Performance Creative Designer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Creative Designer based in India.

This is an opportunity to shape performance creative within a fast-growing AI-powered creative technology environment.

You will own the full creative testing cycle, from developing hypotheses to launching ads, analyzing results, and iterating on winners.

The role combines strong visual design with performance marketing, requiring you to turn data into creative decisions.

You will create static, motion, and UGC-style advertising assets across Meta, Google, and TikTok.

You will work closely with performance marketing, user acquisition, creative, and product teams while bringing your own ideas to the table.

Your work will have a direct, measurable impact on acquisition and growth, while helping establish the broader performance creative playbook.

This role is ideal for a hands-on designer who enjoys experimentation, moves quickly, and uses AI as part of a modern production workflow.

Accountabilities

• Produce high-quality paid advertising creative across static, motion, and UGC-style formats for Meta, Google, TikTok, and other relevant placements.
• Own the creative testing pipeline end to end, including developing hypotheses, producing assets, launching tests, analyzing results, and iterating on successful concepts.
• Translate performance metrics such as hook rate and click-through rate into actionable creative improvements and new concepts without relying solely on detailed briefs.
• Use AI-powered image and video generation tools as part of the day-to-day production workflow and apply learnings to improve creative output.
• Maintain consistency with established brand guidelines while adapting creative tone, messaging, composition, and formats to different audiences and advertising placements.
• Collaborate closely with performance marketing, user acquisition, creative, and product stakeholders to align creative production with growth priorities.
• Share creative insights and production learnings with the product team to help improve the tools and workflows used by creative professionals.
• Continuously explore new concepts, formats, hooks, and visual approaches to improve paid acquisition performance.

Requirements

• 3+ years of professional experience creating performance marketing, paid acquisition, or advertising creative.
• A strong portfolio demonstrating paid advertisements that were actually launched, including context around successful concepts and the reasons behind their performance.
• Proven ability to work across both static and motion design using tools such as Figma or Photoshop and After Effects, Premiere, CapCut, or comparable software.
• Strong understanding of advertising creative fundamentals, including hooks, first-three-second engagement, visual hierarchy, messaging, platform specifications, and advertising policy requirements.
• Hands-on experience incorporating AI image or video generation tools into real-world creative production workflows.
• Strong analytical mindset with the ability to interpret performance data and turn insights into creative testing decisions.
• Ability to work independently, take ownership of creative outcomes, and proactively develop ideas rather than simply execute predefined briefs.
• Strong communication and collaboration skills, with the ability to work effectively across marketing, creative, user acquisition, and product teams.
• Experience with creative SaaS, design, or developer-focused products such as Canva, Picsart, Photoroom, or similar platforms is a plus.
• Knowledge of vector or 3D design, advertising copywriting, subscription products, or creator-led audience growth on Instagram or TikTok is advantageous.
• Experience working in-house at a product company or familiarity with rapidly evolving digital products is also beneficial.

Benefits

• Fully remote, full-time contractor engagement with compensation aligned with the seniority and ownership of the role.
• Significant ownership of the creative testing pipeline, from initial hypothesis through production, launch, analysis, and iteration.
• The opportunity to work with AI-powered image and video generation technology as part of the everyday creative workflow.
• Direct, measurable connection between your creative work and business growth and acquisition outcomes.
• Opportunity to establish and shape the performance creative function and develop the playbook for future creative initiatives.
• Close collaboration with performance marketing, user acquisition, creative, and product teams.
• An environment that values direct feedback, open communication, initiative, experimentation, and continuous improvement.
• Opportunity to influence how AI-powered creative tools are used in real-world performance marketing.
• Potential to grow alongside a rapidly developing product and take on increasing creative and strategic ownership.