Director, Marketing Operations

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing Operations based in the United States.

This is a senior leadership opportunity focused on building and scaling the operational foundation behind a global marketing organization.

You will lead teams across funnel operations, campaign execution, journey orchestration, marketing technology, and process optimization.

The role connects strategic marketing priorities with reliable, scalable day-to-day execution.

You will shape operating models, technology roadmaps, governance, and processes that directly support pipeline and customer growth.

Working across Marketing, Sales, Revenue Operations, Product, Engineering, Finance, and regional teams, you will align priorities and drive measurable outcomes.

The position offers significant influence over how automation, data, and AI are used to improve efficiency and decision-making.

It is an ideal environment for a systems-minded leader who enjoys solving complex challenges while developing high-performing teams.

Accountabilities

• Lead and develop a high-performing Marketing Operations organization covering funnel operations, campaign operations, journey orchestration, marketing technology, and workflow optimization.
• Own the Marketing Operations operating model and strategic roadmap, balancing immediate execution needs with scalable capabilities, governance, and continuous improvement.
• Design and optimize end-to-end funnel processes, including intake, lead and account management, scoring, routing, lifecycle progression, sales handoffs, and feedback mechanisms.
• Establish strategy and governance for the marketing technology ecosystem, including marketing automation, CRM integrations, audience activation, data quality, analytics, and workflow tools.
• Partner closely with Marketing, Sales and Revenue Operations, Product, Engineering, Finance, and regional teams to align priorities, dependencies, service levels, and business objectives.
• Identify and implement practical automation and AI opportunities that improve campaign velocity, operational efficiency, decision quality, and stakeholder self-service while maintaining appropriate controls.
• Establish clear visibility into operational performance, including funnel conversion, execution quality, process adoption, data integrity, and time-to-value.
• Lead complex, multi-quarter programs and manage prioritization, dependencies, external vendors, and investments.
• Translate complex technical and operational topics into concise recommendations for senior leadership and build alignment around priorities, trade-offs, and investments.
• Foster a culture of accountability, ownership, learning, collaboration, and continuous improvement across the Marketing Operations organization.

Requirements

• 10+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related discipline, including demonstrated experience leading teams.
• Proven ownership of marketing automation and CRM ecosystems and the processes connecting these platforms to the broader go-to-market organization.
• Strong experience with funnel management, campaign operations, lifecycle and journey orchestration, and cross-functional operating model improvements.
• Demonstrated ability to lead complex, multi-quarter initiatives while managing competing priorities, vendor relationships, dependencies, and executive communications.
• Working knowledge of platforms such as Salesforce, Marketo or comparable marketing automation systems, analytics and BI platforms, data enrichment solutions, workflow automation tools, and AI tools such as Claude and ChatGPT.
• Strong commercial judgment and a clear understanding of how marketing operations, technology, data, and process contribute to pipeline generation and customer growth.
• Exceptional communication and stakeholder-management skills, with the ability to create clarity and alignment across teams with competing priorities.
• A systems-oriented and pragmatic approach to problem-solving, with the ability to identify root causes and build durable, scalable solutions.
• Strong judgment around the practical application of automation and AI, distinguishing high-value opportunities from unnecessary complexity.
• Demonstrated talent-development capabilities and the ability to build accountable, collaborative, high-performing teams.
• Experience in a high-growth B2B SaaS or similarly complex global marketing environment is preferred.

Benefits

• Base salary: $220,000-$330,000 annually, with final compensation determined by experience, skills, capabilities, and work location.
• Additional compensation: Eligibility for bonus and other related incentives.
• Flexible work model: Fully flexible working arrangements designed to support both remote work and meaningful collaboration.
• Inclusive environment: A culture focused on collaboration, learning, diversity, equity, inclusion, and employee growth.
• Career development: Opportunities to work on high-impact, global marketing initiatives and influence strategic business decisions.
• Technology-forward workplace: Exposure to modern marketing technology, automation, analytics, and AI-enabled ways of working.
• Employee support: Benefits and programs designed to support overall employee wellbeing and professional development.