day-to-day work is a plus.
Flexible medical and dental plans.
Medication assistance and health allowance for family members.
Free psychotherapy sessions and 24/7 telemedicine.
Ongoing mental-health, prevention, and vaccination programs.
Meal voucher or local restaurant access.
Food allowance, including an additional Christmas allowance.
Discounts of up to 40% across the company's brand ecosystem.
Gympass/TotalPass access to gyms and sports studios.
Home-office allowance for remote and hybrid work arrangements.
Birthday day off.
Pet health plan and discounts through partner programs.
Travel and accommodation benefits.
Extended parental leave: 180 days for mothers and 120 days for fathers.
Support for parents of children with specific needs and childcare/education assistance.
School-material allowance and child nutrition credit.
Dedicated legal, psychological, and social support.
Private pension plan and life insurance.
Financial support in the event of parental loss and payroll-deducted loan options.
Transportation allowance and parking, according to the work model.
Benefit packages may vary according to role eligibility and work arrangement.