Customer Advocacy Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Advocacy Manager based in United States.

This is a high-impact opportunity to build a customer advocacy function from the ground up within a fast-moving B2B environment.

You will own the strategy, structure, and execution of a customer reference and advocacy program designed to support revenue growth.

The role combines customer relationship building, sales enablement, community development, and marketing collaboration.

You will turn strong customer relationships into meaningful business outcomes through references, case studies, events, and peer-led experiences.

You will also create scalable systems and workflows that make advocacy easier to manage, measure, and expand.

Working closely with Sales, Customer Success, and Marketing, you will have significant autonomy to define the program and establish its long-term direction.

This is an ideal role for an experienced builder who enjoys creating new programs, challenging conventional approaches, and making a measurable impact.

Accountabilities:

• Build and manage a scalable customer reference program that connects the right customers with prospects at the right stage of the sales cycle while supporting pipeline progression, win rates, and revenue outcomes.
• Develop a strong and diverse network of customer advocates and create an engaging experience that makes participation valuable and sustainable for them.
• Establish advocacy strategies that transform customer relationships into compelling public voices through case studies, testimonials, speaking engagements, webinars, podcasts, conferences, roundtables, and peer-to-peer conversations.
• Partner closely with Sales and Customer Success to identify appropriate reference opportunities while protecting customer relationships and avoiding overuse of key advocates.
• Create the processes, systems, and workflows needed to manage advocate profiles, requests, availability, participation, and outcomes efficiently.
• Leverage AI and automation to streamline program operations, improve matching between customers and opportunities, and enable the advocacy function to scale effectively.
• Measure and communicate the impact of customer advocacy across reference activity, content creation, pipeline influence, sales outcomes, and win rates.
• Collaborate cross-functionally with Marketing, Sales, and Customer Success to align advocacy initiatives with broader go-to-market and customer engagement objectives.
• Continuously improve the program based on customer feedback, performance data, and evolving business priorities.

Requirements:

• 8+ years of experience in customer marketing, customer advocacy, community management, customer engagement, or a related function.
• Demonstrated experience building a customer reference, advocacy, or community program from the ground up, including establishing its strategy, processes, and operating model.
• Proven ability to translate strong customer relationships into measurable commercial or business outcomes.
• Experience partnering closely with Sales and Customer Success teams to support customer engagement, references, and go-to-market initiatives.
• Strong judgment and customer empathy, with the ability to recognize when a customer request or advocacy opportunity may not be appropriate and confidently push back when necessary.
• Comfortable operating as a senior, hands-on individual contributor with significant ownership and autonomy in a fast-moving environment.
• Strong project management and organizational skills, with the ability to manage multiple advocacy initiatives, stakeholders, and customer relationships simultaneously.
• Excellent written and verbal communication skills, with the ability to build trust and influence customers and internal stakeholders.
• Data-oriented mindset with the ability to define meaningful program metrics, evaluate performance, and connect advocacy activities to business outcomes.
• Experience using technology, automation, AI tools, or workflow systems to make customer-facing or go-to-market programs more scalable.
• Experience in fintech, HR technology, employee benefits, healthcare, or another trust-driven B2B industry is advantageous.
• Existing relationships with industry analysts, media contacts, conference organizers, or relevant professional communities are a plus.

Benefits:

• Annual compensation of $130,000-$170,000 USD.
• Opportunity to build and own a customer advocacy function from the ground up with substantial autonomy and visibility.
• Remote work opportunity within the United States.
• Significant opportunity to influence sales, marketing, customer success, and broader go-to-market strategy.
• High ownership role with the ability to define program strategy, processes, technology, and community development.
• Opportunity to work cross-functionally with Sales, Customer Success, and Marketing.
• Fast-moving environment designed for individuals who enjoy building new programs and creating scalable solutions.
• Customer-focused culture centered on developing strong, long-term relationships and measurable business impact.