Creative Strategist (Static Ads) for Marketing Agency

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist (Static Ads) for Marketing Agency based in United States.

This role is ideal for a creative strategist who understands what makes static e-commerce advertising capture attention and drive conversions.

You will develop creative strategies, hooks, angles, concepts, and messaging for direct-response static ads across multiple e-commerce brands.

Working closely with designers, you will turn customer insights, product benefits, competitor research, and creative principles into actionable briefs.

The role combines creative thinking with analytical testing, allowing you to identify opportunities, develop new concepts, and continuously improve performance.

You will work across multiple client accounts, adapting your approach to different products, audiences, brand identities, and performance goals.

You will also receive mentorship and guidance on proven creative frameworks while gaining exposure to a fast-moving agency environment.

This is a strategy and ideation-focused position, making it especially suited to someone who enjoys developing high-performing creative concepts without needing to be a designer or media buyer.

Accountabilities:

• Creative Strategy: Develop creative strategies, angles, hooks, concepts, and messaging for static e-commerce advertisements designed to capture attention and drive direct-response performance.
• Creative Briefs: Write clear, actionable creative briefs that translate strategic ideas into practical direction for designers and ensure concepts can be executed effectively.
• Concept Development: Generate new ad concepts using customer insights, product benefits, competitor research, proven creative principles, and performance learnings.
• Client Account Strategy: Work across multiple e-commerce client accounts, adapting creative strategies and messaging to different brands, audiences, products, and market positioning.
• Creative Analysis: Review existing creative performance and identify opportunities for new tests, iterations, variations, and creative improvements.
• Direct-Response Campaigns: Contribute to static advertising campaigns designed to generate measurable customer action and improve conversion performance.
• Designer Collaboration: Partner closely with designers throughout the creative process to ensure strategic concepts, messaging, and visual direction are translated effectively.
• Testing & Iteration: Continuously test, learn, and refine creative approaches based on performance data, audience response, and emerging insights.
• Creative Development: Apply proven creative frameworks and strategic methodologies while developing your capabilities through ongoing mentorship and feedback.

Requirements

• E-Commerce Creative Strategy: Demonstrated experience developing static ad creative strategies specifically for e-commerce brands.
• Winning Static Ads: Proven track record of creating successful static advertisements, including experience with ads that have generated at least $10K+ in ad spend.
• Direct-Response Expertise: Strong understanding of direct-response static advertising and the creative principles that influence attention, engagement, and conversion.
• Creative Ideation: Ability to consistently develop compelling hooks, angles, concepts, messaging, and creative directions for static advertisements.
• Brief Writing: Strong creative brief-writing skills, with the ability to communicate strategic ideas clearly and effectively to designers.
• Client & Agency Experience: Experience working with multiple e-commerce brands or client accounts, preferably within a marketing or creative agency environment.
• Analytical Thinking: Strong analytical and creative problem-solving abilities, with a willingness to evaluate performance, test hypotheses, learn from results, and iterate.
• Strategic Focus: This role does not require you to be a designer or media buyer; the primary focus is creative strategy, ideation, messaging, and concept development.
• Work Style: Smart, proactive, curious, and eager to learn, with the ability to thrive in a fast-moving environment and continuously develop creative strategy skills.

Benefits

• Compensation: Competitive salary.
• Work Arrangement: Work-from-home opportunity.
• Flexibility: Flexible working hours designed to provide greater autonomy in managing your schedule.
• Professional Growth: Opportunity to develop creative strategy expertise while working across multiple e-commerce brands and receiving mentorship on proven creative frameworks.
• Creative Exposure: Hands-on experience developing direct-response advertising concepts across varied products, audiences, and client accounts.