Senior Marketing Leader | Partner Marketing & GTM Remote

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Leader | Partner Marketing & GTM Remote based in Canada.

This role offers an opportunity to shape partner marketing strategy and accelerate growth across a global technology ecosystem.

You will advise technology partners on marketing effectiveness, demand generation, go-to-market strategy, and business growth.

The position sits at the intersection of marketing, business development, partner engagement, and commercial performance.

You will develop scalable programs, assess marketing capabilities, and turn performance data into actionable recommendations.

The role involves close collaboration with cross-functional teams and senior partner stakeholders across international markets.

You will contribute to enablement initiatives, marketing best practices, and growth programs spanning software, hardware, SaaS, cloud, and emerging technologies.

This opportunity is well suited to a strategic, data-driven marketing leader with deep partner marketing experience and a strong understanding of the technology industry.

Accountabilities

• Act as a trusted strategic advisor to technology partners, helping them strengthen marketing capabilities, effectiveness, and business performance.
• Develop and execute partner-focused marketing strategies designed to increase demand generation, pipeline growth, and commercial impact.
• Assess partner marketing performance, identify gaps and opportunities, and recommend improvements.
• Support the development and execution of go-to-market initiatives, growth programs, and scalable marketing solutions.
• Collaborate with cross-functional teams to deliver partner marketing programs, enablement initiatives, and business growth strategies.
• Analyze campaign and marketing performance data and translate insights into practical recommendations and strategic actions.
• Help partners maximize the value of marketing programs, resources, campaigns, tools, and established best practices.
• Build trusted relationships with partner stakeholders and contribute to long-term account and business success.
• Develop marketing toolkits, frameworks, readiness initiatives, and other resources that improve partner capabilities where required.
• Monitor industry developments, digital marketing trends, emerging technologies, and evolving best practices to identify new opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• At least 8 years of professional experience, including 7 or more years in Partner Marketing, Channel Marketing, B2B Marketing, Technology Marketing, Go-to-Market Strategy, or a related field.
• Proven experience developing and executing demand generation, growth marketing, and partner-focused initiatives.
• Experience working with technology partners, channel organizations, OEMs, hardware companies, software providers, SaaS businesses, or related technology ecosystems.
• Strong understanding of digital marketing, campaign strategy, market analysis, customer engagement, and marketing performance.
• Experience working with CRM platforms and marketing analytics tools.
• Strong analytical and problem-solving capabilities with a data-driven approach to decision-making.
• Excellent stakeholder management, communication, relationship-building, and influencing skills.
• Advanced English proficiency.
• Experience supporting partner ecosystems, channel programs, or partner enablement initiatives is advantageous.
• Experience working with large technology vendors, distributors, OEMs, or device manufacturers is a plus.
• Knowledge of marketing readiness, capability development, training programs, marketing toolkits, or best-practice frameworks is beneficial.
• Background in cloud, software, hardware, artificial intelligence, or other emerging technologies is advantageous.
• A Master's degree or postgraduate qualification in Marketing, Business, or a related field is a plus.

Benefits

• Full-time independent contractor or service-provider engagement.
• Fully flexible work arrangement that allows you to work from anywhere.
• Global exposure through collaboration with international teams, technology partners, and diverse markets.
• Opportunity to make a measurable impact by strengthening partner marketing capabilities and accelerating business growth.
• Strategic projects that expand expertise across marketing, consulting, go-to-market strategy, and partner management.
• International and multicultural working environment.
• Long-term opportunity to build a lasting professional relationship with a growing global organization.
• Collaborative, diverse, people-focused, and results-oriented culture.
• Exposure to technology ecosystems spanning cloud, software, hardware, SaaS, AI, and emerging technologies.