English Copy Writer
About Weber Shandwick MENAT
We are a leading, full-service, integrated, communications and marketing services agency that delivers industry-defining work and next-generation solutions for brands, businesses and organizations. In the Middle East, North Africa & Turkey (MENAT region), our network comprises a hyper-connected, award-winning network with a presence in 13 cities - including Abu Dhabi, Dubai, Kuwait, Doha and Istanbul.
Our team comprises social media experts, digital specialists, creatives, strategists, analysts and PR professionals who believe in the power of collaboration to deliver high-value, high-impact communications and business solutions for our clients. By welcoming outstanding and diverse talents to our team, we complement our sector expertise with specialisms such as content, content production, creative design, creative technology, digital platforms, influencer marketing, integrated media, media relations, social strategy and engagement, strategic planning, and video productions.
Weber Shandwick was honoured as the PRovoke Global Agency of the Decade (2020), PRWeek Global Best Agency in Middle East (2020), PRCA MENA Large Consultancy of the Year (2022, 2021, 2019) and PRCA MENA Digital Team of the Year (2021, 2020). Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019, in addition to being certified as a Great Place to Work® UAE (2022).
What’s Happening?
We have an exciting opportunity for you to join a highly creative, multi-disciplinary global communications agency and network. This role offers the chance to work with some of the world’s most renowned brands, access the vast resources of a top global networked agency, and thrive in an entrepreneurial environment.
Who Do We Need?
We are seeking a Copywriter/Editor with demonstrated expertise in creating written content for a variety of clients across different sectors. You should be an excellent team player with outstanding English writing and communication skills. Your ability to translate client needs into compelling content that achieves their objectives is crucial. You must be adept at conducting thorough online research to find relevant and up-to-date supporting data and have a talent for quickly identifying the key message in complex documents. You should also be skilled at repurposing approved content by integrating it with current data and news. Your work will be pivotal in driving engagement and meeting KPIs for PR campaigns.
What Will You Be Doing?
Content Planning and Development:
- Generate and develop content ideas that drive success in digital/social media and PR campaigns.
- Create a range of content deliverables from client briefs, or assist in developing client briefs:
- Long-form PR content: briefing documents (for media interviews, panel sessions, and fireside chats), Q&A features, perspective pieces, bylines, keynote speeches.
- Medium-form content: press releases, bios, speaker session outlines, advertorials.
- Short-form PR content: ad hoc quotes for independent news features and social media posts, including thought leadership posts on LinkedIn.
- Lead the timely delivery of content.
Industry and Market Knowledge:
- Maintain a deep understanding of clients' businesses and stay informed about developments and trends in their industries.
Account Team Management:
- Provide guidance and innovative ideas to account teams for implementing and developing client work.
What Do You Need to Apply for This Role?
- A minimum of 5+ years of experience, preferably with a reputable communications agency.
- Strong proficiency in English content creation is mandatory.
- Excellent communication skills with the ability to write both short and long-form content.
- Agency background preferred.
All your information will be kept confidential according to EEO guidelines.