Paid Social Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social Strategist based in the United States.

This role offers the opportunity to shape paid social strategy across a diverse portfolio of clients and drive measurable business growth.

You’ll own day-to-day strategic direction while connecting media performance to broader commercial and marketing objectives.

The position combines data analysis, creative thinking, platform expertise, and full-funnel planning.

You’ll work closely with activation, creative, measurement, strategy, and platform teams to turn insights into action.

As a trusted client partner, you’ll influence decisions through clear recommendations, testing roadmaps, and performance narratives.

The environment rewards curiosity, experimentation, proactive thinking, and the ability to thrive amid changing platforms and consumer behaviors.

It’s an ideal opportunity for a hands-on paid social expert who wants meaningful ownership and visible client impact.

Accountabilities

• Own the day-to-day paid social strategy, performance narrative, and optimization priorities across assigned client accounts.
• Develop full-funnel strategies spanning budget allocation, platform roles, audiences, campaign structures, creative approaches, and optimization.
• Act as a trusted client-facing strategic advisor, proactively identifying opportunities, risks, and recommendations tied to business goals.
• Analyze campaign and account performance to identify key drivers, diagnose issues, and translate data into clear insights and actionable next steps.
• Build learning agendas and testing roadmaps covering creative, media, audiences, measurement, and emerging platform capabilities.
• Partner with activation and cross-functional teams to ensure campaign execution reflects strategic direction, providing hands-on support and quality assurance when required.
• Maintain strong operational ownership of budgets, pacing, forecasting, campaign accuracy, and overall account health.
• Develop productive relationships with social platform partners to uncover new capabilities, strategic opportunities, and ways to improve client performance.
• Continuously evaluate consumer behavior, creative performance, platform developments, and market trends to keep paid social strategies evolving.
• Balance data, creative performance, platform knowledge, and business context when making strategic decisions and recommendations.

Requirements

• 3+ years of hands-on paid social experience across at least four major platforms, such as Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, or YouTube.
• Demonstrated ability to independently develop paid social strategies and recommendations based on client objectives, performance data, and broader business context.
• Strong analytical and problem-solving skills, with the ability to diagnose performance and turn complex datasets into compelling strategic narratives.
• Experience managing client relationships and confidently presenting strategies, performance insights, recommendations, and points of view.
• Strong understanding of full-funnel paid social strategy, creative testing, measurement frameworks, optimization techniques, and platform best practices.
• Strong budget management, forecasting, organizational, and prioritization skills, with a high degree of accountability and attention to detail.
• Advanced working knowledge of Excel or Google Sheets, including pivot tables and large datasets.
• Ability to begin with initial direction and quickly transition into an independent, proactive working style.
• Naturally curious and comfortable investigating why performance changes and determining what should happen next.
• Strong interpersonal and communication skills, with the ability to build trusted relationships with clients, colleagues, and platform partners.
• Comfortable navigating ambiguity, changing priorities, and high-pressure client environments.
• A proactive, experimental mindset and willingness to challenge conventional approaches and test new ideas.
• Digital marketing or platform certifications are a plus.

Benefits

• Competitive salary range of $77,000-$87,000, commensurate with experience and location.
• Comprehensive medical, dental, and vision coverage.
• Generous retirement program.
• Thoughtful parental leave and return-to-work program.
• Flexible time off and paid holidays.
• Quarterly company-wide recharge days.
• December holiday closure.
• Ongoing learning, professional development, and career growth opportunities.
• Commitment to transparent diversity, equity, inclusion, and belonging practices.
• Remote work opportunity for candidates permanently based within the U.S. Eastern Time Zone.
• Inclusive and collaborative environment that encourages diverse perspectives and supports people from underrepresented backgrounds.
• Workplace accommodations available for candidates with special needs.