Senior Performance Marketing Manager

Overview

Join Jobscan as our Senior Performance Marketing Manager and help drive meaningful revenue growth while empowering job seekers to land their dream roles. Paid search is our largest acquisition channel and one of the biggest engines of our growth, and you will own it end to end.

This is a hands-on craft role for someone who loves living inside the platforms and making the numbers work, not a management seat. You will run paid acquisition as an operator: strategy, account structure, day-to-day optimization, and the economics behind it. Later this year, you will lead our expansion into paid social as a major growth bet. Staying self-driven, analytical, and responsive to data, you will partner directly with the Head of Marketing to make paid acquisition a precise, profitable, and scalable machine.

Key Responsibilities

• Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
• Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
• Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
• Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
• Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
• Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
• Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.

Required Skills & Qualifications

• 5+ years of hands-on performance marketing, with deep Google Ads expertise (Search, Performance Max, bidding strategies, account structure, negative-keyword strategy, audience signals).
• Has personally owned and managed over $1.2 million in annual paid budgets, and can speak fluently to the efficiency-versus-volume tradeoffs at that scale.
• Strong with data. Lives in the numbers, builds their own reporting, and is fluent in CAC, payback, LTV, conversion lag, and attribution.
• Meta or paid social experience, ideally including standing up or relaunching a program.
• B2C subscription or freemium funnel experience strongly preferred (trial-based funnels, multi-stage conversion tracking).
• Uses AI tools actively in their daily workflow, not just aware of them.
• A true individual contributor, energized by hands-on ownership and not seeking to step into people management.
• Can work independently without heavy process or hand-holding. Comfortable with ambiguity.
• Excellent communication skills, with the ability to articulate decisions and tradeoffs to both technical and non-technical stakeholders.
• Able to maintain meaningful overlap with US Eastern working hours for real-time collaboration with the Head of Marketing.

Nice to have:

• SQL or BigQuery, and Looker Studio dashboarding.
• Server-side tracking and attribution depth (GTM, Rudderstack-type pipelines).
• Hands-on landing page and CRO experience.
• B2C SaaS, or career, HR, or recruiting-adjacent industry experience.