Senior Digital Marketing Consultant

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Marketing Consultant based in United States.

The Senior Digital Marketing Consultant will drive the strategy, execution, optimization, and performance analysis of integrated digital marketing initiatives across diverse client accounts.

This role combines hands-on campaign management and analytics with increasing ownership of client strategy, recommendations, and account leadership.

You’ll develop performance-driven programs across Paid Search, Paid Social, Display, YouTube, and Account-Based Marketing channels.

The role requires a strong analytical mindset and the ability to turn campaign and conversion data into clear business recommendations.

You’ll work closely with clients and multidisciplinary internal teams to plan campaigns, optimize performance, and identify opportunities for growth.

The position is well suited to a digital marketing professional ready to move beyond execution and take greater ownership of strategy, client communication, and cross-channel planning.

You’ll also have opportunities to apply AI tools and emerging capabilities while contributing to a collaborative, learning-focused consulting environment.

Accountabilities:

• Support the development of integrated digital marketing strategies aligned with client business objectives, KPIs, acquisition goals, and broader marketing priorities.
• Execute, manage, and optimize campaigns across Google Ads, LinkedIn Ads, META Ads Manager, Bing Ads, YouTube, and other paid media platforms.
• Analyze campaign, website, conversion, and performance data to identify trends, insights, risks, and optimization opportunities.
• Develop actionable recommendations designed to improve acquisition, engagement, conversion, and retention performance.
• Build and maintain campaign reporting dashboards, visualizations, and executive-ready performance summaries.
• Collaborate with Digital Marketing Leads, analysts, creative teams, analytics specialists, and other stakeholders to deliver integrated marketing programs.
• Use AI tools and emerging frameworks to improve day-to-day workflows, develop capabilities, and scale marketing activities.
• Participate directly in client meetings, presenting campaign updates, performance trends, insights, and optimization recommendations.
• Support media planning, audience targeting, testing strategies, budget allocation, and campaign pacing recommendations.
• Plan, execute, and analyze A/B tests across campaigns, audiences, creative assets, and landing pages.
• Maintain accurate campaign tracking, tagging, UTM governance, and measurement frameworks.
• Monitor industry developments, platform changes, and emerging digital marketing opportunities to inform client strategies.
• Support Account-Based Marketing (ABM) initiatives and campaign execution when applicable.
• Manage multiple campaigns, client engagements, deadlines, and competing priorities within a fast-paced consulting environment.

Requirements:

• Bring 4-6+ years of experience in digital marketing, paid media, media planning, or a closely related discipline.
• Have hands-on experience managing campaigns across Google Ads, LinkedIn Ads, META Ads Manager, Bing Ads, and YouTube.
• Demonstrate experience with analytics and reporting platforms such as Google Analytics/GA4, Adobe Analytics, Looker Studio/Data Studio, Tableau, or similar BI tools.
• Possess a strong analytical mindset and the ability to translate complex performance data into practical, actionable business recommendations.
• Have experience presenting findings, insights, and strategic recommendations to clients and internal stakeholders.
• Demonstrate strong Excel and data analysis capabilities, including pivot tables, formulas, data manipulation, and performance analysis.
• Bring excellent communication, organization, collaboration, and client-management skills.
• Be comfortable managing multiple campaigns and client priorities simultaneously while taking ownership of deliverables and outcomes.
• Demonstrate a growth mindset and enthusiasm for experimentation, testing new digital strategies, learning from results, and scaling successful approaches.
• Agency or consulting experience is strongly preferred.
• A bachelor’s degree is preferred.
• Experience with ABM platforms such as Terminus, 6sense, Demandbase, or Triblio is an advantage.
• Familiarity with CDPs, DMPs, marketing automation platforms, SEO, CRO, website analytics, GA4 event tracking, tagging, or attribution methodologies is beneficial.
• Experience with Looker Studio, Tableau, Power BI, or comparable visualization and business intelligence tools is a plus.

Benefits:

• Competitive compensation and benefits package.
• Retirement savings plan through a 401(k).
• Flexible vacation.
• Remote work opportunity within the United States.
• Exposure to a diverse portfolio of B2B and B2C clients across industries.
• Meaningful strategic scope with opportunities to take increasing ownership of client strategy and account leadership.
• Collaborative environment with strong investment in professional development and knowledge sharing.
• Career development opportunities supported by structured growth and collaboration with experienced practitioners.
• Opportunity to work with AI tools and emerging digital marketing capabilities as part of everyday workflows.
• Hands-on exposure to integrated digital marketing, analytics, paid media, ABM, experimentation, and performance optimization.