{"id":963520,"url":"https://alion.io/job/joblogic-demand-generation-manager","title":"Demand Generation Manager","company":{"id":678476,"name":"Joblogic","domain":"joblogic.com","url":"https://alion.io/company/joblogic","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":94,"open_postings":18,"ghost_share":0,"stale_share":0,"repost_share":0.056,"time_to_fill_p50_days":77,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Birmingham, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":500000,"max":null,"currency":"GBP","period":"year","gross":null,"usd_annual":669289},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-08-13T12:46:52Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-11-03T13:50:05Z","board_verified":true,"closed_at":null,"days_open":82,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":81},"description":"The Joblogic Story\nEstablished in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and expanded our team from 11 to 500+ people.\nRecently, we secured a strategic growth investment from Vista Equity Partners - a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.\nWith Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.\nJoblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.\nAbout the Role:\nDemand Generation Manager sits at the heart of Joblogic's commercial growth strategy. As a Demand Generation Manager, you'll be responsible for turning marketing strategy into measurable pipeline by planning, orchestrating and continuously optimising integrated demand generation programmes across the full customer acquisition journey. Working alongside the Head of Demand Generation, you'll own the coordination and delivery of campaigns across multiple channels, collaborating with Brand, Product, Customer Marketing, Sales, SDRs, RevOps and our Shared Delivery & Automation Studio to ensure every campaign delivers commercial impact.\nWe're looking for someone who thinks commercially, enjoys solving problems, loves improving conversion rates and thrives on building repeatable growth engines.\nYou'll spend as much time analysing funnel performance, identifying optimisation opportunities and experimenting with new approaches as you will launching campaigns.\nPurpose of the Role:\nTo develop, coordinate and continuously improve integrated demand generation programmes that create measurable pipeline, improve conversion, maximise marketing efficiency and contribute directly to revenue growth.\nKey Accountabilities \nDemand Generation Strategy\nSupport the Head of Demand Generation in developing and executing Joblogic's demand generation strategy across the full marketing funnel.\nTranslate strategic priorities into integrated marketing programmes that generate qualified pipeline and measurable commercial outcomes.\nBalance long-term planning with agile campaign execution to ensure marketing remains responsive to changing business priorities.\nCommercial Accountability\nTake ownership of the marketing contribution to qualified pipeline generation.\nMeasure campaign success through commercial outcomes rather than activity metrics.\nPartner with Sales and RevOps to understand where pipeline is created, where it leaks and where marketing can have the greatest commercial impact.\nContinuously improve marketing efficiency through data-driven decision making and experimentation.\nCampaign Planning & Orchestration\nPlan, coordinate and deliver integrated demand generation campaigns across multiple channels including paid media, outbound, email, webinars, events, partnerships, content and ABM.\nDevelop clear campaign briefs, define objectives and coordinate delivery through the Shared Delivery & Automation Studio.\nEnsure campaigns remain aligned to commercial priorities, delivered on time and measured effectively.\nManage multiple concurrent programmes while maintaining exceptional attention to detail.\nAccount-Based Marketing (ABM)\nOwn strategic account-based marketing programmes for enterprise accounts.\nPartner with Sales and SDRs to develop personalised, multi-channel engagement strategies across priority accounts.\nCoordinate messaging, outreach, content and campaign activity that creates opportunities within named accounts.\nContinuously optimise ABM programmes using insight and performance data.\nFunnel Optimisation & Conversion\nOwn continuous optimisation of the marketing funnel.\nIdentify opportunities to improve conversion across every stage of the customer journey, from first interaction through to qualified pipeline.\nWork closely with the GTM Experience Manager to implement improvements across landing pages, workflows, automation, lead routing, nurture journeys and campaign experiences.\nChampion a culture of continuous experimentation to improve marketing performance.\nProduct Launches & Go-to-Market\nPartner with Product Marketing and Product teams to support new product launches and AI capabilities.\nCoordinate integrated go-to-market campaigns that educate prospects, generate demand and create pipeline.\nEnsure launches are commercially focused and supported by compelling messaging, content and campaign assets.\nPartner Marketing\nDevelop and coordinate joint demand generation campaigns with technology partners, industry associations and strategic partners.\nCreate integrated programmes that expand audience reach while maintaining a consistent customer experience.\nMeasure the commercial contribution of partner marketing initiatives.\nAI-Enabled Marketing \nLeverage AI technologies to improve campaign planning, execution and optimisation.\nWork alongside Joblogic's growing AI capabilities, including:\nAI Search Visibility (AirOps) \nClay for prospect research and enrichment \nAI SDR Agents to improve marketing-to-sales engagement \nAI-assisted campaign planning and content production \nMarketing automation and intelligent workflows \nContinuously identify opportunities to automate repetitive activities, improve marketing effectiveness and enhance customer experiences through AI.\nRemain informed about emerging AI capabilities and recommend opportunities that strengthen Joblogic's go-to-market strategy.\nReporting & Insight\nBuild meaningful reporting that measures marketing performance through commercial impact.\nAnalyse campaign, channel and funnel performance to identify trends, opportunities and areas for improvement.\nDevelop actionable recommendations based on data rather than assumptions.\nSupport attribution modelling and marketing performance reporting alongside RevOps.\nCross-functional Leadership\nWork closely with:\nBrand & Market Influence \nCustomer Marketing \nProduct \nSales \nSDRs \nRevOps \nGTM Experience Manager \nShared Delivery & Automation Studio \nBuild trusted relationships across the business and ensure marketing activity remains aligned to wider commercial priorities.\nSuccess Measures\nCommercial \nMarketing Qualified Pipeline \nPipeline Created \nMarketing Influenced Revenue \nCampaign ROI \nMarketing Efficiency Ratio (MER) \nCost per Pipeline Opportunity \nFunnel Performance\nMQL to SAL Conversion \nSAL to SQL Conversion \nLanding Page Conversion \nEmail Performance \nMarketing Attribution \nPipeline Velocity \nStrategic\nABM programme performance \nProduct launch success \nPartner campaign contribution \nAI-enabled campaign adoption \nExperimentation programme maturity \nSkills & Experience\nEssential\nExperience delivering demand generation programmes within a B2B SaaS organisation. \nStrong commercial understanding of marketing's role in revenue generation. \nExperience planning integrated multi-channel marketing campaigns. \nKnowledge of account-based marketing and full-funnel demand generation. \nExcellent campaign planning and project coordination skills. \nStrong analytical capability with experience interpreting marketing performance data. \nExperience working with CRM and marketing automation platforms such as HubSpot. \nExcellent communication and stakeholder management skills. \nAbility to manage multiple priorities in a fast-paced environment. \nDesirable\nExperience using AI within marketing workflows. \nExperience with Clay, AirOps or similar AI-powered GTM tools. \nKnowledge of outbound marketing and SDR collaboration. \nEvent marketing experience. \nSaaS or Field Service Management experience. \nExperience working within high-growth technology businesses. \nPersonal Attributes\nWe're looking for someone who is naturally curious about growth and enjoys finding better ways to generate demand.\nYou'll be commercially minded, analytical and proactive, always looking beyond campaign delivery to understand how marketing contributes to business performance.\nYou'll enjoy experimenting, testing ideas and learning quickly from results.\nYou're highly organised, collaborative and comfortable working across multiple teams, bringing people together to deliver exceptional marketing programmes.\nMost importantly, you'll thrive in an environment where strategy, technology and AI combine to create measurable commercial growth.\nHow We Work\nOur Growth team combines strategic thinking, specialist expertise and AI-powered execution to deliver measurable commercial outcomes.\nYou'll work across multiple disciplines, partnering with specialists in Brand, Customer Marketing, GTM Experience, Product, Sales and RevOps to deliver integrated growth programmes.\nWe believe great marketers combine creativity with commercial thinking, curiosity with discipline, and technology with human insight.\nAI is embedded into how we work, helping us move faster, make better decisions and automate repetitive tasks so our people can focus on strategy, creativity and growth.\nWhat Success Looks Like After 12 Months\nDemand Generation Management is generating predictable, measurable pipeline across every major acquisition channel. \nCampaigns are fully integrated across Brand, Product, Customer Marketing, Sales and SDRs. \nConversion rates have improved across key stages of the marketing funnel through continuous experimentation. \nAI capabilities are embedded into campaign planning, optimisation and reporting, improving both efficiency and effectiveness. \nEnterprise ABM programmes are consistently creating high-value opportunities. \nMarketing is recognised as a strategic commercial function that contributes directly to pipeline growth, marketing efficiency and 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