Paid Campaign Executive

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Campaign Executive based in Germany.

This role focuses on driving high-quality B2B demand and qualified leads through data-driven paid and digital marketing strategies.

You will manage and optimize campaigns across paid search, paid social, SEO/SEM, and email marketing channels.

The position combines campaign execution, conversion optimization, performance analysis, and commercial thinking to maximize measurable business impact.

You will continuously test landing pages, content, and user journeys to improve conversion rates and accelerate learning.

Working closely with Customer Engagement and Sales teams, you will help ensure strong lead quality and alignment with commercial objectives.

You will use analytics, automation, AI, and emerging digital technologies to identify opportunities and improve campaign performance.

This is an opportunity to play a key role in a collaborative, fast-moving environment where experimentation and measurable results are central to growth.

Accountabilities:

• Support and execute growth strategies designed to generate high-quality B2B demand and qualified leads.
• Manage and optimize paid search, paid social, SEO/SEM, and email marketing campaigns across relevant digital channels.
• Optimize landing pages, content, and user journeys through conversion rate optimization, testing, and experimentation.
• Monitor campaign budgets, performance, and commercial KPIs, including cost per lead, cost per acquisition, conversion rates, and pipeline contribution.
• Analyze competitor activity and market trends to identify opportunities for growth and increased market share.
• Collaborate closely with Customer Engagement and Sales teams to improve lead quality and ensure alignment with commercial objectives.
• Deliver clear, data-driven performance reports, insights, and recommendations to relevant stakeholders.
• Use AI, automation, and data-driven optimization techniques to improve campaign performance and accelerate learning.
• Ensure marketing activities follow applicable brand guidelines as well as relevant regulatory, data protection, and GDPR requirements.
• Continuously identify opportunities to improve campaign efficiency, ROI, conversion performance, and overall commercial outcomes.

Requirements:

• Bring experience in Growth Marketing, Paid Media, or Performance Marketing, with a track record of delivering measurable results.
• Have hands-on experience managing campaigns through Google Ads and Meta Business Suite.
• Demonstrate a strong understanding of B2B lead generation, buyer journeys, and conversion optimization.
• Have experience using GA4, Google Tag Manager, and Looker Studio for marketing analytics and reporting.
• Possess a strong analytical, commercial, and problem-solving mindset with a clear focus on ROI and revenue impact.
• Be detail-oriented, proactive, and comfortable working in an environment centered on continuous testing, experimentation, and optimization.
• Demonstrate excellent communication and stakeholder management skills.
• Be collaborative and adaptable, with the ability to manage multiple priorities independently.
• Show a strong interest in AI-driven marketing, automation, and emerging digital technologies.
• Be comfortable using performance data and market insights to make informed campaign and growth decisions.

Benefits:

• 28 days of annual holiday, in addition to bank holidays and 2 volunteer days.
• Access to internal training and professional development through the Bauer Academy.
• Enhanced maternity/adoption, paternity, and shared parental leave pay.
• Flexible working arrangements.
• Opportunity to work in an international and collaborative environment.
• Opportunity to develop expertise across paid media, growth marketing, analytics, AI, automation, and digital technologies.
• An inclusive workplace committed to equal opportunities and an accessible recruitment process.