{"id":1701799,"url":"https://alion.io/job/just-russel-performance-content-manager","title":"Performance content manager","company":{"id":2153400,"name":"Just Russel","domain":"justrussel.com","url":"https://alion.io/company/justrussel","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Deinze, Belgium"],"countries":["BE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":46000,"max_usd":99000,"period":"year","method":"role_country_seniority_unknown","sample_n":34},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-01-29T11:00:17Z","employer_posted_date":"2026-01-29","last_verified_at":"2026-10-21T20:58:35Z","board_verified":true,"closed_at":null,"days_open":265,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":264},"description":"Responsible for driving growth through high-performing content across all acquisition and retention channels.\nThe Performance Content Lead works closely with growth, paid media, CRO, and country teams to translate performance strategy into scalable, conversion-driven content execution. This is a hands-on leading role combining project management, content excellence, and performance ownership, ensuring content directly contributes to acquisition efficiency and revenue growth.\nRequirements\nPerformance Content Strategy:\nTranslate growth and performance objectives into a clear performance content roadmap (in parallel with social paid manager)\n\nDefine content priorities based on funnel impact (acquisition, activation, retention)\n\nEnsure content strategy aligns with paid media, CRO, and lifecycle marketing initiatives\n\nProject Management & Execution:\nOwn end-to-end performance content projects (ads, landing pages, email, CRM, UGC)\n\nManage timelines, deliverables, and dependencies across multiple channels and markets\n\nCoordinate closely with growth, paid media, CRO, design, and country teams\n\nProactively identify bottlenecks and optimize workflows to increase speed and output\n\nTeam & Stakeholder Management:\nLead and coordinate a broader performance content team, both internal and external\n\nBrief, guide, and review work from copywriters, designers, UGC creators, and agencies\n\nEnsure clear briefs, fast feedback loops, and continuous quality improvement\n\nAlign stakeholders around priorities, deadlines, and performance expectations\n\nConversion-Focused Content Optimization:\nDevelop and iterate performance creatives based on insights and test results\n\nCollaborate on A/B testing of ads, landing pages, and CRM content\n\nTranslate performance data into concrete content improvements and new hypotheses\n\nEnsure learnings are documented and shared across markets and teams\n\nContent Quality & Brand Consistency:\nSafeguard brand consistency while pushing for performance impact\n\nBalance speed, testing volume, and creative excellence\n\nEnsure all performance content meets brand, legal, and quality standards\n\nCompetencies & Requirements:\nStrong understanding of performance marketing funnels and content formats\n\nExperience working with paid media, CRO, and lifecycle marketing teams\n\nFamiliarity with performance metrics such as CPA, CAC, CVR, LTV, ROAS\n\nAbility to manage multiple content streams across markets and channels\n\nSkills & Attributes:\nYou are a strong project manager who brings structure to fast-paced environments\n\nYou are highly performance-driven and comfortable working with data and insights\n\nYou take ownership and push initiatives forward without waiting to be asked\n\nYou communicate clearly and constructively with internal and external stakeholders\n\nYou combine speed, experimentation, and quality in your way of working\n\nYou consistently go the extra mile to maximize impact and results\n\nWho are we looking for?\nDrives growth through conversion-focused content across paid, CRO and lifecycle channels\n\nHands-on, data-driven leader with strong ownership and performance mindset\n\nTurns insights into scalable content that impacts acquisition and revenue\n\nBrings structure and speed to complex, cross-market content projects\n\nComfortable working with data, experiments and A/B testing\n\nStrong stakeholder manager who aligns growth, paid media and creative teams\n\nBalances brand consistency with performance impact\n\nThrives in fast-paced, high-ownership environments\n\nWhat we offer\nA role with real ownership and visible impact on how our people processes and company culture are shaped\n\nA competitive salary package, aligned with your experience and level of responsibility\n\nMobility package, tailored to your role and location\n\nHealth insurance via Alan\n\nLearning and development opportunities to support your personal and professional growth\n\nFun team-building, social and sports activities throughout the year\n\nAccess to Benefits at Work, with discounts on brands such as Nike, bol.com and IKEA\n\nEmployee discount for your pet, because they’re part of the family too\n\nA MacBook to do your best work\n\nHome office allowance\n\nFresh fruit and energising drinks at the office\n\nJust Russel is an equal opportunity employer. We welcome applications from everyone, regardless of age, gender, gender identity, sexual orientation, national or ethnic origin, disability, religion or belief, or family status. Hiring decisions are based solely on competencies, experience and fit with the role. If you need any adjustments during the application process, let us know and we'll accommodate where we can.","description_format":"text","description_chars":4624,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Apple Macbook","Health insurance","Home office","Sports activities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Pet Food, Supplies & Care"],"lifecycle":[{"event":"open","at":"2026-10-02T13:42:26Z"}],"visa":[],"liveness":{"score":3,"band":"cold","label":"Long shot","p_open":1,"p_active":0.123,"p_room":0.28,"age_days":264,"expected_fill_days":23,"reasons":["conf:3","win:tail","crowd:"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/just-russel-performance-content-manager","json_url":"https://alion.io/job/just-russel-performance-content-manager.json","meta":{"generated_at":"2026-10-21T23:55:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":34152,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2153400},"rest":"https://alion.io/mcp/rest/get_company?id=2153400"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fjust-russel-performance-content-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fjust-russel-performance-content-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fjust-russel-performance-content-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/just-russel-performance-content-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fjust-russel-performance-content-manager"}]}