Senior Marketing Operations Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Operations Specialist based in United States.

This role sits at the intersection of marketing analytics, revenue systems, and go-to-market operations.

You’ll own reporting that helps leadership understand funnel performance, lifecycle conversion, and campaign effectiveness.

You’ll also manage lead scoring, routing, and Marketing-to-Sales handoff processes across core GTM systems.

The position offers meaningful autonomy and the opportunity to improve complex workflows through data, automation, and AI.

You’ll collaborate with BI, Data, Sales, and Marketing stakeholders while working directly with senior leadership.

The ideal environment is fast-moving, data-driven, and focused on operational accuracy and continuous improvement.

This is a strong opportunity to deepen your marketing systems expertise while making a measurable impact on revenue operations.

Accountabilities

• Build and maintain operational reporting covering funnel performance, lifecycle-stage conversion, routing efficiency, campaign engagement, and other core marketing metrics.
• Partner with BI and Data teams to develop dashboards and improve operational analytics across the go-to-market organization.
• Validate reporting outputs and investigate discrepancies across Salesforce, Marketo, and connected revenue systems.
• Analyze marketing data to identify trends, performance gaps, and optimization opportunities, translating findings into clear recommendations for leadership.
• Manage lead and contact scoring models based on buying intent, engagement signals, and funnel stage.
• Own lead routing and lead/account matching logic using RingLead, ensuring records are accurately directed to the appropriate sales teams.
• Continuously improve speed-to-lead processes, inbound qualification frameworks, and Marketing-to-Sales handoffs.
• Perform ongoing QA across Marketo smartlists, Salesforce routing reports, and RingLead workflows to identify misrouted, duplicated, or unsynced records.
• Troubleshoot lead routing and scoring issues, escalating systemic problems and recommending scalable solutions.
• Manage sales alerts, follow-up workflows, and other processes that support effective handoffs between Marketing and Sales.
• Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, 6sense, and other systems, improving the speed and accuracy of QA activities.
• Identify recurring reporting and QA processes that can be automated with AI or other technologies and help implement more efficient workflows.

Requirements

• 3+ years of experience in marketing operations, marketing analytics, or a related data or systems role, ideally within a B2B SaaS or technology environment.
• Hands-on experience with marketing analytics, operational reporting, and core marketing performance metrics.
• Strong understanding of marketing KPIs and the underlying factors that influence funnel and campaign performance.
• Working knowledge of Salesforce and Marketo, or comparable CRM and marketing automation platforms.
• Experience with, or strong aptitude for learning, lead routing, lead scoring, and sales handoff logic.
• Comfort working with data at the individual-record level, including profiling, cleaning, reconciling, and validating records across multiple systems.
• Strong attention to detail, analytical thinking, and a rigorous quality-assurance mindset.
• Demonstrated interest in or experience using AI tools to support analysis, reporting, reconciliation, or QA workflows.
• Strong communication and organizational skills, including the ability to present insights and recommendations to senior stakeholders.
• Experience with RingLead or a similar lead routing and matching platform is a plus.
• Experience with BI tools such as Looker, Tableau, or comparable platforms is preferred.
• Basic SQL proficiency and the ability to identify and troubleshoot SQL-related issues in collaboration with data analytics teams is advantageous.
• Ability to work independently, manage competing priorities, and take ownership of complex marketing operations processes.

Benefits

• Competitive compensation: $90,000-$130,000 base salary, with offers determined by experience, relevant skills, knowledge, and other job-related factors.
• Flexible work: Remote work environment designed to provide flexibility and support productive collaboration.
• Unlimited PTO: Flexible paid time off to support sustainable performance and time away from work.
• Generous parental leave: Support for employees as they grow their families.
• Career development: A company-wide career framework designed to provide clarity around performance, progression, and professional growth.
• Inclusive culture: A diverse, global environment centered on performance, entrepreneurship, authenticity, and kindness.
• Employee community: Opportunities to participate in employee-led resource groups and broader diversity, equity, inclusion, and philanthropic initiatives.