Section Head - Internal Communications

Who we are

For over three decades, Juhayna Food Industries has been a pioneer in Egypt’s dairy and juice sector, producing, processing, and packaging milk, yoghurt, cooking products, juices, and concentrates. Since 1983, we have built trusted household brands, expanding our presence across Egypt and the Middle East through a commitment to high-quality, safe, and healthy products.

Today, with four fully operational facilities, a vast network of distribution centers serving more than 262,000 retail outlets nationwide, and a 600-feddan, fully-owned Livestock Farm that has the capacity to house 7,500 milking cows covering a sizeable portion of the company’s raw milk needs, Juhayna continues to raise the benchmark for premium quality Egyptian manufactured products. Our success stems from our people, who embody the values of Integrity, Achievement, Continuous Improvement, Innovation, Ownership, and Positivity.

What you will do in your role

Digital Workplace & Channel Management

• Own the internal channel strategy and content ecosystem, anchored by Juhayna’s enterprise intranet platform (People Zone / SAP WorkZone integrated with SAP SuccessFactors).
• Serve as the single point of truth for employee communications, ensuring seamless, segmented messaging across commercial teams, factory line staff, and head office functions.
• Manage multi-facility communications and operational announcements, including regional logistics, company-wide rollouts, and corporate events (e.g., multi-site product testing tours and sampling activations).

Cultural Programs & Employee Engagement

• Drive cultural transformation and strengthen workplace identity through targeted employee campaigns and storytelling.
• Lead and promote the innovation and idea-sharing platform to foster a bottom-up culture of continuous improvement.
• Oversee and revitalize internal recognition frameworks, managing campaign facelifts and ongoing engagement for the employee recognition initiatives.

Capabilities Development & Employer Branding Support

• Partner with functional heads to design visual identity facelifts and launch communications for internal development arms, such as the Juhayna Sales Academy.
• Support employer branding narratives, aligning internal messaging with external brand values to elevate employee advocacy across channels.
• Produce high-impact written copy, visual briefs, and multi-channel creative assets for all internal launches.

Stakeholder Management & Change Communications

• Advise executive leadership and HR partners on change management communication strategies during organizational shifts, system integrations, and policy rollouts.
• Measure and report on channel analytics, campaign performance, and sentiment feedback to continuously optimize engagement metrics across both desk-based and frontline workers.

What you will bring to the role

• Bachelor’s degree in Mass Communication, or related field.
• 8+ years of progressive experience in Internal Communications, Employee Engagement, or Corporate Communications within a fast-paced FMCG, manufacturing, or large corporate enterprise.
• Digital Platform Expertise: Demonstrated hands-on experience managing modern corporate intranet platforms and HR information systems (e.g., SAP WorkZone, SAP SuccessFactors, or equivalent enterprise portals).
• Language & Tone: Flawless bilingual capabilities (Arabic and English) with exceptional corporate drafting skills. Must demonstrate acute attention to detail in brand language (e.g., standardizing Juhayna corporate identity guidelines).
• Campaign & Creative Management: Proven track record in orchestrating end-to-end engagement programs-from ideation and branding/design briefs to logistics execution and post-campaign evaluation.
• Core Competencies: Strategic alignment, cross-functional project management, strong copy editing, event orchestration, and the ability to connect deskless factory workforces with head office strategy.