Senior Director, Brand Strategy & Creative Studio

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Brand Strategy & Creative Studio based in United States.

This is a high-impact leadership opportunity to shape the next chapter of a beloved, mission-driven consumer brand. You will own brand positioning, architecture, visual identity, and creative direction while building the systems that enable teams to move quickly and consistently. Reporting directly to the CMO, you will lead a creative studio, major campaign development, video production, and partnership marketing. The role combines strategic brand leadership with hands-on creative production and operational transformation. You will help expand brand awareness through compelling, culturally relevant campaigns and demand-generation initiatives. A major focus will be creating AI-enabled, self-service brand systems that increase creative capacity without compromising quality or authenticity. You will collaborate closely with marketing, product design, engineering, communications, content, and commercial teams in a remote-first, AI-forward environment.

Accountabilities

• Own the long-term brand strategy, positioning, visual identity, and brand architecture, establishing a clear point of view that can guide teams across the organization.
• Lead the creative studio across brand design, campaigns, digital experiences, photography, brand films, and high-production video, ensuring consistently high-quality creative output.
• Develop and oversee major campaign concepts from initial idea through execution across channels, including high-impact brand moments and culturally relevant initiatives.
• Partner with Product Design to integrate brand visual systems-including illustration, photography, motion, and other creative elements-into customer-facing product experiences and design systems.
• Build scalable brand governance systems that enable marketing and product teams to self-serve while maintaining clear standards, quality, and brand consistency.
• Partner with engineering to develop and maintain an AI-enabled, accessible brand system that helps teams evaluate and improve their work without relying on manual approval processes.
• Establish effective collaboration models between the creative studio, content, social, creator marketing, communications, experiential, and product teams.
• Lead partnership marketing initiatives, including co-marketing programs, retail activations, branded content, and sponsorships, while protecting brand integrity and delivering value for commercial partners.
• Build and maintain strong relationships with external creative and production partners to extend internal capabilities and deliver sophisticated work efficiently.
• Shape demand-generation creative strategy and learning, using insights and performance results to improve future campaigns and customer acquisition efforts.
• Present strategic recommendations, creative direction, and partnership opportunities to executive leadership and external stakeholders.
• Lead and develop the creative and partnership marketing organization, fostering high standards, collaboration, experimentation, and efficient execution.

Requirements

• 8+ years of senior-level experience in consumer brand strategy, creative leadership, brand marketing, or a related discipline, with demonstrated experience building and scaling a brand system.
• Proven ability to lead brand positioning, architecture, visual identity, and integrated creative strategy rather than focusing solely on visual execution.
• Significant experience developing major campaigns and translating a central creative idea across multiple channels and customer touchpoints.
• Direct experience overseeing photography, brand films, high-production video, and other sophisticated creative production, ideally within a lean or fast-moving organization.
• Demonstrated success building scalable brand systems, governance frameworks, or self-service tools that enable teams to create high-quality work without becoming dependent on centralized approval.
• Experience partnering closely with Product Design, Engineering, Marketing, Content, Communications, and other cross-functional teams to create cohesive customer experiences.
• Strong understanding of partnership marketing, including co-marketing, retail activations, sponsorships, branded content, and commercial brand partnerships.
• Excellent strategic judgment, creative taste, and the ability to balance brand consistency with speed, experimentation, and business objectives.
• Strong executive presence with the ability to communicate complex brand and creative strategies clearly to senior leaders and external partners.
• Demonstrated ability to operate effectively in ambiguous, high-growth environments and build new capabilities from the ground up.
• Strong project management, organizational, communication, and problem-solving skills, with the ability to manage multiple priorities and stakeholders.
• A practical and forward-looking approach to AI, with experience using AI tools to improve creative workflows, automate manual processes, or increase team capacity; familiarity with tools such as Claude or ChatGPT is advantageous.

Benefits

• Base salary range of $212,712-$283,694, depending on location, experience, qualifications, and other job-related factors.
• Target annual bonus of 25%.
• Competitive equity package.
• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid time off, companywide holidays, and a paid year-end shutdown week.
• Generous paid parental leave.
• Remote-first work environment for U.S.-based employees.
• Remote work stipend to support a productive home office.
• Mental wellness and employee assistance resources.
• Programs and perks supporting physical, mental, emotional, parenting, childcare, and financial well-being.
• Learning and development programs with opportunities for career progression.
• Access to leading AI tools, including Claude and ChatGPT, to support productivity and creative work.
• Company gatherings twice a year to strengthen relationships and collaboration across the distributed team.