Senior CRM Manager (Monetisation)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior CRM Manager (Monetisation) based in United Kingdom.

As a Senior CRM Manager, you’ll take ownership of CRM-led monetization initiatives designed to accelerate revenue and strengthen customer lifetime value. You’ll combine strategic thinking with hands-on campaign execution across the full customer lifecycle. Your work will span acquisition, conversion, engagement, retention, and win-back journeys, supported by rigorous experimentation and data analysis. You’ll play a key role in building scalable CRM processes, optimizing campaign performance, and ensuring reliable technical execution. Close collaboration with Growth, Analytics, Design, and Engineering teams will allow you to connect CRM strategy with broader product and business goals. This is an opportunity to make a measurable commercial impact in a fast-moving, data-driven, and highly experimental environment.

Accountabilities

• Lead and execute CRM monetization initiatives and campaigns, taking ownership of projects designed to generate measurable revenue growth.
• Design, optimize, and manage customer lifecycle journeys across acquisition, conversion, engagement, retention, and win-back stages.
• Take a hands-on approach to CRM operations, independently managing high volumes of campaigns and ensuring accurate, timely, and seamless execution.
• Develop sophisticated audience segmentation and communication strategies, continuously testing and refining approaches based on performance.
• Build and maintain a robust A/B testing framework to evaluate hypotheses, measure outcomes, and identify opportunities for improvement.
• Monitor CRM performance metrics and analyze campaign results to generate actionable insights and recommendations.
• Manage the technical CRM setup, including campaign automation, workflow configuration, integrations, and deliverability optimization.
• Troubleshoot campaign and technical issues and collaborate with Engineering teams when additional technical support is required.
• Work closely with Growth, Design, Analytics, Product, and Engineering teams to align CRM initiatives with wider business and commercial objectives.
• Identify opportunities to improve user journeys, operational processes, campaign efficiency, and monetization performance.
• Maintain a balance between strategic planning and hands-on execution, taking ownership from initial concept through implementation and analysis.
• Continuously introduce new ideas, experiments, and approaches that improve CRM effectiveness and commercial outcomes.

Requirements

• 5+ years of professional CRM experience, combining strategic communication planning with hands-on campaign execution.
• Strong monetization mindset, with the ability to assess CRM initiatives based on revenue potential, customer value, and measurable business impact.
• Proven experience managing customer lifecycle strategies and delivering initiatives that generate measurable revenue growth.
• Strong technical expertise with CRM platforms, ideally including Braze; experience with Customer.io is a plus.
• Ability to independently configure CRM automations, campaigns, workflows, and related technical components.
• Strong analytical skills and experience using data to track experiments, evaluate campaign performance, and inform decisions.
• Experience managing high volumes of customer communications while maintaining operational quality and consistency.
• Strong understanding of segmentation, lifecycle marketing, experimentation, and CRM optimization.
• Experience with email deliverability optimization is a strong advantage.
• Comfortable collaborating closely with Growth teams, developers, Analytics, Design, and other cross-functional stakeholders.
• Strong problem-solving skills and a proactive approach to identifying technical, operational, and performance issues.
• Self-starter mentality with the ability to take ownership, work independently, and move initiatives forward without extensive supervision.
• Highly organized and capable of balancing multiple campaigns, priorities, deadlines, and strategic initiatives simultaneously.
• Strong communication and stakeholder management skills, with the ability to translate CRM data and insights into clear recommendations.
• Comfortable working in a fast-paced, experimentation-driven environment where priorities and strategies can evolve quickly.

Benefits

• Flexible working hours focused on results and impact rather than time spent at your desk.
• Competitive salary package based on experience and expertise.
• 21 days of annual leave plus applicable local bank holidays.
• Equipment provided to support effective and productive remote or office-based work.
• Premium access to the product.
• Opportunity to work on high-impact CRM and monetization initiatives at significant scale.
• Cross-functional collaboration with Growth, Analytics, Design, Product, and Engineering teams.
• Opportunity to work at the intersection of CRM, experimentation, data, product, and monetization.
• Full-time role within an international and distributed environment.