Lead Brand Designer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Brand Designer based in United States.

This is a high-impact design leadership opportunity focused on elevating and modernizing a global B2B technology brand.

You will shape visual experiences across marketing, product, sales, communications, digital channels, and executive initiatives.

The role blends strategic thinking with hands-on creative execution, giving you the opportunity to influence both brand direction and day-to-day creative quality.

You will translate complex technology and business concepts into clear, compelling visual stories that build trust and strengthen audience engagement.

A major focus will be developing scalable design systems, templates, standards, and workflows that enable high-quality creative work across the organization.

You will collaborate closely with senior leaders and cross-functional teams while helping establish a culture of craftsmanship, consistency, experimentation, and continuous improvement.

This role is ideal for a seasoned B2B designer who wants to shape a sophisticated global brand while building the creative foundation for its next stage of growth.

Accountabilities

• Evolve and strengthen the visual identity, ensuring the brand reflects innovation, expertise, trust, and a modern B2B technology positioning.
• Develop compelling visual concepts and creative assets that clearly communicate complex products, services, ideas, and business priorities.
• Partner with Corporate Marketing, Product Marketing, Sales, Communications, Product, and senior leadership to translate strategic objectives into high-quality visual experiences.
• Create design solutions for product launches, demand generation campaigns, digital marketing, sales enablement, executive presentations, thought leadership, events, social media, web, email, and customer communications.
• Establish and maintain visual standards that create a cohesive brand experience across customer, prospect, partner, analyst, investor, and employee touchpoints.
• Build scalable design systems, brand guidelines, visual frameworks, templates, reusable assets, and self-service resources that empower teams while protecting brand integrity.
• Improve creative workflows and processes to increase efficiency, consistency, scalability, and overall creative quality.
• Bring strategic design thinking to major business initiatives while remaining hands-on in concept development, design execution, and refinement.
• Transform complex technical and business concepts into simple, engaging visual narratives that improve understanding and support business objectives.
• Manage multiple high-priority creative initiatives simultaneously while maintaining exceptional standards for quality, consistency, and attention to detail.
• Collaborate with external creative agencies, freelancers, photographers, illustrators, and production partners when required.
• Help establish and promote modern B2B design best practices and contribute to a culture of creativity, collaboration, curiosity, and continuous learning.
• Explore and incorporate AI-assisted creative tools into design workflows where they can improve efficiency and creative capabilities while maintaining high-quality standards.
• Stay current with emerging design trends, technologies, tools, and visual communication practices to continuously elevate the organization's creative output.

Requirements

• Approximately 7+ years of professional experience in graphic design, brand design, visual design, marketing design, or a closely related discipline.
• At least 5 years of experience supporting B2B technology, enterprise software, cybersecurity, SaaS, financial services, or similarly complex industries.
• Proven experience evolving, modernizing, and strengthening a corporate or technology brand.
• Strong portfolio demonstrating high-quality work across product marketing, digital marketing, demand generation, executive presentations, social media, events, web, sales enablement, and customer communications.
• Demonstrated ability to translate complex technical concepts into clear, compelling visual stories that improve audience understanding and support business goals.
• Experience developing scalable design systems, brand guidelines, visual frameworks, templates, and reusable creative assets.
• Strong understanding of how modern B2B brands establish trust, differentiation, credibility, and engagement through visual communication.
• Exceptional creative judgment, visual taste, craftsmanship, and attention to detail.
• Ability to move comfortably between high-level creative strategy and hands-on design execution.
• Strong stakeholder management and communication skills, with experience partnering directly with executives and teams across Marketing, Product Marketing, Communications, Product, and Sales.
• Ability to manage multiple competing priorities and deliver high-quality work within deadlines.
• Collaborative, curious, and growth-oriented mindset with a willingness to share ideas, provide feedback, and elevate the creative work of others.
• Strong business mindset and understanding that design should contribute directly to customer engagement, brand awareness, sales enablement, and broader business outcomes.
• Expert proficiency with Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign; After Effects experience is preferred.
• Strong proficiency with Figma.
• Expert-level PowerPoint skills, particularly for executive and business presentations.
• Experience creating digital-first marketing assets and designing for web, email, social media, presentations, events, and video.
• Familiarity with HTML/CSS and modern web design principles.
• Experience working with Digital Asset Management platforms and brand management systems is preferred.
• Experience directing external creative agencies, freelancers, photographers, illustrators, or production vendors is preferred.
• Experience using AI-assisted creative tools while maintaining strong creative standards is highly desirable.

Benefits

• Base salary of $130,000-$140,000, depending on experience and qualifications.
• Eligibility for a bonus opportunity.
• Opportunity to shape the visual identity and creative direction of a global B2B technology brand.
• High visibility and collaboration with senior leadership and teams across Marketing, Product, Sales, and Communications.
• Opportunity to influence both strategic brand direction and hands-on creative execution.
• Ability to build scalable design systems, standards, and processes that shape the organization's long-term creative capabilities.
• Opportunity to work on diverse creative initiatives spanning digital, product marketing, events, executive communications, social media, sales enablement, and customer experiences.
• Environment that values creativity, craftsmanship, collaboration, curiosity, and continuous improvement.