{"id":2764652,"url":"https://alion.io/job/juspay-aeo-geo-specialist","title":"AEO_GEO Specialist","company":{"id":59416,"name":"Juspay","domain":"juspay.io","url":"https://alion.io/company/juspay","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career site","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Copilot","optional":false},{"name":"Gemini","optional":false},{"name":"LLM","optional":false},{"name":"Perplexity","optional":false},{"name":"Tokenization","optional":false}],"status":"live","first_seen_at":"2026-10-17T03:35:55Z","employer_posted_date":"2026-10-17","last_verified_at":"2026-10-22T08:46:12Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"# About Juspay\nJuspay is a leading multinational payments technology company, powering superior conversion rates, seamless customer experiences, cost optimization, and fraud reduction at scale for 500+ top global enterprises and banks. Founded in 2012, the company processes over 300 million daily transactions, exceeding an annualized total payment volume (TPV) of $1 trillion with 99.999% reliability. Headquartered in Bangalore, India, Juspay’s global network of 1200+ payment experts operates across San Francisco, Dublin, São Paulo, and Singapore.\nJuspay offers a modular and interoperable product suite for merchants that includes open-source payment orchestration, seamless authentication, payment tokenization, fraud & risk management, global payouts, end-to-end reconciliation, unified payment analytics, and more. For banks, Juspay’s offerings include end-to-end white label payment gateway solutions & real-time payments infrastructure.\nAbout the Role\nSearch is being rebuilt in real time. Buyers no longer start with ten blue links - they ask ChatGPT, Perplexity, Google's AI Overviews, and Claude directly, and increasingly never click through to a website at all. For a payments infrastructure company competing for the attention of CTOs, product leaders, and procurement teams, being the answer these engines give - not just a link they might rank - is now core to how we get found.\nWe are hiring an AEO/GEO Specialist to treat juspay.io as a product, not a content dump - engineering the on-page and off-page signals that get Juspay cited, quoted, and recommended by AI answer and generative search engines, alongside classic organic search.\nWhat You'll Do\nOwn AEO/GEO strategy across juspay.io: audit and optimize entity pages, blog posts, docs, and case studies for extractability and citability by AI Overviews, ChatGPT, Perplexity, and other generative engines.\nArchitect and maintain structured data / schema markup (FAQ, HowTo, Organization, Product) so machines can parse and quote Juspay content correctly.\nPartner with content, product marketing, and web/dev teams to reshape page structure - headings, answer-first summaries, semantic HTML - so pages can win at the sentence/paragraph level, not just the URL level.\nRun off-page GEO - building citations, mentions, and backlinks from authoritative sources (industry publications, analyst reports, knowledge bases, forums) that generative engines pull from and trust.\nMonitor and benchmark Juspay's presence and share-of-voice inside AI answer engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) using GEO tracking tools, and report on trends versus competitors.\nOwn technical SEO fundamentals (crawlability, indexation, site speed, internal linking, Core Web Vitals) as the substrate both classic search and AI crawlers depend on.\nWork with content marketing to prioritize which topics and entities to build authority around, based on where Juspay is - and isn't - showing up as a cited source.\nTrack how each major AI platform sources and weights content, and translate those shifts into an evolving, repeatable playbook for the team.\nThis Role Requires Real Writing, Not Just Optimization\nHalf of AEO/GEO is reshaping what already exists - but the other half is starting from a blank page. You should be comfortable writing original, meaningful content from scratch: going deep into the product, researching the topic thoroughly online, and running your own interview process with internal stakeholders (product, engineering, sales) to get the details right. If you'd rather edit than report, research, and write, this isn't the role.\nMust-Have Qualities\nMeaningful experience in SEO, content strategy, or growth marketing, with hands-on exposure to AEO/GEO practices (or a demonstrated ability to have picked it up early).\nWorking knowledge of structured data/schema markup, technical SEO fundamentals, and how LLM-based answer engines retrieve and cite content.\nComfort treating a website like a product - thinking in information architecture, page- level experiments, and iterative optimization rather than one-off content drops.\nAnalytical rigor - able to set up tracking, read the data, and turn \"did that get us cited\" into a repeatable process.\nStrong writing instincts;\nEase working cross-functionally with content, product marketing, and engineering/web teams to ship changes to the live site.","description_format":"text","description_chars":4396,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-17T03:35:55Z"}],"visa":[],"liveness":{"score":89,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.887,"p_room":1,"age_days":5,"expected_fill_days":21,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/juspay-aeo-geo-specialist","json_url":"https://alion.io/job/juspay-aeo-geo-specialist.json","meta":{"generated_at":"2026-10-22T08:55:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5319,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":59416},"rest":"https://alion.io/mcp/rest/get_company?id=59416"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fjuspay-aeo-geo-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fjuspay-aeo-geo-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fjuspay-aeo-geo-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/juspay-aeo-geo-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fjuspay-aeo-geo-specialist"}]}