Klaviyo Email & SMS Marketing Manager – E-Commerce

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Klaviyo Email & SMS Marketing Manager - E-Commerce based in Brazil.

This role is responsible for turning lifecycle marketing into measurable customer growth and revenue. You will own email and SMS strategy and execution within Klaviyo for an e-commerce consumer products business. The position combines hands-on campaign management, sophisticated customer journey automation, segmentation, personalization, and performance optimization. You will work closely with creative and e-commerce teams to develop compelling messaging, offers, and promotional strategies. Data will be central to your approach, from A/B testing and engagement analysis to conversion, revenue, and retention measurement. This is an execution-focused opportunity for a Klaviyo specialist who enjoys moving quickly, testing ideas, and continuously improving customer experiences.

Accountabilities:

• Email & SMS Strategy: Own the end-to-end email and SMS marketing strategy and execution in Klaviyo, with a focus on customer engagement, repeat purchases, retention, and revenue growth.
• Campaign Management: Build, schedule, launch, test, and optimize promotional campaigns aligned with commercial priorities, product launches, promotions, and key selling periods.
• Lifecycle Automation: Create, manage, and continuously improve automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
• Audience Segmentation: Develop meaningful audience segments based on customer behavior, purchase history, engagement, lifecycle stage, and other relevant customer signals.
• Campaign Calendar: Own and maintain campaign calendars to coordinate messaging around promotions, launches, seasonal opportunities, and important commercial moments.
• Cross-Functional Collaboration: Partner with creative and e-commerce teams to develop effective messaging, offers, campaign concepts, and supporting marketing assets.
• Testing & Optimization: Plan and execute A/B tests across subject lines, content, offers, timing, audiences, and other campaign variables to improve performance.
• Deliverability & List Health: Monitor email and SMS deliverability, audience quality, engagement, and list health while following relevant compliance and deliverability best practices.
• Performance Analytics: Track and analyze revenue, conversion, open, click, engagement, and retention metrics to evaluate campaign and lifecycle performance.
• Continuous Improvement: Use performance data and customer insights to identify opportunities, refine strategies, and continuously improve email and SMS effectiveness.

Requirements

• Klaviyo Expertise: Strong hands-on experience using Klaviyo to manage email and SMS marketing programs, campaigns, automation, segmentation, and optimization.
• E-Commerce Experience: Proven experience in email and SMS marketing within e-commerce, DTC, consumer products, retail, or a closely related environment.
• Lifecycle Marketing: Demonstrated experience building sophisticated automated flows and customer journeys across different stages of the customer lifecycle.
• Segmentation & Personalization: Strong understanding of audience segmentation, personalization, behavioral targeting, and retention-focused lifecycle marketing.
• Performance Analysis: Comfortable analyzing revenue, conversion, open rates, click-through rates, engagement, retention, and other marketing performance metrics.
• A/B Testing: Experience designing, executing, and interpreting A/B tests to optimize campaigns, messaging, offers, timing, and audiences.
• Marketing Judgment: Strong copywriting, merchandising, promotional, and commercial instincts, with the ability to connect creative execution to business outcomes.
• Deliverability: Solid understanding of email and SMS deliverability, list health, compliance, and best practices for maintaining strong engagement and sender performance.
• Analytical Mindset: Data-driven and comfortable using campaign performance insights to make decisions and continuously refine marketing programs.
• Execution & Ownership: Highly hands-on, organized, proactive, and capable of independently managing multiple campaigns, flows, and priorities in a fast-moving environment.
• Communication: Strong collaboration and communication skills, with the ability to work effectively with creative, e-commerce, and other cross-functional stakeholders.
• Consumer Products: Previous experience marketing consumer products is a plus.

Benefits

• Work Model: Fully remote position.
• Employment: Full-time opportunity.
• Flexibility: Remote-first working environment designed to support flexibility and autonomy.
• Global Collaboration: Opportunity to work with distributed teams and contribute to e-commerce marketing initiatives across an international environment.
• Professional Growth: Exposure to advanced lifecycle marketing, customer segmentation, automation, experimentation, analytics, and e-commerce growth strategies.
• Impact: Direct ownership of email and SMS initiatives with a clear connection to customer retention, repeat purchases, and revenue performance.
• Additional Benefits: Salary, healthcare, paid leave, and other employee benefits may be provided according to the partner company’s applicable policies.