{"id":2383682,"url":"https://alion.io/job/jpw-industries-product-content-strategy-manager","title":"Product Content Strategy Manager","company":{"id":3789942,"name":"JPW - Industries","domain":"jpwindustries.com","url":"https://alion.io/company/jpwindustries","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ADP","truth_index":{"grade":"A","score":92,"open_postings":9,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["La Vergne, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":82000,"max_usd":166000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-12T14:29:00Z","employer_posted_date":"2026-10-12","last_verified_at":"2026-10-25T06:26:53Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":12},"description":"Product Content Strategy Manager\nLocation: Nashville, TN (Hybrid)\nBrands: JET, Powermatic, Wilton, Baileigh, Edwards, Axiom | Marketing\nAt JPW Industries, we don't just build products, we build careers.\nShape how six iconic machinery and tool brands teach, inform, and win.\nGreat machines deserve great content. In this role you will set the vision for how JPW turns deep product expertise into the demonstrations, tutorials, sales tools, and training that help people sell, use, and support our products. You will decide what content gets built, who it serves, where it lives, and how it gets found, including in the AI-powered search tools that are changing how buyers learn.\nJPW Industries is home to some of the most recognized names in woodworking, metalworking, and fabrication: JET, Powermatic, Wilton, Baileigh, Edwards, and Axiom. This is a strategic seat on our Marketing team, with a talented Product Training Team ready to grow into technical content creators under your leadership.\nWhat You Will Own\nYou will be the single owner of product, technical, service, and sales education content across the portfolio.\nThe Content Vision: One prioritized content roadmap across all six brands, built on business priorities, launches, and real customer needs.\nDiscoverability: Content standards and structure that perform in traditional search and in AI-powered discovery (SEO, AEO, and GEO).\nThe Systems: How content is organized, managed, and delivered across websites, sales tools, distributor platforms, and internal systems.\nA Content-Creating Team: Two Product Trainers you will develop into technical content creators who extend their expertise far beyond the classroom.\nHow You'll Spend Your Time\nSet the Direction\nDevelop and own the content strategy across all JPW brands, including SEO and AI-powered discovery (AEO and GEO).\nIdentify content gaps, define target audiences, and choose the right formats and channels for maximum reach and impact.\nIntegrate product training into the broader content strategy for sales teams, distributors, and end users.\nBuild the Engine\nDefine how content is organized, managed, distributed, and accessed across every channel.\nEvaluate and recommend content management, learning, and enablement technologies.\nSet content standards and governance, and partner with Digital Marketing so content is easy to find.\nLead and Deliver\nLead and develop two Product Trainers as technical content creators.\nOwn delivery of the roadmap and oversee targeted instructor-led, virtual, and on-demand training aligned with launches.\nRepurpose technical content across formats to extend reach, and track delivery, utilization, engagement, and effectiveness.\nWhat You Will Bring: Expertise. Knowledge. Drive.\nEducation: Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.\nExperience: 5+ years in content strategy, content operations, product marketing, or sales enablement, preferably in technical or industrial markets, with a track record of prioritizing content across multiple brands or product lines.\nLeadership: 2+ years leading and developing teams.\nSearch and Discovery: Understanding of SEO, AEO/GEO, and AI-powered content discovery, including structured content, metadata, and optimization.\nStrategy to Execution: Proven ability to set strategy, prioritize, lead cross-functional execution, and translate complex technical products into clear content.\nContent Technology: Experience with CMS, digital asset management, learning platforms, or sales enablement tools, plus a working grasp of distribution, digital channels, and analytics.\nTraining and Enablement: Working knowledge of product training strategy. Building training content (instructional design, e-learning, or how-to videos) is a strong plus; hands-on training delivery is a plus, not a requirement.\nIndustry Know-How: Industrial products, manufacturing, durable goods, or tools experience strongly preferred.\nCommunication: Ability to influence stakeholders across Marketing, Product Management, Sales, and Service.\nWork Arrangement: Hybrid role based in Nashville, TN.\nHow You Will Show Up: Our \"We Are One\" Values\nOur values guide how we lead, decide, and deliver. In this role, that looks like:\nAccountability (We Keep Score & Play to Win): You own the roadmap and its results, and you measure what content actually drives.\nProblem Solving & Innovation (We Believe in Innovation): You embrace new formats, tools, and AI-powered discovery to make content work harder.\nCommunication & Integrity (We Act with Integrity): You keep content accurate and consistent, and you are transparent about priorities and tradeoffs.\nDecision Making (We Think Customer First): You prioritize content by what sales teams, distributors, and end users need most.\nAgility & Resilience (We Keep Score & Play to Win): You adapt the plan as launches, markets, and channels shift.\nCollaboration & Inclusion (We Win as a Team): You align cross-functional partners and develop your trainers into confident content creators.\nWhy JPW Industries? Lead. Innovate. Deliver.\nWe invest in people who invest in our customers. Here is what you can expect:\nCompetitive Pay + Annual Bonuses\nComprehensive Benefits (medical, dental, vision, life, disability, telehealth from Day 1)\nRetirement Plans & Employer Contributions\nGenerous PTO + Paid Holidays\nCareer Development & Learning Opportunities\nTeam Member Appreciation Events\nA Culture That Values Integrity, Teamwork & Innovation\nAt JPW Industries, we don't just build products, we build careers!\nBe Part of Something Bigger. Apply Today.\nJPW Industries is an Equal Opportunity Employer. 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