Senior Digital Product Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Product Marketing Specialist based in United States.

This role drives digital marketing programs that increase awareness, engagement, adoption, retention, and renewals for leading online subscription products. You will own end-to-end lifecycle email programs while developing integrated campaigns across email, paid media, landing pages, and social channels. The position combines product marketing expertise with hands-on marketing automation, audience segmentation, and campaign optimization. You will translate complex scientific and regulatory topics into clear, compelling messages for specialized B2B audiences. Working cross-functionally with Product Management, Customer Success, and other stakeholders, you will help shape product positioning and customer communications. This is an individual contributor role suited to a data-driven marketer who enjoys taking ownership and continuously improving digital experiences.

Accountabilities:

• Own end-to-end email marketing and lifecycle programs, including nurture flows, product announcements, release communications, renewal journeys, and newsletters.
• Build and optimize automated nurture journeys, audience segmentation strategies, and scoring models using marketing automation platforms such as Marketo.
• Monitor email program health, including deliverability, list hygiene, unsubscribe rates, and engagement, and take corrective action when needed.
• Plan and execute digital marketing campaigns across the customer lifecycle, from acquisition and activation through retention and renewal.
• Develop audience-specific content for customer segments such as quality control and assurance, regulatory affairs, research and development, and specialized industry professionals.
• Create compelling content for email campaigns, newsletters, landing pages, social media, and other digital channels.
• Plan, execute, and optimize paid media campaigns, including targeting, budgeting, creative direction, performance monitoring, and agency coordination when required.
• Monitor campaign performance through KPIs, dashboards, and analytics tools, providing actionable insights and recommendations for continuous improvement.
• Conduct A/B testing across subject lines, content, landing pages, calls-to-action, and other campaign elements to improve engagement and conversion.
• Maintain accurate campaign documentation, reporting, performance summaries, and marketing records for internal stakeholders.
• Manage a detailed cross-channel content calendar aligned with product release cycles and marketing priorities.
• Schedule and publish social media content using tools such as Hootsuite while coordinating reviews, approvals, and asset delivery.
• Serve as the marketing point of contact across Product Management and Customer Success, ensuring alignment on messaging, timing, audiences, and campaign execution.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in digital marketing, product marketing, or email marketing, preferably in a B2B or subscription-based environment.
• Hands-on experience owning lifecycle email programs from planning through execution and optimization, including nurture, product announcement, and renewal campaigns.
• Proficiency with marketing automation platforms such as Marketo, including segmentation, dynamic content, and journey development.
• Strong understanding of B2B funnel metrics, attribution models, and CRM/marketing automation integrations such as Salesforce and Marketo.
• Demonstrated experience marketing subscription or renewable products, including retention, renewal campaigns, and lifecycle analytics.
• Ability to translate complex technical, scientific, or regulatory subjects into clear, compelling, benefit-focused marketing narratives.
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or other regulated industries is preferred.
• Experience using generative AI tools such as ChatGPT, Claude, or Microsoft Copilot to improve workflows and support automation.
• Strong analytical, problem-solving, prioritization, and execution skills, with the ability to manage multiple initiatives in a dynamic cross-functional environment.
• Excellent communication and stakeholder management skills, with the ability to build credibility and collaborate effectively across teams.
• Ability to work independently as an individual contributor while maintaining strong alignment with cross-functional partners.
• For remote work, candidates must reside in one of the following states: Maryland, Virginia, Washington, D.C., Pennsylvania, West Virginia, California, Michigan, Illinois, Kansas, Florida, North Carolina, or Minnesota.

Benefits:

• Base salary range of $86,860-$110,026 annually.
• Target annual bonus, with the percentage varying based on the level of the role.
• Company-paid time off.
• Comprehensive healthcare options.
• Retirement savings benefits.
• Benefits designed to support employees’ personal and financial well-being.
• Remote work available for eligible employees residing in approved states.
• Individual compensation packages determined based on skills, experience, qualifications, equity, and other job-related factors.