VP of Brand

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Brand based in the United States.

This is a high-impact leadership opportunity to define and elevate the next chapter of a fast-growing consumer brand.

You will own brand strategy, storytelling, positioning, creative direction, and cultural relevance from strategy through execution.

The role sits at the intersection of consumer insight, product truth, creativity, and commercial growth.

You will shape how the brand appears across DTC, retail, packaging, content, social, partnerships, and customer experiences.

You will also build and lead a high-performing Brand organization spanning creative, content, community, partnerships, and activations.

With significant autonomy and direct executive access, you will raise creative standards while building the systems and talent needed to scale.

This role is ideal for a commercially minded brand builder who wants to create something distinctive, memorable, and enduring.

Accountabilities

• Define brand strategy and positioning: Translate consumer insights, product strengths, and competitive dynamics into a clear target customer, differentiated positioning, value proposition, messaging hierarchy, and compelling launch narratives.
• Lead brand storytelling across channels: Ensure the brand story is consistently and creatively expressed across packaging, digital, retail, organic content, communications, launches, and the broader customer experience.
• Build cultural relevance and community: Develop organic content, creator and influencer relationships, partnerships, events, activations, and community programs that strengthen participation, awareness, and brand affinity.
• Establish brand standards: Own and evolve the brand strategy, voice, identity, creative direction, and standards to create a distinctive and recognizable presence across customer touchpoints.
• Build the Brand organization: Recruit, develop, and lead a high-performing team across creative, organic social, content, community, partnerships, and activations, while establishing effective agency and partner relationships.
• Drive annual brand planning: Own the annual brand plan, marketing calendar, awareness budget, campaign priorities, and investment decisions in alignment with broader commercial objectives.
• Raise creative and operational performance: Establish a higher creative bar while improving speed, reducing rework, and creating an operating model that enables teams and partners to execute effectively.
• Connect brand to business growth: Use consumer insight, data, and commercial judgment to prioritize initiatives that build awareness, preference, participation, and measurable business impact.

Requirements

• Senior brand leadership experience: Significant experience leading brand functions within a high-growth consumer business, ideally in CPG, health, wellness, performance, or a closely related category.
• Exceptional storytelling and positioning: Demonstrated ability to turn consumer insight, product truth, and competitive context into compelling propositions, narratives, and launches that contribute to product and business success.
• Proven brand-building track record: Experience developing distinctive brands and leading integrated campaigns, activations, communications, and experiences with measurable impact.
• Strong creative judgment: Ability to set a high creative standard and effectively direct designers, writers, content teams, agencies, and other creative partners without needing to be the primary creator.
• Team-building leadership: Proven ability to build and lead high-performing teams, establish clear standards, and improve both quality and execution speed.
• Omnichannel expertise: Experience across direct-to-consumer, retail, packaging, product launches, digital channels, and broader consumer experiences.
• Commercial and analytical mindset: Ability to use consumer insights and data to inform decisions while balancing analysis with strong judgment, creativity, and decisive action.
• Executive presence and ownership: Comfortable operating with autonomy in a fast-moving, founder-led environment where candor, resourcefulness, accountability, and initiative are highly valued.
• Strategic and operational versatility: Able to move fluidly between setting long-term brand direction, making investment decisions, challenging creative work, and building the organization required to execute the strategy.

Benefits

• Competitive base salary: $180,000-$235,000 USD annually, with the final offer determined by experience, skills, and local market conditions.
• Performance opportunity: Eligibility for performance bonuses in addition to base compensation.
• Remote flexibility: Fully remote position open to candidates based in the United States.
• Meaningful ownership: Significant responsibility for brand strategy, team development, creative direction, and the initiatives shaping the next stage of growth.
• Executive access: Direct access to company leadership and the opportunity to influence major strategic and creative decisions.
• Growth environment: Join a scaled, high-growth consumer business where the brand-building opportunity remains substantial.
• Professional development: Benefits and opportunities designed to support health, wellness, and professional growth.
• Fast-moving hiring process: A streamlined process designed to typically reach a decision within 2-4 weeks.