Head of Growth (f/m/x)
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Growth (f/m/x) based in Germany.
Lead the next phase of growth for a technology-driven B2B business transforming a traditional industry through digital procurement.
You’ll own the overarching growth strategy across Performance Marketing, Product Marketing, CRM, and Sales Development.
Your mission will be to build a scalable, measurable growth engine that consistently generates high-quality demand and revenue opportunities.
You’ll lead an experienced team while working closely with Sales, Product, Customer Success, and Account Management.
The role combines strategic leadership with hands-on execution, data-driven decision-making, and continuous experimentation.
You’ll also explore AI and automation opportunities to improve marketing performance, operational efficiency, and customer retention.
This is a high-impact leadership opportunity where you can shape teams, processes, positioning, and the commercial engine supporting long-term expansion.
Accountabilities
Lead, coach, and develop the Marketing and Sales Development functions, creating clear direction, accountability, and a high-performance culture.
Build and execute a scalable, multi-channel growth strategy spanning paid acquisition, organic channels, CRM, Product Marketing, and lead qualification.
Drive measurable improvements in lead generation, pipeline contribution, conversion rates, customer acquisition costs, and return on advertising spend.
Align Marketing and Sales Development closely with Sales, Product, Customer Success, and Account Management to optimize the full customer journey.
Improve lead qualification, sales development processes, first-deal conversion, and handovers to Account Management.
Refine the value proposition and positioning for priority B2B audiences and ensure it is consistently reflected across the customer journey.
Establish shared goals, priorities, and KPIs across Performance Marketing, Product Marketing, CRM, and Sales Development.
Use data, experimentation, and commercial insights to identify growth opportunities and continuously improve funnel performance.
Leverage AI and automation to streamline marketing workflows, increase team productivity, improve customer retention, and strengthen scalability.
Develop and implement go-to-market strategies aligned with broader commercial objectives.
Work closely with senior stakeholders to shape growth priorities and translate business objectives into actionable initiatives.
Build the structures, processes, and operating model required to create a more predictable and scalable marketing engine.
Establish strong relationships across the organization and maintain a clear understanding of products, customers, market dynamics, and growth challenges.
Deliver measurable improvements in acquisition, pipeline quality, and Marketing’s contribution to revenue.
7+ years of professional experience in Growth, Marketing, or a closely related field, including significant people leadership responsibility.
Strong B2B marketing experience, ideally within a technology, platform, SaaS, or fast-growing business environment.
Proven expertise across Performance Marketing, Product Marketing, customer acquisition, CRM, and demand generation.
Hands-on experience with CRM platforms such as HubSpot and modern marketing technology stacks.
Strong Sales Development experience, including lead qualification and converting qualified leads into first deals.
Demonstrated experience developing and implementing go-to-market strategies.
Strong understanding of marketing funnels, conversion optimization, customer acquisition costs, ROAS, pipeline generation, and other commercial KPIs.
Highly analytical and data-driven approach, with the ability to turn performance data into clear priorities and decisions.
Strong leadership and coaching capabilities, with experience developing high-performing teams and creating effective operating structures.
Strategic thinker who is also willing to get hands-on, remove obstacles, and personally drive initiatives forward when needed.
Strong cross-functional collaboration skills and the ability to align Marketing with Sales, Product, Customer Success, and Account Management.
Genuine curiosity about AI and its practical applications for marketing performance, automation, workflows, and productivity.
Comfortable working in a fast-paced environment with evolving priorities and significant ownership.
Fluent German and English, both written and spoken.
Leadership impact: Shape the growth strategy and directly influence customer acquisition, pipeline generation, and long-term business growth.
Team leadership: Lead an experienced Marketing and Sales Development team while building the structures and processes needed for the next stage of expansion.
Cross-functional influence: Work closely with Sales, Product, Customer Success, and Account Management to connect the entire customer journey.
Flexible working model: Work remotely within Europe or from the Stuttgart office.
Work-life flexibility: Organize your working day in a way that fits your personal circumstances and responsibilities.
Flexible benefits: Access options such as monthly vouchers and Wellpass/EGYM, with flexibility rather than a one-size-fits-all benefits model.
International environment: Work in a diverse, English-speaking team within an international B2B organization.
Growth opportunity: Build and scale a modern marketing engine while having substantial influence over strategy, processes, and team development.
Meaningful product: Help digitally transform a long-established industry through a technology platform designed to make procurement more efficient and transparent.
Modern technology: Explore practical applications of AI and automation to improve marketing effectiveness and operational scalability.