Marketing Operations Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Operations Specialist based in India.

This role serves as the operational backbone for marketing campaign initiatives, ensuring requests are planned, executed, tracked, and continuously optimized.

You will partner with stakeholders to translate campaign strategies and objectives into structured operational plans and timely launches.

The position combines campaign execution, project coordination, marketing technology, and process improvement in a fast-paced environment.

You will build and test complex campaigns across multiple platforms, including automated nurture and lifecycle programs.

Strong attention to detail and the ability to manage competing priorities will be essential to keeping campaigns moving and resolving operational roadblocks.

You will also help improve internal processes, reduce bottlenecks, and create more efficient ways of managing campaign operations.

This is a remote opportunity for an experienced marketing operations professional who enjoys collaborating across teams and taking ownership of campaign delivery.

Accountabilities:

• Collaborate with stakeholders to develop campaign strategies, timelines, objectives, and operational plans.
• Build, configure, test, and execute marketing campaigns across relevant platforms.
• Develop complex automated campaign programs from inception through completion, including lead nurture, customer lifecycle nurture, audience segmentation, and workflow automation programs.
• Coordinate campaign operational requests and ensure they are prioritized and delivered according to agreed timelines.
• Track campaign requests, project updates, dependencies, and deliverables using project management tools such as Jira.
• Monitor campaign execution and identify potential issues, delays, or dependencies that could affect delivery.
• Resolve operational roadblocks and campaign issues to support successful campaign launches and outcomes.
• Optimize internal campaign processes to improve efficiency, streamline workflows, and reduce bottlenecks.
• Maintain clear documentation of campaign activities, updates, and operational processes.
• Manage multiple campaign projects simultaneously while maintaining quality and attention to detail.
• Collaborate effectively with cross-functional stakeholders throughout campaign planning and execution.
• Contribute to continuous improvement initiatives across marketing campaign operations.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in campaign operations, marketing operations, project management, or a closely related field.
• Proven experience building and managing automated and complex campaign programs from inception to completion.
• Hands-on experience with lead nurture, customer lifecycle nurture, audience segmentation, and workflow automation programs.
• 2+ years of experience working with Marketo.
• Demonstrated ability to manage multiple projects and competing priorities in a fast-paced environment.
• Strong written and verbal communication skills.
• Excellent organizational and project coordination abilities.
• Strong attention to detail and ability to track multiple campaign requests, timelines, and dependencies.
• Proactive approach to identifying and resolving operational issues.
• Ability to collaborate effectively with stakeholders across different teams.
• Experience with project management platforms such as Jira, Airtable, or Asana is preferred.
• Marketo certification, such as Marketo Certified Expert, is a plus.
• Ability to adapt quickly, take initiative, and contribute in a changing environment.

Benefits:

• Remote position based in India.
• Eligible locations include Karnataka, Tamil Nadu, Telangana, Maharashtra, and Delhi.
• Competitive pay.
• Generous time off.
• Parental and wellness leave.
• Healthcare benefits.
• Retirement savings program.
• Opportunities to collaborate with global teams and stakeholders.
• Occasional travel for project or team meetings.
• Remote-first working environment with opportunities for in-person team and customer interactions.
• Opportunities to contribute to community initiatives through volunteering and donation support.