Lifecycle Marketing Manager
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in Canada.
This fully remote role offers the opportunity to own lifecycle marketing across the entire user journey, from onboarding and activation through conversion, retention, and win-back.
You’ll lead the strategy and execution of campaigns designed to help users reach product value faster, increase engagement, and drive revenue.
Working across email, social, paid, affiliate, partner, and content channels, you’ll build personalized experiences informed by user behavior and data.
You’ll join an established marketing function with existing campaigns and nurture programs, while having significant autonomy to identify improvements and launch new initiatives.
The role combines strategic ownership with hands-on execution, experimentation, reporting, and conversion-rate optimization.
You’ll collaborate closely with marketing, product, customer success, sales, and leadership stakeholders in a highly skilled, remote-first environment.
The ideal candidate is analytical, user-focused, technically comfortable, and energized by using AI to make lifecycle marketing more effective.
Accountabilities
Own the lifecycle marketing strategy and execution across the full user journey, from account creation and onboarding through paid conversion, increased product usage, retention, and churn reduction.
Manage and continuously improve onboarding, nurture, retention, win-back, newsletter, and promotional email programs.
Increase free-to-paid conversion rates by developing timely, relevant, and motivating communications aligned with user needs and the B2B buying cycle.
Build and optimize a behavior- and persona-driven nurture engine that strengthens engagement, product adoption, and brand affinity.
Promote research, webinars, guides, playbooks, podcasts, and other content through relevant lifecycle and channel campaigns.
Identify opportunities to support sales by proactively engaging users who may need assistance, are ready to maximize their plans, or show potential for expansion.
Manage cold email, social media, affiliate communications, partner campaigns, and co-marketing initiatives.
Develop written and video content, including blogs, webinars, and other educational or promotional assets.
Use quantitative and qualitative data to report on campaign performance, identify opportunities, and guide conversion-rate optimization.
Run structured experiments and small-bet initiatives to identify promising growth loops and determine where to invest further.
Collaborate with marketing, product, customer success, sales, and leadership stakeholders to align lifecycle initiatives with business objectives.
Manage multiple projects, processes, and internal and external stakeholders while maintaining clear communication and delivery.
Continuously identify opportunities to incorporate AI tools such as Claude, ChatGPT, and Gemini into lifecycle marketing workflows.
Take ownership of the ongoing improvement of lifecycle processes, campaigns, and systems.
5+ years of experience in lifecycle marketing, with demonstrated success building onboarding and nurture programs that contribute to sales pipeline, revenue, and retention in a product-led growth environment.
Strong understanding of B2B user behavior and buying cycles, with the ability to create communications that are timely, relevant, educational, and motivating.
Proven ability to own lifecycle marketing strategy, execution, experimentation, and optimization across multiple channels, including email, cold email, paid media, social, affiliates, and partnerships.
Strong analytical skills and experience using both quantitative and qualitative data to make marketing decisions, evaluate campaigns, and optimize conversion rates.
Demonstrated project and stakeholder management skills, with the ability to coordinate multiple initiatives and maintain alignment across internal and external teams.
Strong user empathy and curiosity, with the ability to translate customer challenges into messaging that drives engagement, product usage, and brand affinity.
Comfortable working with marketing and productivity technologies, including platforms such as Customer.io, WordPress or similar CMS tools, Canva, PostHog, Linear, Notion, and AI assistants.
Experience integrating AI tools into marketing workflows and a willingness to continuously experiment with new AI-enabled approaches.
Excellent written and verbal communication skills, with the ability to communicate effectively through both traditional and AI-assisted workflows.
Self-directed and comfortable working independently in a fully remote environment with primarily asynchronous communication.
Strong organizational skills and the ability to manage multiple priorities while maintaining attention to detail and execution quality.
Experience in email marketing or a related category is an asset, as is familiarity with the B2B data and professional email ecosystem.
Willingness and flexibility to participate in periodic team retreats in Europe.
Candidates must be based in Canada or another eligible North American or European location within the specified time zones.
Fully remote work environment.
Annual gross compensation of $84,000-$97,000, depending on experience.
Automatic 5% annual salary increase.
Five weeks of paid vacation per year.
Co-working space membership.
Fully funded home-office setup, including a MacBook Pro, standing desk, ergonomic chair, and related equipment.
Opportunity to work with a highly skilled, distributed international team.
Regular opportunities to collaborate across marketing, product, customer success, and leadership.
Twice-yearly company retreats in Europe.
Significant ownership over lifecycle marketing strategy, experimentation, and growth initiatives.
Opportunity to work in an AI-forward marketing environment and shape how AI is incorporated into everyday workflows.