Digital Farming Commercial Business Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Farming Commercial Business Manager based in Australia.

Lead the commercial strategy for digital farming solutions across Australia and New Zealand.

You’ll own the journey from product strategy and portfolio planning through go-to-market and market adoption.

The role combines commercial leadership, product management, business development, and cross-functional collaboration.

You’ll translate digital and technical agricultural solutions into compelling customer value propositions and growth opportunities.

Your decisions will influence revenue, margins, adoption, customer experience, and the long-term performance of the portfolio.

You’ll work closely with sales, agronomy, operations, marketing, finance, technical teams, suppliers, and channel partners.

This is an opportunity to help shape the future of precision agriculture while supporting more efficient and sustainable farming.

Accountabilities

• Develop and maintain the commercial strategy for digital farming solutions across Australia and New Zealand.
• Build annual and seasonal business plans covering growth priorities, revenue forecasts, margin targets, and adoption objectives.
• Analyze market trends, competitive activity, customer requirements, and channel opportunities to identify areas for growth.
• Define customer segments, value propositions, pricing structures, packaging, and market positioning for digital farming solutions.
• Track portfolio performance and recommend actions to improve adoption, revenue, margins, customer experience, and overall commercial performance.
• Own the commercial lifecycle of digital farming products and services, including launches, growth, maturity, optimization, and phase-out planning.
• Lead SKU rationalization and initiatives to reduce slow-moving or obsolete inventory.
• Establish commercial readiness requirements for new products before they are introduced to the market.
• Design and execute go-to-market strategies, including launch plans, sales tools, channel communications, campaigns, events, and field activities.
• Enable sales teams with customer presentations, business cases, ROI narratives, proposals, commercial playbooks, and solution positioning.
• Support strategic customer engagements where commercial framing, solution design, or investment justification is required.
• Manage commercial relationships with relevant suppliers and partners in collaboration with procurement, operations, and technical teams.
• Support supplier negotiations using market insights, forecasts, commercial requirements, and customer feedback.
• Build relationships with industry organizations, channel partners, and strategic customers to identify opportunities for adoption and growth.
• Coordinate across sales, agronomy, operations, marketing, finance, and technical support to remove commercial barriers.
• Maintain accurate reporting on pipeline, revenue, margins, adoption, SKU performance, and commercial risks.
• Prepare regular management updates covering performance, priorities, key decisions, and required support.
• Identify and implement process improvements that make digital farming solutions easier to sell, implement, and support.
• Ensure commercial decisions contribute to strong customer experiences, long-term serviceability, and brand reputation.

Requirements

• Demonstrated experience in commercial management, product management, business development, channel management, or digital solutions within agriculture, irrigation, technology, or a related industry.
• Proven experience managing product portfolios or digital solutions, including go-to-market execution and lifecycle optimization.
• Strong track record developing and executing business plans that drive revenue growth and market adoption.
• Strong commercial and financial acumen, including pricing, forecasting, margin management, business cases, and performance analysis.
• Ability to analyze market trends, customer needs, competitive dynamics, and commercial performance to inform strategic decisions.
• Experience translating technical or digital solutions into clear, compelling customer value propositions.
• Proven ability to design and execute go-to-market strategies across direct sales, dealer, channel, and customer environments.
• Strong stakeholder management and influencing skills, particularly within complex or matrixed organizations.
• Experience collaborating effectively across sales, technical, operational, marketing, finance, and product teams.
• Structured, data-driven approach to portfolio management, SKU optimization, business planning, and commercial decision-making.
• Strong communication and presentation skills, with confidence engaging customers, partners, internal stakeholders, and senior leadership.
• Customer-focused mindset with a commitment to innovation, continuous improvement, and measurable commercial outcomes.
• Exposure to digital farming, agronomy, precision agriculture, or agtech solutions is highly desirable.
• Experience working across the Australian and New Zealand markets is advantageous.
• A tertiary qualification in Agronomy, Agriculture, Business, Engineering, Marketing, or a related discipline is desirable.
• Ability to operate with a high degree of ownership, balancing strategic thinking with practical execution.
• Strong understanding of the factors that drive portfolio revenue, gross profit, adoption, sales effectiveness, and customer satisfaction.

Benefits

• Competitive annual salary of AUD 120,000-135,000.
• Fully remote working arrangement.
• Opportunity to work across Australia and New Zealand markets.
• Significant ownership of digital farming commercial strategy and portfolio performance.
• Opportunity to contribute to the development and adoption of precision agriculture and digital farming solutions.
• Exposure to cross-functional collaboration across commercial, technical, agricultural, operational, and marketing teams.
• Career development opportunities within a global, purpose-driven organization.
• Inclusive and diverse working environment where different perspectives are valued.
• Opportunity to contribute to solutions addressing global challenges around food and water security.
• Supportive environment focused on innovation, continuous improvement, and meaningful impact.