Manager, Paid Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Paid Media based in India.

This is a strategic and data-driven leadership opportunity focused on scaling paid acquisition and maximizing marketing efficiency across global markets.

You will own paid media strategy, investment allocation, campaign execution, audience development, and performance optimization across multiple channels and geographies.

The role combines hands-on expertise with strategic leadership, using attribution, incrementality testing, and marketing mix modeling to guide investment decisions.

You will partner closely with Data, Engineering, Product, Finance, Legal, and broader Marketing teams to connect media performance with growth and profitability goals.

You will also lead agency and platform relationships, build an affiliate program, and identify emerging advertising formats and AI-powered opportunities.

As a people manager, you will develop and mentor a distributed paid media team while establishing clear goals, processes, and performance standards.

This role is well suited to an experienced performance marketing leader with strong analytical skills and a proven track record of scaling global, full-funnel acquisition in B2C and subscription environments.

Accountabilities

• Lead paid media budget planning and allocation across products, geographies, languages, and channels, optimizing investment toward Return on Investment (ROI) and Lifetime Value (LTV).
• Own end-to-end campaign strategy and execution across platforms including Google Search, Display & Video 360 (DV360), Performance Max (PMax), Meta, Universal App Campaigns (UAC), Apple Search Ads (ASA), and other relevant channels.
• Manage campaign setup, bidding strategies, optimization, and creative testing programs to improve acquisition efficiency and scale.
• Develop and execute full-funnel audience strategies covering segmentation, remarketing, lookalike audiences, and other targeting approaches.
• Establish and maintain a robust measurement framework covering attribution, incrementality testing, and Marketing Mix Modeling (MMM), working closely with Data and Engineering teams.
• Monitor and communicate key performance indicators including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), LTV, and Cost Per Install (CPI), translating results into actionable recommendations.
• Build and manage relationships with media agencies, advertising platforms, and external vendors, including negotiations, renewals, contracts, and performance accountability.
• Build, develop, and mentor the paid media team by establishing clear objectives, strengthening ways of working, and creating an environment for high performance.
• Lead structured A/B testing across advertisements, landing pages, bidding strategies, and other campaign variables, translating findings into scalable improvements.
• Evaluate and pilot emerging advertising formats, platform innovations, and AI-powered campaign solutions to maintain a competitive and forward-looking paid media strategy.
• Develop and manage a global affiliate marketing program, including commission models designed to generate incremental sales.
• Prepare structured investment plans, performance reports, and presentations for leadership and cross-functional stakeholders.
• Partner with Data, Product, Finance, and Legal teams to align paid media investments with broader growth, customer acquisition, and profitability objectives.

Requirements

• Bring 7-12 years of experience in Paid Media, Growth Marketing, Performance Marketing, or a closely related discipline.
• Demonstrate strong knowledge of full-funnel campaigns and global media strategies, with a proven record of managing large-scale paid acquisition programs across multiple channels.
• Possess strong analytical expertise in attribution, Marketing Mix Modeling (MMM), incrementality testing, and full-funnel performance metrics.
• Have hands-on experience with advertising and analytics platforms such as Google Ads, Meta Ads, DV360, Google Analytics 4 (GA4), TikTok Ads Manager, and Looker.
• Demonstrate experience working with data platforms, dashboards, performance reporting, and marketing measurement systems.
• Bring experience in affiliate marketing and the ability to design and manage programs that contribute to incremental revenue.
• Have a background in Direct-to-Consumer (DTC) and Business-to-Consumer (B2C) marketing, with previous experience in subscription-based business models preferred.
• Demonstrate experience managing, coaching, and developing remote or distributed paid media teams.
• Have experience selecting, managing, negotiating with, and holding international media agencies accountable for performance.
• Demonstrate strong cross-functional collaboration skills, including the ability to negotiate, influence peers, and align stakeholders without relying solely on formal authority.
• Bring a hands-on, data-driven approach to campaign management, optimization, experimentation, and strategic decision-making.
• Have a strong understanding of emerging Artificial Intelligence (AI) applications in marketing or writing and productivity tools; familiarity with AI-powered advertising solutions is a plus.
• Demonstrate strong communication and presentation skills, with the ability to translate complex performance data into clear recommendations for senior leadership.

Benefits

• Competitive salary and annual bonus.
• Medical coverage.
• Life and accidental insurance.
• Vacation and multiple leave options, including flexible, special, and other applicable leave programs.
• Maternity and parental leave.
• Hybrid and remote working options with flexible working hours.
• Education and professional development reimbursements and access to professional workshops.
• On-site and remote company events throughout the year.
• Technology, work-from-home, and new-hire allowances or stipends.
• Employee referral program.
• Premium access to the company's products and tools.
• Opportunities to lead global paid media strategy across multiple products, markets, languages, and channels.
• Leadership and mentoring opportunities within a growing paid media organization.
• Exposure to advanced marketing measurement, experimentation, automation, and AI-powered advertising technologies.
• Compensation and benefits structured according to market, location, experience, skills, role scope, and internal equity considerations.