Be That Lawyer - Fractional Head of Growth & Operations

Own and scale growth, community, partnerships, and operations for a fast-growing legal coaching brand.

$1,500-$2,000/month | ~20 hrs/week | Flexible remote schedule

BE THAT LAWYER helps ambitious attorneys build sustainable books of business through coaching and training, Rainmaker Roundtables, the BE THAT LAWYER Community, podcasts, books, speaking, and practical business development systems. We have strong content, a recognized brand, and multiple growth channels. We are now looking for the person who can turn those assets into more members, more qualified prospects, and ultimately, more revenue.

This is not a traditional marketing role. It is a hands-on growth and execution leadership role for someone who can move quickly, manage people and projects, create momentum, and own measurable outcomes.

We're looking for a Fractional Head of Growth & Operations.

Run and grow the marketing engine that allows Steve Fretzin to focus on the work only he should be doing: creating thought leadership, working with clients, meeting qualified prospects and developing high-value strategic relationships.

In this role, you will:

Leverage content and events into qualified leads

Grow and engage an online community - from its current base of 100 toward 200, 300, 500 members and beyond

Manage our marketing team and outside vendors

Build and manage a new CRM to automate follow-through

Identify, develop and activate new strategic partnerships (for example, Bar Associations)

Turn Steve's existing content into more leads and measurable business opportunities

Keep the virtual assistant and vendors accountable and clear on ownership

Launch projects on time without Steve chasing people or managing the details

Working Hours:

This is a fractional engagement of approximately 20 hours per week, with flexibility on schedule and a bias toward getting things done.

Reporting:

You'll be working directly with Steve Fretzin, founder of BE THAT LAWYER, and will own the monthly goals and Issues List that protect the team from constant priority changes.

Requirements

To excel in this role, you need:

Experience growing a founder-led professional services, coaching, consulting, membership, education or personal brand business (legal background a bonus)

Demonstrated success generating leads, growing memberships, building partnerships or creating measurable pipeline

Strong project and people management skills, including experience managing contractors, virtual assistants or vendors

Comfort with email marketing, LinkedIn, podcasts, webinars, CRM systems, content repurposing, SEO or AEO and basic marketing analytics

An entrepreneurial mindset with a bias toward action, experimentation and results

A "doer first, strategist second" approach - able to take an idea, build a practical plan, assign the work and follow through

Comfort working independently, juggling multiple priorities and changing direction when the data says something isn't working

Brownie points for:

⭐ Prior experience in the legal or professional-services space

⭐ A track record of scaling an online community or membership program

⭐ Experience negotiating and activating association or institutional partnerships

The strongest candidate will be confident, persuasive, adaptable, and results-oriented. You should be comfortable moving quickly, handling several projects at once, questioning the status quo, making decisions, and working independently. You need enough structure to run systems and track results without allowing perfection or process to slow down execution.

What Success Looks Like

The BE THAT LAWYER Community grows consistently from its current base of 100 toward 200, 300, 500 members and beyond

Qualified coaching and roundtable opportunities enter the pipeline on a consistent basis

New strategic partnerships are identified, developed, and activated (for example, Bar Associations)

Steve's existing content produces more leads and measurable business opportunities

The virtual assistant and vendors know what they own and are held accountable for getting it done

Projects launch on time without Steve chasing people or managing the details

Monthly goals are completed and the Issues List protects the team from constant priority changes

Steve spends less time managing marketing and operations and more time creating, selling, coaching and building relationships

Meet Your Manager

You’ll report directly to Steve Fretzin, President of BE THAT LAWYER. Steve is a plane crash survivor and a five-time author.

He’s driven, resilient, and deeply committed to helping lawyers succeed - and he’s looking for a true marketing partner to stand shoulder-to-shoulder with him as the company scales.

Benefits

What's in it for you?

$1,500-$2,000 per month base (based on experience), plus meaningful performance bonuses tied to agreed growth and revenue outcomes

Fractional engagement, fully remote with flexible working hours

Real ownership over growth strategy and execution for a recognized, founder-led brand

Room to grow - the role may expand over time based on results and business needs

*This role is expected to begin as a fractional engagement of approximately 20 hours per week. Base compensation is based on experience and scope, plus performance bonuses tied to agreed growth and revenue outcomes.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This is our typical hiring process - occasionally, it may include extra steps.

For this role, JobRack is partnering with the company to find their next hire. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you!

How to shine

• Read the role details carefully.
• Submit a thoughtful, high-quality application.
• Stay responsive - we’ll keep you updated at every stage.

Important notes

• Apply only through JobRack; please don’t contact the company directly.
• We expect a respectful hiring experience - any disrespect means instant disqualification.
• This is a full-time, primary role (no freelancing or second jobs).

New to remote work?

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