Partnerships Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Partnerships Marketing Manager based in Netherlands.

This role will lead the development and scaling of global marketing partnerships that directly contribute to business growth.

You’ll own initiatives from partner strategy and opportunity identification through activation, measurement, and optimization.

Working at the intersection of growth marketing, partnerships, and go-to-market strategy, you’ll create programs that expand reach and generate measurable commercial impact.

You’ll collaborate with teams across Marketing, Partnerships, Product, Brand, Legal, Finance, and Data in a highly distributed environment.

The role combines strategic thinking with hands-on execution, requiring someone who can turn ideas into campaigns and campaigns into learnings.

You’ll help establish scalable partnership processes and contribute to the evolution of the broader partnerships function.

As the organization continues to expand globally, you’ll have meaningful ownership and potential opportunities to grow into people leadership.

Accountabilities

• Develop and execute a global partnerships growth marketing strategy aligned with growth objectives and priority markets.
• Identify, assess, and prioritize partnership opportunities across co-marketing, affiliate and channel programs, ecosystems, platforms, loyalty programs, and travel collaborations.
• Own partner go-to-market planning, including joint value propositions, campaign concepts, launch plans, distribution strategies, and success metrics.
• Lead partner campaigns end to end across owned, paid, partner, and relevant PR or communications channels.
• Define KPIs and measurement frameworks, tracking metrics such as incremental revenue, customer acquisition efficiency, conversion, activation, engagement, and retention.
• Analyze campaign and partnership performance, turning results and insights into optimization decisions and future strategies.
• Build scalable operational processes covering partner briefs, campaign timelines, approvals, creative assets, tracking, post-mortems, and knowledge sharing.
• Work closely with Marketing, Partnerships/Business Development, Product, Brand/Communications, Legal, Finance, and Data teams to ensure programs launch effectively and compliantly.
• Develop and strengthen the long-term partnerships marketing capability, helping establish repeatable processes and best practices as the function grows.
• Contribute to experimentation and continuous improvement across partnership channels, offers, campaigns, and customer journeys.

Requirements

• 5+ years of experience in growth marketing, partner marketing, partnerships, or a closely related field, with demonstrated measurable business outcomes.
• Proven hands-on experience creating and managing marketing partnerships that generate growth rather than solely brand awareness.
• Strong strategic thinking combined with excellent execution skills, with the ability to move effectively from strategy to planning, launch, measurement, and iteration.
• Strong cross-functional leadership and stakeholder management skills, particularly in fast-paced and distributed organizations.
• Analytical mindset with experience defining KPIs, understanding tracking and attribution approaches, and using data to make informed decisions.
• Excellent written and verbal communication skills in English, with the ability to communicate clearly across different functions and seniority levels.
• Strong project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
• Experience working autonomously in a remote environment and taking ownership without excessive oversight.
• Experience in travel, eSIM, telecommunications, fintech, marketplaces, subscription businesses, or mobile applications is a plus.
• Familiarity with affiliate networks, partner management platforms, or structured partnership programs is desirable.
• Experience with experimentation frameworks such as A/B testing, landing-page or offer testing, and channel experimentation is beneficial.
• Experience running integrated campaigns across paid, owned, and earned channels is a plus.
• Previous people-management experience, or a clear interest in developing toward people leadership, is advantageous.

Benefits

• Fully remote working environment.
• Flexible working culture built around trust, autonomy, and ownership.
• Opportunity to work with a globally distributed team spanning 60+ countries.
• International exposure and collaboration across multiple markets and functions.
• Opportunities for professional development, learning, and career growth.
• Potential to grow into people leadership as the partnerships function expands.
• Work on a global consumer product used by millions of travelers.
• Inclusive, diverse, and collaborative work environment.
• Region-specific benefits and employment packages depending on location.
• Potential background checks at the end of the hiring process, subject to prior consent and applicable local laws.