Quant Analytics Manager - Marketing

As a VP, Marketing Analytics Manager, you will manage and deliver analytics across the end-to-end marketing campaign lifecycle, including opportunity planning, financial business case development, impact modeling, test design, execution support, reporting, and financial performance measurement, with a focus on marketing acquisition campaigns. This role partners closely with Marketing, Modeling, Finance, and Data & Analytics (D&A) stakeholders to develop, design, implement, and track strategic campaigns. The successful candidate is analytically and technically strong, communicates clearly with senior stakeholders, operates with a consultative mindset, and brings innovative analytical approaches to convert complex data into actionable insights.

Job Responsibilities

• Lead financial and analytical optimization of marketing programs throughout the lifecycle: opportunity sizing, targeting, test design, execution support, performance reporting, and insights.
• Own stakeholder relationship management and delivery for assigned marketing partners (book of work): intake, prioritization, scoping, timelines, and outputs; align work to business goals and campaign calendars.
• Drive experimentation strategy and measurement rigor, including hypothesis framing, test/control design, success metrics, and post-test readouts; support list execution requirements and measurement feasibility.

• Apply predictive models and measurement insights to ongoing marketing investment planning and optimization, informing audience, offer, channel, and funding decisions to maximize incremental growth and value.

• Develop analytic assets and frameworks to efficiently evaluate campaign incrementality, profitability, and ROI (e.g., forecast/proforma vs. actuals, attribution/measurement approaches where relevant).

• Leverage and help evolve the analytics toolset, including Snowflake and emerging AI-enabled analytical applications, to improve speed, scale, and consistency of insights.
• Collaborate across functions (modeling, finance, marketing channels, and execution/delivery teams) to ensure solutions are implementable, controlled, and aligned to standards.
• Advocate for and define data requirements needed to monitor performance, targeting, and execution; partner with data teams to address data gaps, quality, and lineage considerations.
• Maintain and enhance processes and controls supporting measurement quality, repeatability, and auditability of results.
• Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling.

Required Qualifications, capabilities and skills:

• Proven hands-on experience delivering financial analytics and performance insights across levels of management, including campaign test designs, estimation proformas, and actual performance measurement.
• 6+ years of related Marketing Data & Analytics experience.
• Master’s degree in a related field, or Bachelor’s degree + 5 years experience in a related discipline.
• Exceptional collaboration and interpersonal skills; ability to explain complex quantitative topics (e.g., statistics, algorithms, data structures) clearly and influence decision-making across business and technical partners.
• Demonstrated experience with business marketing strategy and tactical lifecycle execution.
• Proficiency in data analysis languages/tools such as SQL, Python, SAS, R (or comparable).
• Experience with relational databases and big data platforms, including Snowflake.
• Strong analytical reasoning, interpretive ability, and structured problem solving.
• Technical understanding of data extraction, transformation, and load (ETL/ELT) concepts and how data flows impact analytics outcomes.
• Experience with dynamic, interactive self-serve BI tools (dashboarding and automated reporting).
• Strong written and oral communication skills, including creating executive-ready narratives and presenting complex findings simply.