Digital Marketing Strategy - Sales Focus

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Strategy - Sales Focus based in India.

This role is designed for a strategic, commercially minded marketer who knows how to turn digital campaigns into measurable sales outcomes.

You will lead revenue-focused marketing initiatives spanning email, content, lead nurturing, and conversion funnels.

The position combines strategic planning with hands-on execution across multiple digital channels.

You will work closely with sales teams to align messaging, strengthen customer journeys, and improve funnel performance.

Data will play a central role as you monitor campaign KPIs and continuously optimize for stronger results.

The ideal candidate is an excellent English communicator with strong copywriting skills and a clear understanding of the U.S. market.

This is an opportunity to take ownership of marketing initiatives in a structured, results-oriented remote environment.

Accountabilities

• Plan, develop, and execute sales-focused digital marketing campaigns, including email sequences, reminders, lead nurturing, and conversion initiatives.
• Develop persuasive, conversion-oriented content for emails, landing pages, advertisements, and other digital channels.
• Partner closely with sales teams to align campaign messaging, improve lead engagement, and strengthen overall funnel performance.
• Analyze campaign performance using metrics such as click-through rates, open rates, conversion rates, and ROI, translating insights into actionable improvements.
• Continuously test and optimize campaigns through approaches such as A/B testing, audience segmentation, messaging refinement, and funnel experimentation.
• Manage and leverage marketing automation and CRM platforms such as HubSpot, Mailchimp, ActiveCampaign, and similar tools.
• Support the development of content and automation strategies that improve lead quality, engagement, and movement through the sales funnel.

Requirements

• 4-5 years of experience in strategic digital marketing, preferably with a strong sales or revenue-generation focus and experience targeting the U.S. market.
• Deep knowledge of email marketing, including segmentation, drip campaigns, lead nurturing, automation, and A/B testing.
• Strong copywriting skills with the ability to create persuasive, sales-oriented messaging that drives engagement and conversion.
• C1/C2-level English proficiency, with excellent written and verbal communication skills and a strong command of professional grammar and tone.
• Demonstrated ability to work with marketing KPIs, including CTR, open rate, conversion rate, ROI, and other performance indicators.
• Strong analytical and strategic thinking skills, with the ability to use performance data to make informed campaign decisions.
• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Mailchimp, or ActiveCampaign.
• Ability to collaborate effectively with sales teams while managing multiple marketing priorities independently.
• Spanish language proficiency is a plus.
• Familiarity with SEO for sales-oriented content, content automation, and advanced audience segmentation is an advantage.

Benefits

• 100% work-from-home environment.
• Weekends off.
• Structured and consistent work schedule.
• Compensation based on experience and expectations.
• Opportunity to take ownership of sales-focused digital marketing initiatives.
• Hands-on exposure to marketing automation, lead nurturing, and revenue-focused campaign optimization.