Growth Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Lead based in United States.

As Growth Marketing Lead, you will own the full self-serve growth funnel for a widely used scheduling and collaboration product.

You will shape how millions of users discover, adopt, engage with, and ultimately upgrade to the product.

The role spans product-led growth, viral acquisition, AI-powered onboarding, SEO, lifecycle marketing, and on-site conversion.

You will work closely with design, engineering, content, and customer-facing teams to turn insights into shipped experiments.

This is a highly hands-on position where you will directly influence acquisition, activation, and revenue metrics.

You will have significant ownership in a flat, execution-focused environment that values rapid experimentation and measurable outcomes.

The ideal candidate is both strategically minded and deeply comfortable getting into the tools, data, and product details to make growth happen.

Accountabilities

• Build and scale in-product viral loops and word-of-mouth mechanisms in close partnership with design and engineering teams.
• Lead the development and optimization of an AI-powered onboarding experience designed to improve activation and early customer engagement.
• Own the lifecycle email journey from initial signup through customer engagement and free-to-paid conversion.
• Drive organic acquisition through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), ensuring the product can be discovered through traditional search and AI-powered discovery experiences.
• Improve information architecture and on-site conversion in collaboration with design and content teams.
• Identify opportunities to build stronger upmarket intent by understanding where larger prospective customers research and evaluate scheduling solutions.
• Own and continuously improve key growth metrics, including signups, activation rates, and self-serve free-to-paid conversion.
• Develop and execute a high-velocity experimentation program, prioritizing frequent, measurable improvements over large one-off campaigns.
• Use customer insights, analytics, and experimentation results to identify growth opportunities and determine which initiatives should be scaled.
• Collaborate cross-functionally to ensure growth initiatives are implemented directly within the product rather than relying solely on external marketing channels.

Requirements

• 5+ years of experience in growth marketing or lifecycle marketing, ideally within a product-led SaaS environment.
• Demonstrated success leading in-product viral growth initiatives and self-serve conversion programs, with measurable results.
• Strong hands-on SEO expertise and a practical understanding of how AI-driven search and discovery are changing the acquisition landscape.
• Proficiency with analytics and experimentation platforms, lifecycle and email marketing tools, and other technologies used to measure and optimize growth.
• Working knowledge of HTML/CSS and the ability to comfortably work with product and technical teams.
• Experience using AI tools as part of your daily marketing, research, experimentation, and productivity workflows.
• Proven ability to partner effectively with design and engineering teams to ship product-integrated growth initiatives.
• Strong analytical skills and a data-driven approach to evaluating experiments, customer behavior, and funnel performance.
• A highly hands-on, proactive mindset with a willingness to take ownership from strategy through execution.
• Ability to manage multiple experiments simultaneously, learn quickly from results, and continuously iterate.
• Strong communication and collaboration skills, with the ability to operate effectively within a flat, fast-moving team.
• Willingness to work primarily within Eastern Time hours, as the role is intended for candidates based in the EST time zone.

Benefits

• Expected base salary of $135,000 USD annually, excluding annual bonus.
• Annual bonus opportunity.
• Compensation may vary based on market conditions, location, job-related skills, experience, and other relevant factors.
• Opportunity to take ownership of a high-impact growth function within a product-led SaaS environment.
• Direct collaboration with design, engineering, content, and customer-facing teams.
• A flat, execution-oriented environment with significant autonomy and ownership.
• Opportunity to work on AI-powered onboarding, AI-driven discovery, SEO, lifecycle marketing, and product-led growth initiatives.
• Inclusive workplace committed to equal employment opportunity and supporting a diverse workforce.
• Reasonable accommodations are available for candidates who require support during the hiring process.